<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>AllThingsD &#187; View-Master</title>
	<atom:link href="http://allthingsd.com/tag/view-master/feed/" rel="self" type="application/rss+xml" />
	<link>http://allthingsd.com</link>
	<description></description>
	<lastBuildDate>Sat, 11 Feb 2012 15:49:25 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
<atom:link rel="hub" href="http://pubsubhubbub.appspot.com"/><image>
		  <url>http://allthingsd.com/theme/images/logo-rss.jpg</url>
		  <title>All Things Digital</title>
		  <link>http://allthingsd.com/</link>
		  <width>144</width>
		  <height>22</height>
	</image>		<item>
		<title>Will You Watch Tiger Woods in 3-D Next Week?</title>
		<link>http://allthingsd.com/20100401/will-you-watch-tiger-woods-in-3d-next-week/</link>
		<comments>http://allthingsd.com/20100401/will-you-watch-tiger-woods-in-3d-next-week/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 15:15:30 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[3-D]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[cable]]></category>
		<category><![CDATA[Cablevision]]></category>
		<category><![CDATA[CBS]]></category>
		<category><![CDATA[Comcast]]></category>
		<category><![CDATA[Demo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[entertainment feature]]></category>
		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[glasses]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[HD TV]]></category>
		<category><![CDATA[Mark Francisco]]></category>
		<category><![CDATA[Masters]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[Time Warner Cable]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[View-Master]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=17994</guid>
		<description><![CDATA[Will you wear special glasses to watch golf on your couch?

That's the proposition Comcast and the Masters will offer next week when the cable provider and the famous golf tournament beam some of the four-day event to homes across the country in 3-D. It's a demonstration of where this technology could go and the distance it has to travel to get mainstream.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2010/04/040110ATD3dgolf.jpg"><img class="alignright size-medium wp-image-17995" title="040110ATD3dgolf" src="http://mediamemo.allthingsd.com/files/2010/04/040110ATD3dgolf-275x154.jpg" alt="" width="250" height="140" /></a>Will you wear special glasses to watch golf on your couch?</p>
<p>That&#8217;s the proposition Comcast and the Masters will offer next week when the cable provider and the famous golf tournament beam some of the four-day event to homes across the country in 3-D.</p>
<p>Comcast (CMCSA) executives figure that only a few thousand people will have the right equipment to take advantage of the broadcast, which will also be offered to competing cable providers like Time Warner Cable (TWC) and Cablevision (CVC). So this is very much a demonstration of the technology&#8211;a cool example of where this could go.</p>
<p>But the preview Comcast offered in New York yesterday was a reminder that we&#8217;re not we&#8217;re not there yet. Even if you get your head around the special TV-plus-special-glasses thing, sports on 3-D TV sounds better in concept than it is in practice.</p>
<p>It&#8217;s not bad, mind you. It&#8217;s just not blow-you-away great. Part of this is because sports on HD TVs <em>already</em> look great. So it&#8217;s hard to improve on that dramatically.</p>
<p>And right now, the 3-D looks cool, but it in a limited way. If you&#8217;re of a certain age, you can think back to the <a href="http://en.wikipedia.org/wiki/View-Master">View-Master</a> and the tiered effect it created. So you can see that the rough is in the foreground and that the spray from the sandtrap moved forward during that shot. But that won&#8217;t be novel for long.</p>
<p>The other problem with 3-D sports on TV for now is that watching them means you&#8217;re not watching the same show everyone else sees&#8211;the one with an army of cameras, top-flight announcers and all the bells and whistles you&#8217;re used to in a big TV sports event.</p>
<p>That&#8217;s because 3-D requires a completely different production team. 3-D cameras are bulky and expensive, so live productions use fewer of them, which doesn&#8217;t sound like a big deal until you&#8217;re watch the broadcast and realize you&#8217;re not seeing all the angles you&#8217;re used to.</p>
<p>And because these demos are only going out to a few people, there&#8217;s no point in doing the full-fledged production that you&#8217;d expect from CBS (CBS) or ESPN.</p>
<p>Still, money and technology can solve those problems eventually if there&#8217;s enough demand. I talked to Comcast&#8217;s Mark Francisco about 3-D&#8217;s prospects going forward.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=5622989B-2562-4F8C-962B-098A635CCC84&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={5622989B-2562-4F8C-962B-098A635CCC84}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20100401/will-you-watch-tiger-woods-in-3d-next-week/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Human Body Online and in 3-D?</title>
		<link>http://allthingsd.com/20080422/the-human-body-online-and-in-3-d/</link>
		<comments>http://allthingsd.com/20080422/the-human-body-online-and-in-3-d/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 07:38:49 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[David L. Bassett]]></category>
		<category><![CDATA[eHuman]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[human body]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[John Schwartz]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Kodachrome]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Stanford University]]></category>
		<category><![CDATA[View-Master]]></category>
		<category><![CDATA[William B. Gruber]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080422/the-human-body-online-and-in-3-d/</guid>
		<description><![CDATA[Pretty please, don&#8217;t miss this excellent story today in the New York Times by an old colleague of mine, John Schwartz, about amazing images of the human body that were compiled by University of Washington anatomy and dissection expert David L. Bassett and View-Master inventor William B. Gruber six decades ago. Together, they created the [...]]]></description>
			<content:encoded><![CDATA[<p>Pretty please, don&#8217;t miss this <a href="http://www.nytimes.com/2008/04/22/science/22bass.html?8dpc=&#038;_r=1&#038;adxnnl=1&#038;oref=slogin&#038;adxnnlx=1208841189-47PzR+DaPyWlkKxaq77dTA">excellent story today in the New York Times</a> by an old colleague of mine, John Schwartz, about amazing images of the human body that were compiled by University of Washington anatomy and dissection expert David L. Bassett and View-Master inventor William B. Gruber six decades ago.</p>
<p>Together, they created the 25-volume &#8220;Stereoscopic Atlas of Human Anatomy,&#8221; which was published in 1962 and was soon out of print.</p>
<p>Now Stanford University&#8217;s School of Medicine is putting the astonishing images online, working with Silicon Valley&#8217;s eHuman. Right now, the Times reports, just the head and neck collection is online for $8 a month, but there is more to come.</p>
<p>It seems well worth it. As Schwartz writes:</p>
<p>&#8220;Even without the stereoscopic boost, the images are stunning, though perhaps not best examined over breakfast. Blood vessels cluster in a cobwebby tangle along a spinal column, and pelvic bones stand out like butterflies against a stark black field. The back of a man&#8217;s head, its layers of flesh and bone sliced away, shows the excavation from the scalp down to the brain as if looking at a stratified canyon wall. The original Kodachrome slides, carefully preserved, still provide images of tremendous clarity.&#8221;</p>
<p>He notes that it will eventually be possible for those with special glasses to see the images in 3-D too.</p>
<p>Google (GOOG) has been long tinkering on a version of human-body mapping, dubbed Google Body, a concept much like Google Earth, with many partners including eHuman and Stanford.</p>
<p>But this work&#8211;done well before anyone had the sophisticated tech tools we have now&#8211;seems just perfect.</p>
<p>Below are some pictures by William B. Gruber from the Bassett Collection:</p>
<p><img src='http://kara.allthingsd.com/files/2008/04/bass_39511.jpg' width='350' height='300' alt='bassett' class='centered'/></p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20080422/the-human-body-online-and-in-3-d/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

