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An App That Helps You Install That TV You Just Bought

Lauren Goode in Commerce on December 20, 2011 at 7:50 am PT

Get out the hammer, the screws and the iPad.

Meet Billy, the Bison Mark Zuckerberg Shot and Hung On Sheryl Sandberg’s Wall

Kara Swisher in Social on December 16, 2011 at 12:00 pm PT

What’s worse than getting an unsolicited a poke on Facebook? Getting shot, killed, eaten and having your head mounted on a wall by its famous founder, that’s what!

NYC's New Digital Chief Goes Private on Facebook

Michael Howard Saul, Reporter, The Wall Street Journal in News on January 26, 2011 at 12:00 am PT

Rachel Sterne, New York City’s first chief digital officer, was hired to improve the city’s online communications. But one day after the Bloomberg administration announced her appointment, the 27-year-old digital guru increased the privacy restrictions on her Facebook page–allowing her fellow New Yorkers less access to her online persona.

Exclusive (Sort Of!): Former Palm Product Marketing Exec Mitic to Facebook

Kara Swisher in News on August 22, 2010 at 2:52 pm PT

You’d think someone–like BoomTown!–would have noticed the big I’m-going-to-Facebook post former Palm exec Katie Mitic put on her Wall on the social networking site more than three weeks ago. But–there it was on July 27 from the well-liked Silicon Valley Internet exec: “Jazzed to be joining the very talented and fun team at Facebook in August.” Facebook confirmed the move, noting she’ll be a top exec in platform marketing.

Liveblogging the Geo-Location Announcement: Oh, the Facebook "Places" You'll Go

Kara Swisher in News on August 18, 2010 at 4:28 pm PT

BoomTown motored on down the lovely Highway 280 in Silicon Valley to Facebook to hear execs talk about a new geo-location feature the powerful social networking site is rolling out. The new name of the service, which will be deeply integrated into its current update system, as I reported earlier, will be “Places.” There will be no games, no mayors and no special discounts either in Facebook Places–just plain and simple checking in and, presumably, taking names.

Another Teaser Trailer for The Facebook Movie: 100 Percent More Poking of Zuckerberg!

Kara Swisher in News on July 8, 2010 at 4:08 pm PT

Here’s another teaser trailer for “The Social Network,” which makes it clear that the movie is going to be a warts-and-all-and-then-more warts portrait of the beginnings of Facebook. Most maligned: Co-founder and CEO Mark Zuckerberg, who seems to be portrayed as a social networking sociopath.

What if Facebook Ever Got Serious About Becoming a News Aggregation Vampire? Well, It Would Be a Sparkly One!

Kara Swisher in News on February 4, 2010 at 8:11 am PT

Here are two quotes that got me thinking about what would happen if Facebook–whose user base is inexorably marching toward 400 million–ever got serious about the news aggregation business. While it is not doing that now in any organized fashion, it will be increasingly obvious that consumers are inevitably moving away from the only-search paradigm to that of discovery through social and other jacked-up affiliation networks.

Project Alesia: News Corp.'s Roman Battle Cry–Does That Cast Googlers as the Gauls? (Plus Video!)

Kara Swisher in News on December 23, 2009 at 11:23 am PT

While Internet companies such as Google use baked goods as names for their key strategic initiatives–recent ones related to its Android mobile operating system were called Donut and Eclair, for example–aggressive media giant News Corp. is definitely not going for sweetness in its unusual selection of a code name for its high-profile digital content effort. That would be Project Alesia, a moniker that comes from a vicious siege in ancient times widely considered to be one of the more decisive battles in history. And that is apparently what top News Corp. execs think is the best way to describe their plans for stopping the decimation of premium content in the digital age and transforming their business to take advantage of new means of distribution.

Shopping Comes to Your Facebook Stream

Geoffrey A. Fowler, Reporter, The Wall Street Journal in News on December 21, 2009 at 10:20 am PT

On Monday, The Limited begins selling one of its most popular items someplace new: Facebook streams. People who have signed up to be Facebook “fans” of the women’s apparel retailer will receive a status update in their news feeds offering them a special 30 percent discount offer on its infinity scarf.

Exclusive: MSN Inks New Deal With Wonderwall Creator BermanBraun for Online Lifestyle Site

Kara Swisher in News on December 8, 2009 at 3:00 am PT

MSN will announce a new deal with BermanBraun–the Hollywood production company run by former Yahoo media chief and well-known television exec Lloyd Braun and his business partner Gail Berman–to create, design and run an online lifestyle site aimed at fashion, decor, relationships and beauty. The new site, which is still unnamed, will launch in the first half of next year. As part of the deal with the Microsoft portal, magazine giant Hachette Filipacchi Media U.S.–publisher of Elle, Woman’s Day and Elle Decor–will provide content and editorial expertise.