33 posts and columns on visitors
News ByteNileGuide wants to be the alternative to scuzzy keyword-stuffed travel information from content farms. The company, which pays local editors to maintain free, user-generated content, has acquired 10Best.com, a profitable edited travel recommendations site from EnVeritas that’s been around since 2000, to help boost NileGuide’s traffic to three million visitors per month. Terms were not disclosed, but NileGuide said it will keep a portion of 10Best’s staff in Greenville, S.C.
News Byteoutreach from Facebook to media companies: A new registration tool, which is supposed to make it even easier for Web site visitors to sign on to the site using their Facebook account. Facebook says that once it’s installed, the tool will “surface[s] activity from friends and incentivizes the person to stay on the site longer, share more content, and come back more often.” And of course, share more information with Facebook.
The New York Times is getting ready to roll out a pay wall in January, and plenty of people fret that the paper will see its audience disappear when the gates go up. Here’s a counterargument: The Telegram & Gazette, which happens to be owned by the Times, and which has seen its traffic rise after its wall went up.
We’ll see more of this over time, as the overstuffed ad network industry consolidates, and this one makes some sense on paper: BBE specializes in video ads, and Specific doesn’t have any video business at all.