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	<title>AllThingsD &#187; Vivendi Games</title>
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		<title>The Entire D6 Interview With Activision&#039;s Bobby Kotick (3 of 3)</title>
		<link>http://allthingsd.com/20080917/the-entire-d6-interview-with-activisions-bobby-kotick-3-of-3/</link>
		<comments>http://allthingsd.com/20080917/the-entire-d6-interview-with-activisions-bobby-kotick-3-of-3/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 07:36:02 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[D6]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[American Idol]]></category>
		<category><![CDATA[Blizzard Entertainment]]></category>
		<category><![CDATA[Bobby Kotick]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[D: All Things Digital]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Electronic Arts]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[Guitar Hero]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Paula Abdul]]></category>
		<category><![CDATA[skateboarding]]></category>
		<category><![CDATA[Take-Two Interactive]]></category>
		<category><![CDATA[Tony Hawk]]></category>
		<category><![CDATA[Vivendi Games]]></category>
		<category><![CDATA[World of Warcraft]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=3868</guid>
		<description><![CDATA[We're posting all the interviews from the sixth D: All Things Digital conference that took place in late May.

Here's an interview I did with Activision Chairman and CEO Bobby Kotick about the state of the gaming business.

It's a good week to focus on the gaming industry since Electronic Arts abandoned its hostile acquisition bid for Take-Two Interactive over the weekend.

The move was--in part--in answer to Activision's recent merger with Vivendi Games, which includes Blizzard Entertainment's World of Warcraft, one the most popular multi-player games. This has made Activision one of the gaming industry's largest companies, due to some of its well-known franchises, especially its hugely popular Guitar Hero, which debuted version IV at D6.

In this third video, Kotick publicly demos "Guitar Hero IV" for the first time, with the help of special guest stars Paula Abdul of "American Idol" and skateboarding star Tony Hawk.]]></description>
			<content:encoded><![CDATA[<p><em>We&#8217;re posting all the interviews from the sixth <a href="http://d6.allthingsd.com"><strong>D: All Things Digital</strong></a> conference that took place in late May.</p>
<p>Unfortunately, due to issues too complicated to go into, we have to post all the <strong>D6</strong> interviews in several 15-minute parts (I know, I know).</p>
<p>But&#8211;as many readers have requested&#8211;they will all be available in their entirety in this column.</em></p>
<p><a href="http://kara.allthingsd.com/files/2008/09/303035978_nvenv-s.jpg"><img src="http://kara.allthingsd.com/files/2008/09/303035978_nvenv-s-300x199.jpg" alt="" title="303035978_nvenv-s" width="250" height="150" class="alignright size-medium wp-image-3869" /></a></p>
<p>Here&#8217;s an interview I did with <a href="http://d6.allthingsd.com/20080528/kotick/">Activision Chairman and CEO Bobby Kotick</a> about the state of the gaming business.</p>
<p>The video of the interview is in three parts.</p>
<p>It&#8217;s a good week to focus on the gaming industry since Electronic Arts (ERTS) abandoned its hostile acquisition bid for Take-Two Interactive (TTWO) over the weekend.</p>
<p>EA&#8217;s effort was motivated, in part, by Activision&#8217;s recent merger with Vivendi Games, which includes Blizzard Entertainment&#8217;s &#8220;World of Warcraft,&#8221; one the most popular multi-player games.</p>
<p>The merger has made Activision (ATVI), with its own well-known franchises&#8211;especially the hugely popular &#8220;Guitar Hero,&#8221; which debuted version IV at <strong>D6</strong>&#8211;one of the gaming industry&#8217;s largest companies.</p>
<p>In this third video, Kotick publicly demos &#8220;Guitar Hero IV&#8221; for the first time, with the help of special guest stars Paula Abdul of &#8220;American Idol&#8221; and skateboarding star Tony Hawk.</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1789009352}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20080917/the-entire-d6-interview-with-activisions-bobby-kotick-3-of-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Entire D6 Interview With Activision&#039;s Bobby Kotick (2 of 3)</title>
		<link>http://allthingsd.com/20080916/the-entire-d6-interview-with-activisions-bobby-kotick-2-of-3/</link>
		<comments>http://allthingsd.com/20080916/the-entire-d6-interview-with-activisions-bobby-kotick-2-of-3/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 07:01:52 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[D6]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Activision]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Blizzard Entertainment]]></category>
		<category><![CDATA[Bobby Kotick]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[D: All Things Digital]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Electronics Arts]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[Grand Theft Auto]]></category>
		<category><![CDATA[Guitar Hero]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[set-top box]]></category>
		<category><![CDATA[Take-Two Interactive]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[violence]]></category>
		<category><![CDATA[virtual]]></category>
		<category><![CDATA[Vivendi Games]]></category>
		<category><![CDATA[World of Warcraft]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=3848</guid>
		<description><![CDATA[We're posting all the interviews from the sixth D: All Things Digital conference that took place in late May.

Here's an interview I did with Activision Chairman and CEO Bobby Kotick about the state of the gaming business.

It's a good week to focus on the gaming industry since Electronic Arts abandoned its hostile acquisition bid for Take-Two Interactive over the weekend.

The move was--in part--in answer to Activision's recent merger with Vivendi Games, which includes Blizzard Entertainment's World of Warcraft, one the most popular multi-player games. This has made Activision one of the gaming industry's largest companies, due to some of its well-known franchises, especially its hugely popular Guitar Hero, which debuted version IV at D6.]]></description>
			<content:encoded><![CDATA[<p><em>We&#8217;re posting all the interviews from the sixth <a href="http://d6.allthingsd.com"><strong>D: All Things Digital</strong></a> conference that took place in late May.</p>
<p>Unfortunately, due to issues too complicated to go into, we have to post all the <strong>D6</strong> interviews in several 15-minute parts (I know, I know).</p>
<p>But&#8211;as many readers have requested&#8211;they will all be available in their entirety in this column.</em></p>
<p><a href="http://kara.allthingsd.com/files/2008/09/303035993_cypm2-s-0.jpg"><img src="http://kara.allthingsd.com/files/2008/09/303035993_cypm2-s-0-300x199.jpg" alt="" title="303035993_cypm2-s-0" width="250" height="150" class="alignright size-medium wp-image-3850" /></a></p>
<p>Here&#8217;s an interview I did with <a href="http://d6.allthingsd.com/20080528/kotick/">Activision Chairman and CEO Bobby Kotick</a> about the state of the gaming business.</p>
<p>The video of the interview is in three parts.</p>
<p>It&#8217;s a good week to focus on the gaming industry since Electronic Arts (ERTS) abandoned its hostile acquisition bid for Take-Two Interactive (TTWO) over the weekend.</p>
<p>EA&#8217;s effort was motivated, in part, by Activision&#8217;s recent merger with Vivendi Games, which includes Blizzard Entertainment&#8217;s &#8220;World of Warcraft,&#8221; one the most popular multi-player games.</p>
<p>The merger has made Activision (AVTI), with its own well-known franchises&#8211;especially the hugely popular &#8220;Guitar Hero,&#8221; which debuted version IV at <strong>D6</strong>&#8211;one of the gaming industry&#8217;s largest companies.</p>
<p>In this second video, Kotick talks about virtual goods and in-game advertising, the international market, set-top boxes, violence and &#8220;Grand Theft Auto,&#8221; the competitiveness of the gaming business, the situation at Yahoo (he was, until recently, a board member), and takes a question from the audience about social gaming.</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1790966988}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Entire D6 Interview With Activision&#039;s Bobby Kotick (1 of 3)</title>
		<link>http://allthingsd.com/20080915/the-entire-d6-interview-with-activisions-bobby-kotick/</link>
		<comments>http://allthingsd.com/20080915/the-entire-d6-interview-with-activisions-bobby-kotick/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 08:56:17 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[D6]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Activision]]></category>
		<category><![CDATA[Blizzard Entertainment]]></category>
		<category><![CDATA[Bobby Kotick]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[D: All Things Digital]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Electronic Arts]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[Guitar Hero]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[multi-player]]></category>
		<category><![CDATA[Nintendo]]></category>
		<category><![CDATA[Take-Two Interactive]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Vivendi Games]]></category>
		<category><![CDATA[Wii]]></category>
		<category><![CDATA[World of Warcraft]]></category>
		<category><![CDATA[XBox]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=3763</guid>
		<description><![CDATA[We're posting all the interviews from the sixth D: All Things Digital conference that took place in late May.

Here's an interview I did with Activision Chairman and CEO Bobby Kotick about the state of the gaming business.

It's a good week to focus on the gaming industry since Electronic Arts abandoned its hostile acquisition bid for Take-Two Interactive over the weekend.

The move was--in part--in answer to Activision's recent merger with Vivendi Games, which includes Blizzard Entertainment's World of Warcraft, one the most popular multi-player games. This has made Activision one of the gaming industry's largest companies, due to some of its well-known franchises, especially its hugely popular Guitar Hero, which debuted version IV at D6.]]></description>
			<content:encoded><![CDATA[<p><em>We&#8217;re posting all the interviews from the sixth <a href="http://d6.allthingsd.com"><strong>D: All Things Digital</strong></a> conference that took place in late May.</p>
<p>Unfortunately, due to issues too complicated to go into, we have to post all the <strong>D6</strong> interviews in several 15-minute parts (I know, I know).</p>
<p>But&#8211;as many readers have requested&#8211;they will all be available in their entirety in this column.</em></p>
<p><a href="http://kara.allthingsd.com/files/2008/09/302988592_5aref-s-1.jpg"><img src="http://kara.allthingsd.com/files/2008/09/302988592_5aref-s-1-300x199.jpg" alt="" title="302988592_5aref-s-1" width="250" height="150" class="alignright size-medium wp-image-3765" /></a></p>
<p>Here&#8217;s an interview I did with <a href="http://d6.allthingsd.com/20080528/kotick/">Activision Chairman and CEO Bobby Kotick</a> about the state of the gaming business.</p>
<p>The video of the interview is in three parts.</p>
<p>It&#8217;s a good week to focus on the gaming industry since Electronic Arts (ERTS) abandoned its hostile acquisition bid for Take-Two Interactive (TTWO) over the weekend.</p>
<p>EA&#8217;s effort was motivated, in part, by Activision&#8217;s recent merger with Vivendi Games, which includes Blizzard Entertainment&#8217;s &#8220;World of Warcraft,&#8221; one the most popular multi-player games.</p>
<p>The merger has made Activision (AVTI), with its own well-known franchises&#8211;especially the hugely popular &#8220;Guitar Hero,&#8221; which debuted version IV at <strong>D6</strong>&#8211;one of the gaming industry&#8217;s largest companies.</p>
<p>In this first video, Kotick talks about the merger with Vivendi&#8211;which aims to inject social gaming DNA into Activision&#8211;the popularity of Nintendo&#8217;s Wii and Microsoft&#8217;s Xbox; better graphical, storytelling and character development in games; gaming on social networks; business models in the industry; and the EA attempt to acquire Take-Two.</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1789009334}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
]]></content:encoded>
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