viewers

Proposed Spectrum Auction Could Net $36 Billion, Study Finds

Arik Hesseldahl in Enterprise on February 15, 2011 at 4:45 am PT

President Obama’s proposal to auction wireless spectrum currently held by TV broadcasters could bring in much more than the $28 billion he said it would, a study by the wireless industry has found.

TV Studios Aren’t Buying Apple’s 99-Cent Rentals

John Paczkowski in News on September 30, 2010 at 9:05 am PT

Better run a diagnostic on the reality distortion field.…“We think the rest of the studios will see the light and get on board pretty fast,” Steve Jobs said earlier this month of the TV studios wary of its new 99-cent iTunes TV rentals initiative. And while it’s never wise to bet against the Apple CEO, it’s beginning to look like “pretty fast” was an optimistic choice of words.

Are You Watching TV While You Read This?

Peter Kafka in Media on March 17, 2010 at 4:52 am PT

More fuel for the “everybody’s watching TV and the Web at the same time” meme: Data from Nielsen showing that lots of people are watching TV and the Web at the same time, at least during big live events.

YouTube Nabs a Sit-Down With Barack Obama

Peter Kafka in Media on February 1, 2010 at 7:39 am PT

Yet another tie-up between Google and the White House: A one-on-one interview between Barack Obama and YouTube. The crowd-sourced questions are a sort-of novelty, but it’s worth nothing that this is yet another live-streamed event for the clip site.

The Jay Leno Effect: Eyeballs Bail on Broadcast for Cable

Peter Kafka in Media on December 22, 2009 at 9:32 am PT

When you sit down to watch TV at night, you don’t distinguish between shows that are on broadcast TV and those on cable. You just want to watch TV. But TV executives and advertisers haven’t caught up with you. Maybe Jay Leno will help them figure it out.

UTube: 10 Million Streams for Bono and Co.’s Live Show

Peter Kafka in Media on October 29, 2009 at 4:22 am PT

What happens when one of the biggest bands in the world Webcasts a live concert on the world’s biggest video site? You get a lot of video streams. Close to 10 million, says YouTube, adding that Sunday’s live Webcast of U2′s Rose Bowl concert was the single largest event it has streamed so far.

Is There Anything We Won’t Watch? Web Video Booming, but TV Still Growing, Too.

Peter Kafka in Media on September 2, 2009 at 11:30 am PT

Sure, you’re watching lots of video on the Web. But that doesn’t mean you’re cutting back on your boob-tube time. At least not yet.

Will an Ad Recovery Pass Viacom By?

Peter Kafka in Media on August 25, 2009 at 6:24 am PT

Hard to tell how much of the modest ad recovery we’re hearing about is real versus hoped for. But analyst Richard Greenfield says that either way, Viacom won’t be getting a boost.

I Assure You, Mr. Busey, the Ad's Placement Was Entirely Unintentional …

John Paczkowski in News on October 4, 2008 at 2:24 pm PT

How do you persuade TV viewers to watch advertisements when the DVR has accustomed them to skip through them? That’s the dilemma facing television and cable networks today, one that’s so far defied a solution. But perhaps not for much longer.