4 posts and columns on video content

AOL Officially Adds 5Min to Its Roster. Next?

in Media on September 28, 2010 at 6:25 am PT

Here’s the official press release announcing AOL’s acquisition of 5Min Media. Sources familiar with the transaction tell me it’s an all-cash deal at the high end of the $50 million to $65 million range I reported earlier today. So let’s call it $65 million.

I Assure You, Mr. Busey, the Ad's Placement Was Entirely Unintentional …

in News on October 4, 2008 at 2:24 pm PT

How do you persuade TV viewers to watch advertisements when the DVR has accustomed them to skip through them? That’s the dilemma facing television and cable networks today, one that’s so far defied a solution. But perhaps not for much longer.

I Assure You, Mr. Busey, the Ad’s Placement Was Entirely Unintentional …

in News on October 4, 2008 at 2:24 pm PT

How do you persuade TV viewers to watch advertisements when the DVR has accustomed them to skip through them? That’s the dilemma facing television and cable networks today, one that’s so far defied a solution. But perhaps not for much longer.