It has been a bumpy ride. While the Swedish-Japanese hybrid enjoyed initial successes with its line of Walkman-branded music handsets and Cybershot camera phones, it has struggled to build major market share around the world, and, like rivals such as Motorola Mobility Holdings Inc. and Nokia Corp., has recently struggled to compete with Apple Inc. in the fast-growing smartphone market.

Sony Ericsson underwent a management shake-up two years ago, appointing Bert Nordberg, who previously headed Ericsson’s operations in Silicon Valley, as the company’s chief executive, replacing Sony’s Hediki “Dick” Komiyama. Mr. Nordberg made some radical decisions: He dropped the Symbian operating system, introduced a smartphone strategy using Google Inc.’s Android platform, and gave up Sony Ericsson’s presence in the low-end market.

Read the rest of this post on the original site »

Sony, a consumer electronics bellwether for Japan and maker of iconic products like the Walkman music player, recorded a net loss of ¥15.5 billion ($198.7 million) in the quarter ended June. That compared with a net profit of ¥25.7 billion in the same period a year earlier.

Operating profit for the quarter was sliced by more than half to ¥27.5 billion from ¥67.02 billion a year earlier. Revenue declined about 10% to ¥1.49 trillion from ¥1.66 trillion.

Read the rest of this post on the original site »

We’ll likely see a similar drop when it begins trading on the Nasdaq again tomorrow, though the company is expected to post another quarterly blowout when it reports earnings after market close. Atlantic Equities analyst James Cordwell suggests investors prepare themselves for a drop similar to the one Apple shares suffered after the announcement of Jobs’s first medical leave. “We’ve been here before at the start of 2009, so it’s probably going to be similar to that,” he told Reuters. “Operationally the company coped very well last time, but there’s a certain Jobs premium in the stock, and that will be the concern.”

And while that’s understandable, that concern is overblown. As I wrote back in January 2009, for investors to sell on news like this is just silly:

“Because if Jobs were to leave Apple–willingly or otherwise–people won’t suddenly stop buying Macs. The iPod won’t suddenly go the way of the Walkman and early adopters won’t suddenly lose interest in the next-gen iPhone. Nor will the Houdini-meets-Edison magic that Jobs has brought to Apple suddenly dissipate.

“Yes, Jobs’s sensibility pervades Apple’s culture and its products, but that culture and those products are not tethered to his health or day-to-day presence at the company. And Apple’s deep executive bench is more than capable of running it–and running it well–in his absence.

“iPhones worldwide will not stop working if something should happen to Steve–although apparently there are quite a few investors who believe this is indeed the case.

“Apple will endure–with or without Steve Jobs. There will be a post-Jobs era, and whether it begins this year or 20 years from now is of little consequence.”

PREVIOUSLY

• Steve Jobs Asked for Privacy–and He Deserves It This Time
• Apple Shares Down Nearly 8 Percent in Frankfurt on News of Jobs’s Medical Leave
• Citing Health, Steve Jobs Steps Away From Apple, Again
• Apple Opposes Proposal on CEO Succession Planning
• Deutsche Bank Joins the Running of the Apple Bulls
• Jobs: “I’m Vertical, Back at Apple and Loving Every Day of It”
• Apple Investors Are Wusses
• When Steve Jobs Said “Stay Hungry. Stay Foolish,” He Did Not Mean This Foolish
• AAPL Sauce
• Apple’s Steve Jobs: “I Have Decided to Take a Medical Leave of Absence”
• The Entire Letter: Steve Jobs Explains His Health Problem: “Hormone Imbalance”–Predicts Recovery by Spring and Will Stay On as CEO
• Ain’t Nobody’s Business If Jobs Is or Isn’t

Oh. That’s right. There are plenty of those already (Rhapsody, Napster, MOG, Rdio, Thumbplay, Spotify, etc.), though none of them have ever really broken through in a mainstream way.

Still, here’s one more: “Music Unlimited” from Sony, which launches in the U.K. and Ireland today, and is supposed to go worldwide next year.

In short, it appears to be like every other subscription service on the market, only much more limited.

That’s because while Sony gives customers access to some six million songs, via cloud-based streaming, it doesn’t allow them to take their music with them, on their phones.

That’s supposed to change eventually, but even when it does, Sony isn’t promising you’ll be able to listen to your tunes on an iPhone. A press release simply says the service “will also become available on a wide range of Sony’s portable devices, as well as on [Google's] Android-based mobile devices.”

And to be clear, it’s not as if Sony is giving this stuff away: It wants the same 10 pounds a month for its ”Premium” plan that Spotify charges its U.K. customers. And again, to beat this into the ground: Spotify lets you listen to whatever you want on your phone–that’s pretty much the whole point of these things.

If you’re still reading, you may want to click through to this AP story, in which Sony tries to argue that this is the kind of thing that will help it compete with Apple again. Personally, I think you’re better off looking at pictures of vintage Walkmans.

Sony’s (SNE) share of the market for digital music players in Japan rose to 47.8 percent during August, surpassing the 44 percent captured by Apple (AAPL). “This is the first time that the Walkman outsold the iPod in monthly sales [since Apple launched the device],” said BCN analyst Eiji Mori.

Sadly for Sony this victory will likely be a short-lived one. With the latest iPod refresh now official, consumers who postponed their purchases in anticipation of new Apple hardware will help the company dethrone Sony once again.

“We have been taking a deep look at developing a tablet for a number of years, not just because of Apple but because it creates some interesting opportunities,” Sony Information Technology Products SVP Mike Abary told Bloomberg this week.

“The iPad has created a new opportunity,” Abary added. “Now we can get a good judgment as to whether the market is truly accepting of it. [We’re] not convinced there is a large enough market to justify bringing out a tablet.”

So, Sony (SNE) is taking a wait-and-see approach to Apple’s (AAPL) iPad.

Odd considering where a similar approach to the iPod left the company.

And it got a present. Kind of. The modern Sony (SNE) Walkman digital music player beat out Apple’s (AAPL) iPod share of the portable music player market in Japan in the last week of August, according to a study by BCN, a Japanese electronics research firm. The Walkman took 43 percent of sales, compared with the iPod’s 42.1 percent, capping 241 weeks where the iPod reigned in Japan.

The study didn’t take into account sales of the iPhone, which researchers viewed primarily as a cellphone. But nostalgic Walkman aficionados might recognize the frenzy over the role of the iPod in popular culture.

Read the rest of this post on the original site

The Japanese company’s share of the portable music player market rose to 43 percent, surpassing Apple’s 42.1 percent and ending the iPod’s 241-week run as Japan’s top portable media player.

A noteworthy victory for the Japanese electronics giant, but one that says more about just how far the once great company has fallen than anything else. That it took Sony (SNE) this long to unseat Apple (AAPL) in its home market is astonishing–all the more so given the vast success of the Walkman and the mindshare it once commanded.

And one could argue that Sony hasn’t actually beaten Apple at all. BCN’s survey didn’t include the iPhone because it views that device as a phone. But obviously, it’s an iPod as well–BCN notes that the handset has clearly cannibalized iPod sales. Had BCN classified the iPhone as the media player that it is, Apple would almost certainly have maintained its lead over Sony in the Japanese market.

The Japanese company’s share of the portable music player market rose to 43 percent, surpassing Apple’s 42.1 percent and ending the iPod’s 241-week run as Japan’s top portable media player.

A noteworthy victory for the Japanese electronics giant, but one that says more about just how far the once great company has fallen than anything else. That it took Sony (SNE) this long to unseat Apple (AAPL) in its home market is astonishing–all the more so given the vast success of the Walkman and the mindshare it once commanded.

And one could argue that Sony hasn’t actually beaten Apple at all. BCN’s survey didn’t include the iPhone because it views that device as a phone. But obviously, it’s an iPod as well–BCN notes that the handset has clearly cannibalized iPod sales. Had BCN classified the iPhone as the media player that it is, Apple would almost certainly have maintained its lead over Sony in the Japanese market.

Hence, Sony’s announcement that it’s making a big bet on…3-D TVs. CEO Howard Stringer is using the IFA Technology Show in Berlin to announce that Sony will make 3-D Bravia sets.

And 3-D Vaio laptops. And 3-D PlayStation3s. And 3-D Blu-ray DVD players.

No plans for a 3-D Walkman, though. (But wait!)

This is a recurring theme for Sony, by the way: Stringer also talked up 3-D in January at the Consumer Electronics Show. I still wonder about the actual demand for this; I sampled some new-fangled 3-D at CES and left underwhelmed. But the stuff I saw–a live broadcast of the college football championship game–was, admittedly, an experiment.

In any case, even if you believe Stringer’s assertion that consumers really love the new 3-D experience, there are some big hurdles before Sony (SNE) or anyone else in home electronics can capitalize on it. For instance:

• A looming format war, the same thing that kept Blu-ray from taking a running start at the DVD market.
• Ginormous prices: Sony hasn’t said how much its 3-D-enabled TV sets will cost, but the ones that rival LG go for something like $5,500.

This morning the struggling handset maker tapped Nordberg, executive vice president of Ericsson, as its new president and CEO. He’ll replace Dick Komiyama, who has apparently decided to retire, though he is smack dab in the middle of implementing the restructuring program that was intended to reinvigorate Sony Ericsson.

“The Sony Ericsson transformation program I began over a year ago is more than half way completed, and I am pleased with what we have achieved so far,” Komiyama said in a statement. “I believe it is the right time for me to begin transferring the leadership of the company to a person who is able to complete the transformation program and lead Sony Ericsson through its next phase of development.”

The right time, indeed. Over the past few years, Sony Ericsson has been overtaken in the high-end handset market by Research in Motion (RIMM), Apple (AAPL) and Samsung and beaten into submission in the low-end market by Nokia (NOK). Among the top five cellphone vendors, Sony Ericsson saw the steepest drop in sales from the first quarter, down 40 percent year-over-year, and continued losses at the joint venture have prompted some to speculate that it could be broken up.

That’s clearly not the case at the moment, though it could be if Nordberg doesn’t manage to speed up that transformation program. Said Nordberg: “Sony Ericsson has taken leadership in the music phones and the camera phones with the Cybershot and the Walkman, but there are some weaknesses in the smartphone segment and we need to restore that.”