6 posts and columns on video ads

Google to Help Broker Video Ads

in News on March 11, 2011 at 5:58 pm PT

Google Inc., trying to become a middleman for selling video ads on the Internet, will soon test a service that matches advertisers with website publishers, including Google’s own YouTube video site.

Ad Networks Pair Up: Specific Media Buys BBE

in Media on October 15, 2010 at 3:04 pm PT

We’ll see more of this over time, as the overstuffed ad network industry consolidates, and this one makes some sense on paper: BBE specializes in video ads, and Specific doesn’t have any video business at all.

Are Network TV Ad Sales Terrible? Or Just Bad? And When Will We Know?

in Media on August 10, 2009 at 7:52 am PT

As predicted, TV ad sales are down. And as predicted, TV networks are hoping they come back sometime in the next year, along with the economy. In the meantime, what do cheap TV ad prices do for Web video sales?
the_office_promo_pic_nbc