Virgin America

How to Boost Web Video Traffic: Lose a CBS News Deal

Peter Kafka in Media on December 6, 2011 at 6:20 am PT

Three months after those boneheaded Steve Jobs tweets, Shira Lazar and her “What’s Trending” show are doing OK — and have more eyeballs than they did when they were getting help from CBS.

Klout Redesigns to Emphasize Personal Influence (Video)

Liz Gannes in Social on April 25, 2011 at 9:14 pm PT

Klout plans on Tuesday to launch a redesign of its site that makes it more obvious what the company does: help users understand and take advantage of their social influence online.

Topguest Hustles Its Way into Making Travel Loyalty Pay (Video)

Liz Gannes in Social on April 6, 2011 at 10:17 am PT

“Just hustling,” as CEO Geoff Lewis described it, has helped a small, less-than-a-year-old start-up with relatively few users score deals with the likes of Virgin America, Hilton and InterContinental Hotels Group to tie customers’ geo-located social media activity with existing loyalty rewards programs.

Viral Article: ATD Makes Ad Age's Digital A-List

Kara Swisher in News on February 28, 2011 at 12:15 am PT

Today, All Things Digital made it onto Ad Age’s Digital A-List, which also includes Groupon, Buddy Media and Virgin America. BoomTown loves Virgin America’s digital stuff (plus the hip food). Actually, Ad Age’s Nat Ives was very nice to us too.

Topguest Checks In With $2 Million Series A Round (And Peter Thiel as Adviser)

Kara Swisher in News on November 15, 2010 at 7:33 am PT

Topguest, a check-in loyalty service that was founded just five months ago, has gotten $2 million in Series A funding, as well as nabbing well-known Facebook investor Peter Thiel as an adviser. Other investors in the round include: Thiel’s Founders Fund, as well as angels such as Ron Conway, Keith Rabois, Jeff Clavier and Naval Ravikant.

Wi-Fi as an Ad Unit: Google Pushes Chrome for the Holidays

Liz Gannes in Social on November 8, 2010 at 9:33 am PT

For the second year Google is sponsoring in-flight Wi-Fi from mid-November to mid-January as a sort of benevolent gift for holiday travelers. This year, Google’s not just getting passengers to feel warm and fuzzy about its brand at 30,000 feet, it’s using the opportunity to promote a single product: The Chrome browser.

Voices

To Advertisers, Twitter's a Fledgling

Emily Steel and Amir Efrati, Reporters, The Wall Street Journal in News on September 27, 2010 at 8:20 am PT

Twitter Inc.’s foray into advertising is receiving mixed reviews among marketers, underscoring the challenges of turning the popular micro-blogging service into a highly profitable enterprise. The popularity of Twitter has fueled expectations that marketers could use the service to target relevant ads to consumers interested in real-time information about breaking events and other topics.

Liveblogging Microsoft's Financial Analyst Meeting (Morning Session): It's a Beautiful Day?

Kara Swisher in News on July 29, 2010 at 8:24 am PT

BoomTown took the corporate All Things Digital jet–aka Virgin America, seat 10A–up to Redmond, Wash., today to attend Microsoft’s annual Financial Analyst Meeting, which also includes a passel of media drones like me. I liveblogged the event all day, which was essentially a cavalcade of top execs from the software giant taking the stage and showing off their wares. Before it started, U2′s “Beautiful Day” was playing over the sound system, which it was not up here in the Pacific Northwest this morning–it was kind of cold and gloomy, a la “Twilight”–but hopefully sparkly for Microsoft execs.