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	<title>AllThingsD &#187; Virgin Mobile USA</title>
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		<title>American Express Launches All-New Digital Payments Platform to Attack PayPal&#039;s Bread and Butter</title>
		<link>http://allthingsd.com/20110328/american-express-launches-all-new-digital-payments-platform-to-attack-paypals-bread-and-butter/</link>
		<comments>http://allthingsd.com/20110328/american-express-launches-all-new-digital-payments-platform-to-attack-paypals-bread-and-butter/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 12:00:21 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[American Express]]></category>
		<category><![CDATA[American Online]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[ATM]]></category>
		<category><![CDATA[banks]]></category>
		<category><![CDATA[BilltoMobile]]></category>
		<category><![CDATA[Boku]]></category>
		<category><![CDATA[cash]]></category>
		<category><![CDATA[Concur]]></category>
		<category><![CDATA[credit]]></category>
		<category><![CDATA[Dan Schulman]]></category>
		<category><![CDATA[debit]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[eMoney]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flipswap]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[MasterCard]]></category>
		<category><![CDATA[NFC]]></category>
		<category><![CDATA[payments]]></category>
		<category><![CDATA[PayPal]]></category>
		<category><![CDATA[PlaySpan]]></category>
		<category><![CDATA[Revolution Money]]></category>
		<category><![CDATA[Serve]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[Sprint]]></category>
		<category><![CDATA[Steve Case]]></category>
		<category><![CDATA[Tricia Duryee]]></category>
		<category><![CDATA[Virgin Mobile USA]]></category>
		<category><![CDATA[visa]]></category>
		<category><![CDATA[Zong]]></category>

		<guid isPermaLink="false">http://emoney.allthingsd.com/?p=3876</guid>
		<description><![CDATA[American Express is launching an all-new Internet-based payment system that will go up against PayPal as part of the company's plans to expand beyond its briefcase-touting business clientele.]]></description>
			<content:encoded><![CDATA[<p>American Express, which is better known for its briefcase-toting corporate users, is unveiling a new business today that addresses a much wider market while also competing head-on with PayPal and other emerging payment platforms.</p>
<p><img class="alignright size-full wp-image-3877" title="Amex_Serve Card Front Image Web JPG" src="http://emoney.allthingsd.com/files/2011/03/Amex_Serve-Card-Front-Image-Web-JPG.jpg" alt="" width="250" height="164" />The service, called Serve, will let consumers make purchases, take cash withdrawals from ATMs and make person-to-person payments from their computer or their phone.</p>
<p>The card will be funded by a user&#8217;s bank account or credit or debit card&#8211;even from one of the company&#8217;s major competitors, like Visa or MasterCard.</p>
<p><img class="alignright size-full wp-image-3878" title="Amex_Serve Card Back Image Web JPG" src="http://emoney.allthingsd.com/files/2011/03/Amex_Serve-Card-Back-Image-Web-JPG.jpg" alt="" width="250" height="164" />In the beginning, Serve will be fairly traditional and be accepted anywhere that American Express is accepted, but eventually it could give way to a mobile payments solution on the phone, using such technologies as near-field communication (NFC).</p>
<p>&#8220;What we are trying to do is put into place a platform&#8211;not a card, or an e-wallet&#8211;that enables digital payments and commerce that allows consumers and merchants to seamlessly move between online and offline,&#8221; said Dan Schulman, Group President, Enterprise Growth at American Express.</p>
<p>What Schulman said he wasn&#8217;t interested in experimenting with yet was NFC, which allows users to waive their phone at the register to pay. The technology is still in its infancy.</p>
<p>&#8220;That’s incredibly uninteresting&#8230;That’s a form factor shift, not a value proposition change,&#8221; he said. &#8220;The distinction between online and offline is going to blur and become moot as you go out three to five years from now.&#8221;</p>
<p>Schulman has been thinking about these problems since joining American Express in August 2010.</p>
<p><img class="alignright size-full wp-image-3886" title="schuman_Dan" src="http://emoney.allthingsd.com/files/2011/03/schuman_Dan.jpg" alt="" width="132" height="187" />Previously, he was the president of Sprint&#8217;s prepaid division, having joined the third-largest carrier when Sprint acquired prepaid provider Virgin Mobile USA, where he served as CEO.</p>
<p>The Serve platform evolved from American Express&#8217;s $300 million acquisition of an Internet-based payments network that was part of America Online Inc. called Revolution Money, co-founder Steve Case’s investment firm.</p>
<p>To be sure, the launch provides new ways for the $54 billion company to diversify its user base.</p>
<p>&#8220;This will enable us to break into a younger demographic for sure, or under-served demographics, and people  who’ve used debit, checking or cash. It enhances our ability to address different demographics in the U.S., but also the rest of the world,&#8221; he said.</p>
<p>On day one, Serve will be accessible online and from applications on both Apple and Android devices, with support for BlackBerry coming soon. Initially it will be in the U.S., but will shortly expand internationally. It will also downplay its associations with the large card company.</p>
<p>&#8220;We are really excited about the launch, it’s really different than what people might think about American Express. It’s not AmEx-branded, it’s cross-platform and completely open,&#8221; Schulman said.</p>
<p>He expects the platform to be very flexible and adapt to the market in future iterations.</p>
<p>To help promote the platform, the company is creating a number of partnerships that are all over the map.</p>
<p>One is with Ticketmaster, which will let users buy tickets to an event and then get reimbursed by their friends via Serve. Others include Concur and Flipswap. The service will also be available through a Facebook widget. To promote the widget, Serve will be letting users donate to certain causes. Serve will match contributions up to $100,000 for each charity.</p>
<p>While these are new areas that American Express does not currently serve, Schulman believes its experience makes the company a potential leader in digital payments.</p>
<p>He said it helps that they have 90 million card members and have partnerships with thousands of merchants worldwide. Also, he said, there are three crucial pieces of the puzzle that a company entering the space must have: trust, security and good customer service.</p>
<p>Of course, eBay-owned PayPal, Visa, MasterCard and a variety of other startups&#8211;including Boku, Zong, BilltoMobile and Square&#8211;are all vying for a position in the emerging digital and physical payments market.</p>
<p>Schulman admits there&#8217;s a lot of overlap with what it is doing and PayPal. &#8220;Yes, there are obviously things that are similar to PayPal. In fact, there are quite a number of people thinking about this as we are making a transition from a physical plastic world to a digitally-oriented payments world.&#8221;</p>
<p>For instance, PayPal <a href="http://emoney.allthingsd.com/20110216/paypal-will-trial-several-payment-systems-at-retail-this-year/">will be conducting several pilot programs</a> over the next year to test how consumers will use their PayPal accounts at the register.</p>
<p>Visa <a href="http://emoney.allthingsd.com/20110209/visa-expands-digital-payment-options-with-purchase-of-playspan/?reflink=ATD_smartmoney">recently purchased</a> <a href="http://www.playspan.com/">PlaySpan</a> for about $190 million to enter the digital payments world. Google also <a href="http://voices.allthingsd.com/20110327/google-sets-role-in-mobile-payment/?mod=ATD_rss">is planning its next move</a>.</p>
<p>With all this talk about payments, American Express indeed expects to get paid as well.</p>
<p>To start, most consumer fees will be waived for at least the first six months, including fees for adding money to the account and transferring funds between Serve users. The first ATM withdrawal each month is free, but after that consumers will be charged $2. After the introductory period, consumers will be charged 2.9 percent plus 30 cents each time they load money (that drops to 0 percent for cash, debit and ACH).</p>
<p>Merchants will also pay, but will be charged a discounted rate for transactions made in stores and online since Serve is considered a prepaid card. Typically, prepaid discount rates are less expensive than credit rates, according to a spokeswoman.</p>
<p>But its not just the fees that American Express wants to collect. It also wants to collect consumer data to be able to offer well-targeted offers.</p>
<p>&#8220;We’ll probably make the equivalent once we are at scale, depending on funding and merchant mix through payments alone. We think that’s a great business. We also think that the data we can collect with consumers, assuming they give permission, will add a number of value-added services in connection with partners.&#8221;</p>
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		<title>LOL @ AOL</title>
		<link>http://allthingsd.com/20090728/lol-aol/</link>
		<comments>http://allthingsd.com/20090728/lol-aol/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 18:00:12 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Boost]]></category>
		<category><![CDATA[Business Analytics]]></category>
		<category><![CDATA[cash]]></category>
		<category><![CDATA[cellphone]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[data analysis]]></category>
		<category><![CDATA[data collection]]></category>
		<category><![CDATA[deal]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Digital Daily Live]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[IDC]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[predictive analysis]]></category>
		<category><![CDATA[prepaid]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[regulatory filing]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[share]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[Sprint Nextel]]></category>
		<category><![CDATA[SPSS]]></category>
		<category><![CDATA[stake]]></category>
		<category><![CDATA[statistical modeling]]></category>
		<category><![CDATA[telecom]]></category>
		<category><![CDATA[Time Warner]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Virgin Mobile USA]]></category>
		<category><![CDATA[virtual network]]></category>

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		<description><![CDATA[[ See post to watch video ]]]></description>
			<content:encoded><![CDATA[<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=CD01AC8E-0166-455B-80E5-0EF463091289&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={CD01AC8E-0166-455B-80E5-0EF463091289}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>So That&#039;s Where the Palm Pre Marketing Budget Went</title>
		<link>http://allthingsd.com/20090728/sprint-boosts-boost-with-virgin-mobile-usa-deal/</link>
		<comments>http://allthingsd.com/20090728/sprint-boosts-boost-with-virgin-mobile-usa-deal/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 14:22:55 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Bernstein]]></category>
		<category><![CDATA[Boost]]></category>
		<category><![CDATA[Boost Mobile]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[Craig Moffet]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Dan Hesse]]></category>
		<category><![CDATA[deal]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[postpaid]]></category>
		<category><![CDATA[prepaid]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[Sprint]]></category>
		<category><![CDATA[Sprint Nextel]]></category>
		<category><![CDATA[telecom]]></category>
		<category><![CDATA[Virgin Mobile USA]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=22251</guid>
		<description><![CDATA[The consolidation of the prepaid cellphone market has begun in earnest. This morning, Sprint Nextel said it will acquire Virgin Mobile USA in a $483 million stock deal that will give the company a clear lead in the prepaid arena, where low prices are becoming ever more popular with consumers beaten into submission by the continuing recession.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/07/images3.jpeg" alt="images3" title="images3" width="118" height="118" class="alignright size-full wp-image-22253" />The consolidation of the prepaid cellphone market has begun in earnest.</p>
<p>This morning, <a href="http://newsreleases.sprint.com/phoenix.zhtml?c=127149&amp;p=irol-newsArticle_newsroom&amp;ID=1312854">Sprint Nextel said it will acquire Virgin Mobile USA</a> in a $483 million stock deal that will give the company a clear lead in the prepaid arena, where low prices are becoming ever more popular with consumers beaten into submission by the continuing recession.</p>
<p>For Sprint (S), which already owns 13.1 percent of Virgin Mobile and which allows the mobile virtual network operator to use its network, this is a wise move. It brings to the company some five million customers who are already using its network, and more than doubles the size of its prepaid business, Boost, which has recently had quite a bit of success.</p>
<p>&#8220;The acquisition of Virgin Mobile USA positions Sprint for even greater success in the prepaid wireless segment,&#8221; Sprint CEO Dan Hesse said in a statement. &#8220;Prepaid is growing at an unprecedented rate with consumers keenly focused on value. Virgin Mobile is an iconic brand in the marketplace that will complement our Boost Mobile brand.&#8221;</p>
<p>That said, the deal is not without its difficulties, as Bernstein analyst Craig Moffet explained in a research note this morning.</p>
<p>&#8220;The acquisition nudges Sprint further along in its metamorphosis into a prepaid and wholesale operator,&#8221; he wrote. &#8220;However, this deal, and the strategy shift in general, does nothing to address the key issue that Sprint faces, namely the continuing meltdown of its much higher value postpaid business. Closing the deal and integrating Virgin may consume management&#8217;s time and distract them from what should be their primary focus.&#8221;</p>
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		<item>
		<title>So That's Where the Palm Pre Marketing Budget Went</title>
		<link>http://allthingsd.com/20090728/sprint-boosts-boost-with-virgin-mobile-usa-deal-2/</link>
		<comments>http://allthingsd.com/20090728/sprint-boosts-boost-with-virgin-mobile-usa-deal-2/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 14:22:55 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Bernstein]]></category>
		<category><![CDATA[Boost]]></category>
		<category><![CDATA[Boost Mobile]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[Craig Moffet]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Dan Hesse]]></category>
		<category><![CDATA[deal]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[postpaid]]></category>
		<category><![CDATA[prepaid]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[Sprint]]></category>
		<category><![CDATA[Sprint Nextel]]></category>
		<category><![CDATA[telecom]]></category>
		<category><![CDATA[Virgin Mobile USA]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=22251</guid>
		<description><![CDATA[The consolidation of the prepaid cellphone market has begun in earnest. This morning, Sprint Nextel said it will acquire Virgin Mobile USA in a $483 million stock deal that will give the company a clear lead in the prepaid arena, where low prices are becoming ever more popular with consumers beaten into submission by the continuing recession.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/07/images3.jpeg" alt="images3" title="images3" width="118" height="118" class="alignright size-full wp-image-22253" />The consolidation of the prepaid cellphone market has begun in earnest. </p>
<p>This morning, <a href="http://newsreleases.sprint.com/phoenix.zhtml?c=127149&amp;p=irol-newsArticle_newsroom&amp;ID=1312854">Sprint Nextel said it will acquire Virgin Mobile USA</a> in a $483 million stock deal that will give the company a clear lead in the prepaid arena, where low prices are becoming ever more popular with consumers beaten into submission by the continuing recession. </p>
<p>For Sprint (S), which already owns 13.1 percent of Virgin Mobile and which allows the mobile virtual network operator to use its network, this is a wise move. It brings to the company some five million customers who are already using its network, and more than doubles the size of its prepaid business, Boost, which has recently had quite a bit of success. </p>
<p>&#8220;The acquisition of Virgin Mobile USA positions Sprint for even greater success in the prepaid wireless segment,&#8221; Sprint CEO Dan Hesse said in a statement. &#8220;Prepaid is growing at an unprecedented rate with consumers keenly focused on value. Virgin Mobile is an iconic brand in the marketplace that will complement our Boost Mobile brand.&#8221;</p>
<p>That said, the deal is not without its difficulties, as Bernstein analyst Craig Moffet explained in a research note this morning. </p>
<p>&#8220;The acquisition nudges Sprint further along in its metamorphosis into a prepaid and wholesale operator,&#8221; he wrote. &#8220;However, this deal, and the strategy shift in general, does nothing to address the key issue that Sprint faces, namely the continuing meltdown of its much higher value postpaid business. Closing the deal and integrating Virgin may consume management&#8217;s time and distract them from what should be their primary focus.&#8221;</p>
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		<title>How Did the Prepaid Carriers Stack Up?</title>
		<link>http://allthingsd.com/20090511/how-did-the-prepaid-carriers-stack-up/</link>
		<comments>http://allthingsd.com/20090511/how-did-the-prepaid-carriers-stack-up/#comments</comments>
		<pubDate>Mon, 11 May 2009 20:47:19 +0000</pubDate>
		<dc:creator>Andrew LaVallee</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Voices]]></category>
		<category><![CDATA[America Movil]]></category>
		<category><![CDATA[Andrew LaVallee]]></category>
		<category><![CDATA[Boost Mobile]]></category>
		<category><![CDATA[cellphone plans]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Digits]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[frontpage]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[Leap Wireless]]></category>
		<category><![CDATA[MetroPCS]]></category>
		<category><![CDATA[prepaid wireless]]></category>
		<category><![CDATA[Sprint]]></category>
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		<category><![CDATA[T-Mobile]]></category>
		<category><![CDATA[telecom]]></category>
		<category><![CDATA[The Wall Street Journal]]></category>
		<category><![CDATA[Tracfone]]></category>
		<category><![CDATA[Virgin Mobile USA]]></category>

		<guid isPermaLink="false">http://voices.allthingsd.com/?p=11661</guid>
		<description><![CDATA[Prepaid wireless carriers have gotten a lot of attention in recent months because of the ailing economy, which has helped them as consumers seek out cheaper cellphone plans.]]></description>
			<content:encoded><![CDATA[<p>Prepaid wireless carriers have gotten a lot of attention in recent months because of the ailing economy, which has helped them as consumers seek out cheaper cellphone plans.</p>
<p>Now that most of the biggest ones in the U.S. have reported their first quarter results, how did they perform? We looked at six&#8211;Boost Mobile, Sprint’s (S) prepaid unit; Leap Wireless (LEAP); MetroPCS (PCS); T-Mobile; Tracfone, the U.S. prepaid unit of America Movil; and Virgin Mobile USA (VM), which posted earnings earlier today.</p>
<p>Of those, Tracfone remains the biggest in terms of subscribers, ending the first quarter with 11.8 million. MetroPCS and Boost added the most net new subscribers, gaining about 684,000 and 674,000, respectively.</p>
<p><a href="http://blogs.wsj.com/digits/2009/05/11/how-did-the-prepaid-carriers-stack-up/">Read the rest of this post on the original site</a></p>
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		<title>Getting Mobile Novices to Check Email</title>
		<link>http://allthingsd.com/20080923/getting-mobile-novices-to-check-email/</link>
		<comments>http://allthingsd.com/20080923/getting-mobile-novices-to-check-email/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 01:00:02 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Katherine Boehret]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[The Digital Solution]]></category>
		<category><![CDATA[The Mossberg Solution]]></category>
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		<category><![CDATA[Blackberry]]></category>
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		<category><![CDATA[Curve]]></category>
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		<guid isPermaLink="false">http://solution.allthingsd.com/20080923/getting-mobile-novices-to-check-email/</guid>
		<description><![CDATA[Are you a member of the "I-check-my-email-constantly-even-when-I-know-no-one-has-emailed-me" club? If so, your mobile email device is never far and you've found yourself wondering how other people can leave unread emails sitting in their inboxes all day.]]></description>
			<content:encoded><![CDATA[<p>Are you a member of the &#8220;I-check-my-email-constantly-even-when-I-know-no-one-has-emailed-me&#8221; club? If so, your mobile email device is never far and you&#8217;ve found yourself wondering how other people can leave unread emails sitting in their inboxes all day. On the other hand, those seemingly unplugged people are likely puzzled by BlackBerry addicts, wondering what could possibly be so urgent that they need to know about it the second it happens.</p>
<p>This week, I tested Peek, a device that might bridge the gap between these two camps. It&#8217;s made for those who don&#8217;t intend to become consumed with mobile email, and don&#8217;t need a combination phone, Internet, digital camera and email gadget. Yet from time to time, these people wish they had a better way to check emails without going home and turning on their computers.</p>
<div class="media-CENTER" style="width: 262px;"><img src="http://online.wsj.com/public/resources/images/PJ-AN284_MOSSBE_D_20080923133309.jpg" alt="Peek Gets Mobile Novices to Check Email" height="174" width="262" /><br />The $100 Peek (GetPeek.com) sends and receives emails for $20 a month.</div>
<p>Since I fit the constantly-checking-email description, I enlisted the help of someone who falls squarely into the category that Peek is targeting: my mother. Mom is constantly on the go, working on one project or another, and she doesn&#8217;t have time to consistently check her email. On more than one occasion, I&#8217;ve had to call her to talk about emails I sent that she didn&#8217;t yet read.</p>
<h5 class="subhed">Stylish and Simple</h5>
<p>Peek is a stylishly thin device that, to a mobile email novice, could pass for a BlackBerry. It receives and sends email, period. Peek doesn&#8217;t have a Web browser, phone or built-in digital camera. It&#8217;s sold for $100 at Target and GetPeek.com, and costs $20 monthly for contract-free service. Most email accounts work with this gadget, including Hotmail, Yahoo, Gmail and AOL, and up to three accounts can be set to work on each device.</p>
<p>Peek Inc., a New York company that was started by former Virgin Mobile USA (VM) employees, mailed a Peek to my mom in Pennsylvania, and she has been using it for about a week with positive results.</p>
<p>I, too, tested a Peek, but I was more interested in my mom&#8217;s feedback since, prior to this test, she hadn&#8217;t used a mobile email device and I use two different ones &#8212; regularly. Overall, I&#8217;d suggest waiting until November to buy a Peek due to a handful of improvements that the company plans to add by then.</p>
<h5 class="subhed">Winning Over a Novice</h5>
<p>My mom got the hang of Peek almost instantly and found it both helpful and relatively easy to use. She liked its full keyboard and the way most of its keys lit up and were familiarly placed like those on a computer keyboard &#8212; a feature I take for granted on my BlackBerry. Its price and stylish, thin look appealed to her, too. She tested an Aqua Blue Peek &#8212; though the device also comes in Black Cherry and Charcoal Gray. I knew Mom was catching on when she casually sent a message from her Peek late one night using the subject line, &#8220;What&#8217;s Up?&#8221;</p>
<p>My mom suggested a few improvements, and I agreed with all of them. The Peek can vibrate, chime and glow blue when new emails are received, but none of these indicators are particularly noticeable. For example, the chime sounds only once and neither my mom nor I could always hear it &#8212; even at its loudest setting &#8212; especially if it was in a purse. A blue indicator light on the Peek glows once every 10 seconds for 10 minutes after an email is received, but goes idle after that.</p>
<p>The font used on the Peek&#8217;s screen could stand to be a little bigger. My mom found words typed in all capital letters were easier and faster to read than the regular font, but she thought most people wouldn&#8217;t have too much trouble while using their glasses.</p>
<p>Peek Inc. says that by November, it will have added a louder chime, a constantly blinking indicator light and a larger font to the device. Also in November, people who purchase 12 months of service at once will get an extra month free.</p>
<p>Compared with my BlackBerry Curve, the Peek was thinner but I found its buttons and side scroll wheel a bit stiff. And Mom and I both found that the oft-used Space bar key was too tough to press down.</p>
<h5 class="subhed">One Inbox, Three Accounts</h5>
<p>The Peek&#8217;s straightforward system uses one inbox view (in which up to three email accounts are combined), one menu and a side scroll wheel for selecting commands. And though my mom didn&#8217;t seem to mind, the device&#8217;s overall navigation system came off as a bit clumsy to me. For example, rather than selecting an email to read it, I had to select an email, and then choose &#8220;Open Email&#8221; from a menu list. On most other devices, this can be done with one step.</p>
<p>But some BlackBerry tricks are built into the Peek, such as touching &#8220;T&#8221; to automatically go to the top of an email or inbox; &#8220;B&#8221; to go to the bottom; or &#8220;N&#8221; to move to the next email without navigating back to the inbox list. Likewise, the space bar serves as a built-in Page Down button. And holding a letter down will capitalize it.</p>
<p>Photo attachments can be easily opened on the Peek, though attached documents from programs like Word and Excel won&#8217;t open up.</p>
<h5 class="subhed">Synching Contacts</h5>
<p>A simple step lets users synchronize their email account&#8217;s contact list with the Peek. My mom did this with an AOL account, and I did it with Hotmail, Gmail and .Mac accounts. Peek devices automatically check for email every two to five minutes, or if users can&#8217;t wait two minutes, they can initiate a Send/Receive manually and see an up-to-date queue of emails.</p>
<p>Peeks each have eight megabytes of usable memory, which can hold about 5,000 emails. Once a device reaches capacity, an on-screen prompt asks permission to delete the 500 oldest emails. Peek Inc. says a full battery charge will last about five days if a device handles around 10 to 15 emails a day; power users who send and receive 200 to 300 emails a day will get about two days of use from a full charge.</p>
<p>When asked, my mom concluded that she would probably buy a Peek, but said she still wasn&#8217;t sure that she had an urgent need to see email all that often. She also noted that Peek could become a Pandora&#8217;s box of sorts for people who, as they use it more often, might want to get more out of it &#8212; such as Google searches or other Web browsing.</p>
<p>Peek serves a purpose: It gives those who don&#8217;t belong to the &#8220;I-check-my-email-constantly&#8221; club a way to &#8220;peek&#8221; in on their emails and not feel so unplugged from friends and family. That alone, is reason enough to buy my mom one of these devices.</p>
<p>&#8211; <em>Edited by Walter S. Mossberg</em></p>
<ul>
<li>Email us at <a href="mailto:mossbergsolution@wsj.com" rel="external">mossbergsolution@wsj.com</a>. Find this and other columns and videos online free at the All Things Digital Web site: <a href="http://walt.allthingsd.com" rel="external">http://walt.allthingsd.com</a></li>
</ul>
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