Voices

Linden Bets on the Desire for Virtual Things

Virtual worlds have had some real problems. Google, for instance, recently shut down an animated environment called Lively only five months after it was announced. And Linden Lab, whose Second Life online community was once front-page news, has neither reached many mainstream consumers nor created an important meeting place for corporate users.

Second ‘Verse, Same as the First

Turns out that building a business in Second Life is a lot like building one in the first–at least when it comes to failure rate. According to new research from Gartner, nine out of 10 businesses launched in the so-called metaverse fail within 18 months or less.
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In the Event of an Animated Phalli Attack Proceed to the Nearest IBM Virtual World Exit

Make the right impression. Your avatar’s appearance should be reasonable and fitting for the activities in which you engage (especially if conducting IBM business). If you are engaged in a virtual world primarily for IBM business purposes, we strongly encourage you to identify your avatar as affiliated with IBM. If you are engaged primarily for [...]