118 posts and columns on virtual goods
News Bytemobile platform of choice” for gamers, according to a new study from research firm Frank N. Magid Associates. The study, sponsored by Diner Dash publisher PlayFirst, estimates that 61 million people play games on tablets, compared to 54 million on smartphones. The popular free-to-play business model performs better on tablets, where 31 percent of gamers buy virtual goods, spending an average of $48 each in the past 12 months. By contrast, the study reported that only 19 percent of phone gamers drop real money on in-app purchases, spending an average of $32 each in the same time.
News ByteGSN as EVP of Mobile & Social Games. When he starts on Monday, Karp will be in charge of GSN Digital’s virtual currency business across its mobile, social and online gaming platforms. Karp was one of a handful of recent executives who left Zynga after a restructuring. Prior to Zynga, Karp was EVP of Electronic Arts’ Play label, where he oversaw The Sims, SimCity and Harry Potter.
News ByteAmerican Express hired David Yoo, an SVP at Boku, to be SVP of its Commerce Innovation team.