6 posts and columns on Visible Measures

Your Favorite YouTube Ad of 2011? Apple, of Course.

in Media on December 14, 2011 at 7:00 am PT

Other things you liked to watch this year: Clips featuring videogames, Lady Gaga and the Space Station.
iphone 4s ad

“Oops”: Rick Perry’s Viral Classic Hits a Million Views Overnight

in Media on November 10, 2011 at 11:38 am PT

The Republican primaries continue to generate lots of video views for YouTube.
rick perry oops

Of Course That Herman Cain Smoking Ad Is a Web Video Hit. But What About the Rick Perry Spot?

in Media on October 31, 2011 at 2:15 pm PT

In which we’re reminded that “popular” means different things for different people.
herman cain

Sharethrough CEO on Why You Should Care About Social Video Ads (Video)

in Social on February 17, 2011 at 10:34 am PT

Sharethrough is a new kind of ad platform: One focused exclusively on video and social sharing. Basically, it guarantees it can get your funny ad a lot of views.

Web Surfers Love the Tiger Woods Ad. Especially When It’s Not the Tiger Woods Ad.

in Media on April 13, 2010 at 9:34 am PT

No surprise that Nike’s creeptastic Tiger Woods ad, featuring the disembodied voice of the golfer’s dead father, is a hit on the Web. Even more popular: Satires and spinoffs.

Another Obama Winner: YouTube, Of Course

in Media on November 6, 2008 at 9:49 am PT

At this point, it’s going to be difficult to find a media company that hasn’t gotten a bump from Tuesday’s election and the run-up before it: Local TV got ad dollars; national TV got ratings; the New York Times’ Wednesday edition became a collector’s item; it was a record day on Digg and Twitter; etc. And one more: Google’s YouTube, where users are furiously uploading versions of Obama’s victory speech.