116 posts and columns on virtual goods
News ByteGSN as EVP of Mobile & Social Games. When he starts on Monday, Karp will be in charge of GSN Digital’s virtual currency business across its mobile, social and online gaming platforms. Karp was one of a handful of recent executives who left Zynga after a restructuring. Prior to Zynga, Karp was EVP of Electronic Arts’ Play label, where he oversaw The Sims, SimCity and Harry Potter.
News ByteAmerican Express hired David Yoo, an SVP at Boku, to be SVP of its Commerce Innovation team.
News Byteis opening up subscription services to all applications on the social network starting today. Now, if developers want to, they can provide premium versions of a game, or access to virtual goods, to consumers who are willing to pay a monthly fee. Kixeye, Disney’s Playdom and Zynga have been testing the idea in games since Facebook originally made the announcement in June.