4 posts and columns on Virgin

Wi-Fi as an Ad Unit: Google Pushes Chrome for the Holidays

in Social on November 8, 2010 at 9:33 am PT

For the second year Google is sponsoring in-flight Wi-Fi from mid-November to mid-January as a sort of benevolent gift for holiday travelers. This year, Google’s not just getting passengers to feel warm and fuzzy about its brand at 30,000 feet, it’s using the opportunity to promote a single product: The Chrome browser.

Homage to Apple Actually AdWeek’s “Best of the 2000s” Awards

in News on December 15, 2009 at 7:44 am PT

“People talk about technology, but Apple was a marketing company,” former Apple CEO John Sculley told the Guardian in 1997. “It was the marketing company of the decade.” Evidently that’s as true today as it was 12 years ago, because Apple has won a bundle of AdWeek’s “Best of the Decade” awards.
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Want to Buy a CD in Times Square? Make It Quick: Virgin’s Giving Up

in Media on January 14, 2009 at 12:54 pm PT

The most popular record store in the U.S. is about to call it quits. When will other retailers give up selling music, too?