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	<title>AllThingsD &#187; Virgin</title>
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		<title>Wi-Fi as an Ad Unit: Google Pushes Chrome for the Holidays</title>
		<link>http://allthingsd.com/20101108/wi-fi-as-an-ad-unit-google-pushes-chrome-for-the-holidays/</link>
		<comments>http://allthingsd.com/20101108/wi-fi-as-an-ad-unit-google-pushes-chrome-for-the-holidays/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 17:33:18 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Aircell]]></category>
		<category><![CDATA[Airtrain]]></category>
		<category><![CDATA[AirTran]]></category>
		<category><![CDATA[Apple]]></category>
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		<category><![CDATA[browser]]></category>
		<category><![CDATA[Chrome]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[Delta]]></category>
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		<category><![CDATA[funding]]></category>
		<category><![CDATA[Gogo]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[in-flight]]></category>
		<category><![CDATA[investor]]></category>
		<category><![CDATA[Liz Gannes]]></category>
		<category><![CDATA[market share]]></category>
		<category><![CDATA[Media Advertising Feature]]></category>
		<category><![CDATA[Mozilla]]></category>
		<category><![CDATA[NetMarketShare]]></category>
		<category><![CDATA[NetworkEffect]]></category>
		<category><![CDATA[Rockmelt]]></category>
		<category><![CDATA[Safari]]></category>
		<category><![CDATA[travelers]]></category>
		<category><![CDATA[Virgin]]></category>
		<category><![CDATA[Virgin America]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Wi-Fi]]></category>

		<guid isPermaLink="false">http://networkeffect.allthingsd.com/?p=67</guid>
		<description><![CDATA[For the second year Google is sponsoring in-flight Wi-Fi from mid-November to mid-January as a sort of benevolent gift for holiday travelers. This year, Google's not just getting passengers to feel warm and fuzzy about its brand at 30,000 feet, it's using the opportunity to promote a single product: The Chrome browser.]]></description>
			<content:encoded><![CDATA[<p>For the second year Google is sponsoring in-flight Wi-Fi from mid-November to mid-January as a sort of benevolent gift for holiday travelers. Last year Google&#8217;s free Wi-Fi was offered on Virgin America flights and <a href="http://news.cnet.com/8301-30685_3-10394192-264.html">in a bunch of airports</a>. This year, Google&#8217;s not just getting passengers to feel warm and fuzzy about its brand at 30,000 feet, it&#8217;s using the opportunity to promote a single product: The Chrome browser.</p>
<p><a href="http://networkeffect.allthingsd.com/files/2010/11/astronautlaptop.jpg"><img src="http://networkeffect.allthingsd.com/files/2010/11/astronautlaptop-275x206.jpg" alt="" title="astronautlaptop" width="275" height="206" class="alignright size-medium wp-image-72" /></a>The crafty little advertising move comes at a time when Chrome needs a boost to take on the Web browser competition. Currently Chrome has 8.5 percent of global users, <a href="http://marketshare.hitslink.com/firefox-market-share.aspx?qprid=0&#038;sample=28">according to NetMarketShare,</a> compared to 59 percent for Internet Explorer, 23 percent for Mozilla Firefox and 5.4 percent for Apple&#8217;s Safari. Yesterday, the new social browser <a href="http://kara.allthingsd.com/20101108/heres-a-better-name-for-rockmelt-the-facebrowser-plus-boomtowns-two-dude-video/">RockMelt</a> launched, and while the only people using it so far are avid followers of tech blogs, the company will obviously need to figure out a way to use some of its $10 million in funding and its investors&#8217; experience building browsers to gain market share. (Interestingly, NetMarketShare <a href="http://www.netmarketshare.com/report.aspx?qprid=61&#038;sample=37">says</a> mobile browsing is only 2.8 percent of the market. Room to grow.)</p>
<p>Google&#8217;s in-flight Wi-Fi will be on domestic AirTran, Delta and Virgin America flights (which use Aircell&#8217;s Gogo service) from Nov. 20 to Jan. 2 (which is sadly 23 days shorter than last year&#8217;s promotion).</p>
<p><em>Image courtesy <a href="http://images.jsc.nasa.gov/luceneweb/caption.jsp?photoId=STS057-34-029">NASA</a>.</em></p>
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		<title>Homage to Apple Actually AdWeek's "Best of the 2000s" Awards</title>
		<link>http://allthingsd.com/20091215/apple-sweeps-adweek-awards/</link>
		<comments>http://allthingsd.com/20091215/apple-sweeps-adweek-awards/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 15:44:02 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[1984]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Adweek]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Best of Decade]]></category>
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		<category><![CDATA[Digital Company of the Decade]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Guardian]]></category>
		<category><![CDATA[innovation]]></category>
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		<category><![CDATA[iPod]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[John Sculley]]></category>
		<category><![CDATA[Marketer of the Decade]]></category>
		<category><![CDATA[marketing company]]></category>
		<category><![CDATA[Media Company of the Decade]]></category>
		<category><![CDATA[Out of Home Ad of the Decade]]></category>
		<category><![CDATA[Product of the Decade]]></category>
		<category><![CDATA[Richard Branson]]></category>
		<category><![CDATA[silhouettes ads]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Virgin]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=30804</guid>
		<description><![CDATA["People talk about technology, but Apple was a marketing company," former Apple CEO John Sculley told the Guardian in 1997. "It was the marketing company of the decade." Evidently that’s as true today as it was 12 years ago, because Apple has won a bundle of AdWeek’s "Best of the Decade" awards.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/12/picture-77-150x150.png" alt="picture-77" title="picture-77" width="150" height="150" class="alignright size-thumbnail wp-image-30805" />&#8220;People talk about technology, but Apple was a marketing company,&#8221; former Apple CEO John Sculley told the Guardian in 1997. &#8220;It was the marketing company of the decade.&#8221; </p>
<p>Evidently that’s as true today as it was 12 years ago, because Apple (AAPL) has won a bundle of <a href="http://www.bestofthe2000s.com/">AdWeek’s &#8220;Best of the Decade&#8221;</a> awards. The advertising trade mag named Apple <a href="http://www.bestofthe2000s.com/brand-of-the-decade.html">&#8220;Brand of the Decade,&#8221;</a> its &#8220;Get a Mac&#8221; ads <a href="http://www.bestofthe2000s.com/campaign-of-the-decade.html">”Campaign of the Decade,&#8221;</a> its iPod &#8220;Product of the Decade,&#8221; its iPod silhouettes ads &#8220;Out-of-Home Ad of the Decade&#8221; and CEO Steve Jobs <a href="http://www.bestofthe2000s.com/marketer-of-the-decade.html">&#8220;Marketer of the Decade.&#8221;</a></p>
<p>&#8220;Though the brand almost petered out in the &#8217;90s, last year consumers told Interbrand that Apple was the thing they couldn&#8217;t live without and the one they found most inspiring,&#8221; AdWeek explains. &#8220;Why? Perhaps it&#8217;s Apple&#8217;s vaguely antiauthoritarian stance (epitomized in its iconic &#8217;1984&#8242; ad). A true-in-practice focus on relentlessly improving its products also helps. But maybe it comes down to this: Most brands are run by committee, but this one is the embodiment of a living, breathing person. Steve Jobs is Apple in the way that Richard Branson is Virgin. Of course it helps when you&#8217;re a brilliant marketer who happens to be the CEO.&#8221;</p>
<p>Apple, it’s worth noting, also came close to winning “Digital Company of the Decade,” but was <a href="http://www.bestofthe2000s.com/media-and-digital-company-of-the-decade.html">bested by Google</a> (GOOG), which was named &#8220;Media Company of the Decade&#8221; as well.</p>
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		<title>Want to Buy a CD in Times Square? Make It Quick: Virgin's Giving Up</title>
		<link>http://allthingsd.com/20090114/want-to-buy-a-cd-in-times-square-make-it-quick-virgins-giving-up/</link>
		<comments>http://allthingsd.com/20090114/want-to-buy-a-cd-in-times-square-make-it-quick-virgins-giving-up/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 20:54:19 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[AC/DC]]></category>
		<category><![CDATA[Best Buy]]></category>
		<category><![CDATA[Billboard]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[Reuters]]></category>
		<category><![CDATA[Virgin]]></category>
		<category><![CDATA[Virgin Megastore]]></category>
		<category><![CDATA[Wal-Mart]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=3131</guid>
		<description><![CDATA[The most popular record store in the U.S. is about to call it quits. When will other retailers give up selling music, too?]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/01/virgin-megastore.jpg"><img class="size-full wp-image-3136 alignright" title="virgin-megastore" src="http://mediamemo.allthingsd.com/files/2009/01/virgin-megastore.jpg" alt="" width="250" height="187" /></a>I&#8217;ve passed by the Virgin Megastore in New York&#8217;s Times Square many, many times, but have never even stepped foot in there. Turns out, it was doing just fine without me&#8211;it&#8217;s the highest-volume music store in the U.S. Until April, that is, when it shuts down. <a href="http://www.reuters.com/article/musicNews/idUSTRE50D0O420090114">Billboard/Reuters</a>:</p>
<blockquote><p>Last June, a Vornado executive told Reuters that the store would shut down in the first quarter of 2009. The decision to close the store appears related to real estate and the value connected to the location. That executive was quoted as saying that Virgin pays only $54 per square-foot when the market rent in the area is about $700 a square foot.</p>
<p>So, while the store, which does an estimated $55 million in annual volume, is profitable to the tune of $6 million, according to sources, the space would be even more profitable for its owner with a higher rent tenant. Vornado bought the 180,000 square foot retail component of the Bertelsmann building, which houses the Times Square store, in 2006, and will lease the space to Century 21, according to reports.</p>
<p>The closure leaves the Virgin chain with five stores, and one of them, the Union Square store in New York, will now be the city&#8217;s premiere record store, with an estimated $40 million annual volume. But the status of that store is also at question as the Related Cos. and Vornado leased the ground floor of the store to Nordstrom Rack for the holiday season, only to have the deal fall through.&#8221;</p></blockquote>
<p>I get that the decision appears to be &#8220;related to real estate,&#8221; but it&#8217;s really about the health&#8211;or lack thereof&#8211;of bricks-and-mortar music retail. If the No. 1 store in the country can&#8217;t make it, and if New York City&#8217;s &#8220;premiere record store&#8221; rented out a floor during the peak sales season, then why is anyone bothering to sell CDs in stores, period?</p>
<p>Plenty of retail executives seem to be asking themselves the same question, and are responding by <a href="http://mediamemo.allthingsd.com/20081202/why-are-music-sales-dropping-because-its-hard-to-buy-music/">cutting the small space they&#8217;ve devoted to CDs even further</a>. The exceptions: Special promotions for exclusive albums, like Wal-Mart&#8217;s (WMT) successful push for the new AC/DC album last year, and Best Buy&#8217;s (BBY) unsuccessful gambit with <a href="http://mediamemo.allthingsd.com/20081216/blogger-to-guns-n-roses-sorry-i-shared-your-album-best-buy-to-guns-n-roses-sorry-we-bought-your-album-axl-rose-to-internet-look-at-me/">Guns N&#8217; Roses</a>.</p>
<p>[<em>Image Credit: <a href="http://www.flickr.com/photos/troshy/2096798054/">Troshy</a></em>] </p>
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