AllThingsD » visual effects

Fusion-io Brings Flash Madness to Workstations and Movies Like "Hugo"

Arik Hesseldahl — Thu, 12 Apr 2012 14:35:02 +0000

After working mostly in the realm of servers, Fusion-io — the founding member of the AllThingsD Flash Madness Club and last summer’s hot IPO — said today that it is bringing its flash technology to workstations. It is calling the product ioFX.

One early customer is Rob Legato, the visual effects supervisor who won an Academy Award for his work on the Martin Scorsese-directed hit motion picture “Hugo.” Legato will be talking about ioFX with Fusion-io chief scientist and Apple co-founder Steve Wozniak at a conference in Las Vegas next week.

Fusion does some cool stuff with flash memory. Here’s the part where I roll out the old metaphor that has served me so well: In pretty much any computer, you can think of the processor as a fast-moving, highly efficient, type-A personality, constantly in a hurry, and always waiting impatiently for the rest of the system to give it more work to do. The slowpoke in the deal is the hard drive, which, though it’s already spinning at a super fast rate, just can’t get data to the processor fast enough. So the processor sits around, tapping its foot and looking at its watch, waiting for the other parts of the system that feed it data to work to keep up.

In high-performance computing, where there’s more data to be crunched than in most average computing situations, this is sort of a big deal. You want the processor to be as busy as possible — mainly because the systems are so expensive, and you want to get your money’s worth out of them — but also because jobs get done faster.

So Fusion-io’s stock in trade is a series of insert cards that bring flash memory right up next to the processor. The flash chips grab great big armloads of data and hold on to it, handing it off to the processor in a way that keeps it happy and busy and not impatiently waiting — at least not so much.

We’ve seen the technology brought to bear at places like Credit Suisse, which added Fusion’s flash cards to its trading systems. And its technology is also used in data centers belonging to Facebook and Apple.

On top of that, Fusion has relationships with all the big server vendors: Hewlett-Packard, IBM, Dell and SuperMicro all sell systems with Fusion-io on board.

Workstations are essentially heavily tricked-out PCs that are used primarily in two professions: Animation and special-effects work for movies and TV and computer-assisted design and modeling, used by folks who design buildings and cars and planes and pretty much anything else you can think of. They have the same problem that servers have — agitated processors constantly waiting for the rest of the system to catch up with them.

At this point, none of the workstation vendors are offering the card as an option, but if you’ve got a professional workstation — like, say, an Apple Mac Pro, which has three PCI Express slots — you might add one of these cards and speed up your work. In the meantime, the company is working with workstation vendors to get the ioFX insert cards certified. My guess is there will be more than a few visual artists who won’t bother to wait.

Fusion-io shares are up almost 11 percent — or $2.64 — to $27.30, as of 11 am ET; not so much on this news — workstations are kind of a low-volume market — but on an analyst report from Piper Jaffray suggesting that Cisco Systems may be close to a deal to add Fusion-io’s flash technology to its Unified Computing System platform.

The report goes on to suggest that Cisco could, over the next three or four quarters, become one of Fusion’s bigger customers, along with Facebook and Apple, and could account for more than 10 percent of Fusion’s business — which could, in turn, lead to a doubling of revenue this year. For the record, sales were $197.2 million in Fusion’s fiscal 2011. Do the math.

Lucasfilm's Data Center, and an Encounter With the Real Death Star (Video)

Arik Hesseldahl — Fri, 25 Mar 2011 18:00:44 +0000

Wednesday I introduced you to Kevin Clark, master of all things data at Lucasfilm and Industrial Light and Magic. Today, as promised, I’m taking you into the data center Clark commands.

Shortly after my chat with Clark, ILM’s publicist Greg Grusby ushered me into the room, where, as you’ll hear, the roar of air conditioning units cooling all the machines makes it hard to hear much else.

The room is 10,500 square feet and contains the systems running all the things that you’d find in pretty much any other corporate data center for things like email and Web service. StarWars.com is hosted in the room, for example. But I was more interested in the machines used to produce the crazy cool visual effects. As Clark mentioned in our chat, ILM is using almost a full petabyte of storage–or nearly 1 million gigabytes–and for that it relies upon NetApp appliances.

I lingered over an older rack of machines nicknamed the Death Star. These are the old customized Racksaver servers, each containing a single AMD Athlon processor and 2 gigabytes of memory, that were used to render imagery for “Attack of the Clones” and “Revenge of the Sith.” They’re also now considered so old that it’s not cost-effective to run them any longer.

Then we saw the new machines: The IBM racks, which to me actually look like they belong on the Death Star, are a mix of LS22 servers with AMD processors and newer HS22‘s with Intel processors. They average 32GB of memory per blade and currently cranking away on several movies. If you’re among those eagerly awaiting the release of films like “Cowboys and Aliens,” “Pirates of the Caribbean 4,” “Super 8,” “Transformers 3,” “Battleship” and “The Avengers,” every blink of the lights on the Bladecenter brings them one step closer to completion.

We’re not done with the tours. Next up, I’ll take you on a walking tour of the Town of Dirt seen in the animated feature “Rango.” And before we’re done with all this, I’ll tell you what ILM considers its “secret weapon,” at least from a computing perspective. Enjoy the video.

[ See post to watch video ]

(Image via Wookiepedia)

Meet Kevin Clark, Master Not of the Force, but of Data

Arik Hesseldahl — Thu, 24 Mar 2011 00:30:40 +0000

Last week you may remember I paid a visit to San Francisco, primarily to check in on Hewlett-Packard and its new CEO, and also to visit with Salesforce.com.

I had one other destination, and it got part of me excited like an eight-year old going to a toy store. It was the Letterman Digital Arts Center in the Presidio of San Francisco, home of Industrial Light & Magic. This is the part of the George Lucas entertainment juggernaut that makes all the cool things that happen on movie screens look devastatingly real. The geek part of my heart swelled with anticipation. This is, after all, one of the places that the Star Wars Universe calls home. Its visual trappings, like the Darth Vader mannequin pictured, are everywhere. As I approached, I resisted the urge to bow before the Yoda statue outside the entrance, but I did take a picture.

Naturally I was there to talk tech. And with a little help from the Force (actually it was ILM’s kind publicist) I caught up with Kevin Clark, Lucasfilm’s director of information technology, who like anyone else with that job title is constantly grappling with the basic questions of how to get the most productivity out of the machines under his command. One recurring problem: making changes to the live production environment, something he compares to rebuilding a race car while’s its on the track. But then most companies aren’t in the business of rendering the visual effects that will make or break the films coming out for the summer blockbuster season like “Transformers 3″ or “Pirates of the Caribbean 4.” Clark and I met just outside the ILM data center. Tomorrow, I’ll take you on a video tour inside.

[ See post to watch video ]

Family Snapshots in the Splendor of HD

Katherine Boehret — Wed, 26 Nov 2008 01:28:02 +0000

This Thanksgiving, families across the country will gather around the television just as quickly as they gather around the turkey. And with good reason: Many people will be staring at beautiful high-definition TV sets. (According to the Consumer Electronics Association, 47% of U.S. households had HDTVs as of July, a percentage that’s likely to increase as the date for analog-to-digital conversion approaches.) But if Eastman Kodak (EK) has its way, many people will be gathered round the TV this holiday season, gazing at family memories in full HD splendor.

The Kodak Theatre HD Player’s motion-sensing pointer remote works much like a mouse on a TV screen.

This week I tested the Kodak Theatre HD Player, the photo-centric company’s attempt to snag valuable real estate in the living room. This small, black box pulls photos and videos from computers around the house and displays them on an HDTV. It also enables the sending and receiving of photos via Kodak Gallery, and connects to Web-based photos stored on Flickr, Facebook, Picasa, .Mac and others. Podcasts, Internet Radio and updates from news feeds, weather forecasts and stock quotes are also accessible using the HD Player. And it has a terrifically simple motion-sensing remote that works like using a mouse on a TV screen.

But the HD Player isn’t all smiles. Its $299 price doesn’t include any built-in storage for keeping content directly on the device. It currently has no way of accessing HD movies or television shows, nor will it work with Macs. In comparison, Apple’s (AAPL) $229 Apple TV has 40 gigabytes of storage, can access HD television shows and movies via the iTunes Store, and works with Macs and Windows PCs. This is important because as budgets tighten in the current economy, gadgets have to prove their value and versatility more than ever.

After using the Kodak Theatre HD Player with Windows XP and Vista machines over the past week, I can conclude that this device’s interface shines in its simplicity and is a lot of fun to use. Kodak teamed with Hillcrest Labs to make the player’s motion-sensitive remote and corresponding software, which includes satisfying extra features like images that automatically magnify when the remote control’s cursor points at them and icons that make chirping sounds when selected. The remote itself is shaped to rest comfortably in a hand and has three simple buttons and a scroll wheel.

Quick-access memory-card slots for six types of memory cards appear on the box’s front, and two USB ports can connect to digital cameras or USB storage devices.

Currently, the player’s software works directly with Flickr, RadioTime (8,750 radio stations) and FrameChannel, which grants access to various “channels” like Facebook, .Mac, Picasa, People.com news and National Geographic. Kodak says it will incorporate YouTube access in January; I got a sneak peek at the interface for this and it looks well-organized.

Yet the HD Player’s smart combination of software and remote left me wishing it did a bit more. Photo sharing is enabled only via Kodak Gallery, so you can’t use another Web-based account to share photos directly from your TV. Likewise, a blue light on the box slowly blinks only when new Picture Mail (a message containing shared photos) is received on a Kodak Gallery account, not when new photos are added on other sources such as Flickr Photostreams or Facebook pages.

The Home screen of the HD Player shows four categories: Pictures & Videos, Kodak Gallery, Music and Entertainment. Subcategories are where you might guess they would be, for example podcasts are listed under Entertainment. And a tiny Home icon appears in the top right corner of every screen so you can always get Home with one click. The Pictures & Videos category holds photos and videos from a currently selected Windows PC.

An unlimited number of Windows PCs can wirelessly pair with the player as long as they have special Kodak software installed on them. But only one PC’s content can be accessed at a time. I toggled between two paired computers without a problem, but would’ve preferred accessing music and photos from both sources simultaneously.

The HD Player’s motion-sensing pointer remote works much like a Wii remote control. Wherever you move it, a tiny leaf-shaped cursor appears on-screen. A Hide button on the remote will hide the cursor while you watch slideshows. The remote’s Back button is helpful; when pressed, it backs you out of one screen using visual effects that make the screen shrink into the TV as if you were moving backward.

A play button appears on the first photo in a folder so users can select this icon to quickly start slideshows. Whenever the HD Player receives new Kodak Gallery Picture Mail, or a slideshow is created on a connected PC, yellow alert circles appear on the screen to notify users and a number in the middle of these yellow circles indicates how many new items are available for viewing.

Some content on my PCs took a little while to be recognized by the HD Player, including podcasts that I subscribe to on iTunes. When they did show up, both audio and video podcasts played without issue and on-screen playback buttons made them easy to control.

The HD Player uses your photos to create automatically generated slideshows, called Picture Chronicles, once a week. These Picture Chronicles use up to 50 photos from the same time of year in all of your folders, for instance grouping all Thanksgiving photos together from the past five years.

Kodak has plans to make its player Mac-compatible in the future and also hopes to add other partnerships with new types of content following its YouTube announcement early next year.

The Kodak Theatre HD Player does its job well, bringing photos and videos that might otherwise live only on your PC to your big screen HDTV. For the holidays, this device could be a real plus. But Kodak has some work to do to make this a more useful Web-connected tool.

Edited by Walter S. Mossberg

Email us at mossbergsolution@wsj.com. Find this and other columns and videos online free at the All Things Digital Web site: http://walt.allthingsd.com