A new app feature from Aurasma is aimed at taking the pain out of product assembly, by tapping into augmented reality and creating a visual guide for mounting a television — maybe that brand-new one you just bought — on the wall.

Despite being a slow year for TV sales, manufacturers got a boost over Black Friday weekend, and a recent report says one in five U.S. broadband-enabled households plans to buy a flat-screen before the end of the year. Not surprisingly, around 28% of consumers find the process of installing their TVs to be frustrating, according to Kelton Research.

Could a visual how-to help?

In order to access the step-by-step guide, consumers first have to to download the Aurasma app, then aim a smartphone or tablet at an Aurasma-created installation guide. The augmented reality technology, which gives interactive context through a phone or tablet by using GPS, video and other sensory data, prompts a sequential “how to” guide for installing a flat-screen display on the wall. (You can see how it works in the video here.)

An AR app is a nifty idea for those holiday gadget purchases, but right now, Aurasma only has “auras” for how to mount a flat-screen on the wall and how to install an HP router; the company sees more product-assembly instructions in its future. The Aurasma app is free and works on iPhone, iPad 2 and Android devices. It is also available as a free SDK for app developers who want to build on the AR technology.

Augmented reality isn’t new: The first AR project is believed to have been developed at MIT’s Lincoln Laboratory back in the 1960’s, though it was years later before it was called “augmented reality.” It is commonly used in sporting events — to project ads or other graphics on the field during a football game broadcast, for example — and has been increasingly making its way into gaming as well.

In recent years, marketers have begun targeting augmented reality campaigns at smartphone users, who can use an app or AR-friendly browser on their devices. Users simply point their smartphone camera at a poster or product and receive a digital layer of information, which could include an ad, price point, instructional video or a where-to-buy option.

Aurasma, an augmented reality platform created by HP-acquired Autonomy and based in San Francisco, launched in June 2011 and has since reached two million downloads. The company says it is currently working with around a thousand brands worldwide to power interactive campaigns, including Panasonic, BMW, Universal Music, Paramount Pictures and Virgin Atlantic.

Remember when Fortune magazine wrote in September that Facebook co-founder and CEO Mark Zuckerberg had reportedly bagged a bison as part of a “personal challenge” to eat only what he had killed?

Well, proof of that is hard to miss, now that the ginormous mounted head of said dead bison has been hung on the wall of a Facebook conference room used by the social networking site’s COO Sheryl Sandberg.

Zuckerberg placed it there recently as a prank, to surprise his top exec with the installation of the very hairy bison when she was away from Facebook’s Silicon Valley HQ.

And surprised she was when she got back and was faced with the creature, which pretty much takes up the whole room, as you can see above and below.

(And, let me just say on a personal level, like a digital version of the “Murder She Wrote” lady, solving the mystery of this geek-on-bison killing is a whole lot more satisfying than getting a pile of internal Yahoo memos.)

The bison has now been nicknamed Billy and also sports a Facebook-branded baseball cap and occasional hoodie — natch! (My suggestion if you want to use a dead beast metaphor most effectively here would be to clad it all in Google swag.)

While he never confirmed it, Zuckerberg had teased the crowd about the possibility of his hunting prowess at the f8 developers conference this fall in his keynote speech, displaying his Facebook page that had a picture of what he had tagged “Bison Burgers.”

In fact, it’s been quite a lot of bison for the famous entrepreneur since he felled the majestic beast. According to Wikipedia, bison usually weigh 700 to 2,200 pounds, but can be as much as 3,800 pounds. That’s a lot of burgers!

To get them, Zuckerberg learned the most humane approach and then shot the beast in California, after obtaining a hunting license and, presumably, a very big gun.

Clearly, he was serious when he told Fortune in May that “the only meat I’m eating is from animals I’ve killed myself.” Among the early victims, which grew in size, were a lobster, a chicken, a pig and a goat.

At this time, the Winklevii are still roaming the plains — and it would be illegal and just plain mean on Zuckerberg’s part to frag them any more than he already has.

So, he went for the bison, the next biggest beast in his cross-hairs.

Its head will be moved to Facebook’s new headquarters today along with the rest of the company, who will now work in spacious new digs.

Which, I am told, could easily fit a herd of elephants — but let’s not go there.

As of Monday, The Wall Street Journal–like the public at large–had access to Sterne’s Facebook “wall,” a place where people can post messages for Sterne and others to see. The city’s new digital commander-in-chief posted news of her new job in the space, prompting a flurry of responses from other Facebook users.

Read the rest of this post on the original site

You’d think someone–like BoomTown!–would have noticed the big I’m-going-to-Facebook post former Palm exec Katie Mitic (pictured here) put on her Wall on the social networking site more than three weeks ago.

But–there it was on July 27 from the well-liked Silicon Valley Internet exec: “Jazzed to be joining the very talented and fun team at Facebook in August.” It was followed by dozens of likes and comments.

So much so that on August 2, Mitic–who also worked at Yahoo (YHOO), as an executive-in-residence at Elevation Partners and at many start-ups–followed up: “Overwhelmed by all the good wishes–thanks everyone!!! Now you’ve got me even more excited ;)”

While Mitic’s LinkedIn profile still listed her job at Palm, Facebook confirmed the move, noting she’ll be a top exec in platform marketing.

BoomTown motored on down the lovely Highway 280 in Silicon Valley to Facebook to hear execs talk about a new geo-location feature the powerful social networking site is rolling out today.

And, the new name of the service, which will be deeply integrated into its current update system, as I reported earlier, will be “Places.”

The service seems to be basic and useful–it is reviewed here by Walt Mossberg–allowing people to post their location on the Wall of their Facebook profile, much as you might a photo or video.

There will be no games, no mayors and no special discounts either in Facebook Places–just plain and simple checking in and, presumably, taking names.

Privacy is a big focus of the launch of Places, which will allow users to decline to be placed by others.

The $100 million question is how much Facebook will allow the integration of other competing services including Foursquare.

A lot, it seems, as sources said Foursquare Founder and CEO Dennis Crowley was invited to appear for the announcements, perhaps to minimize the idea that this is a Foursquare-killer.

It’s not. Today.

4:30 pm PT: Of course, I and a badillion other reporters arrived on time, to 1050 Page Mill Road in Palo Alto, Calif. in a mass of media force that would probably better be deployed on more weighty topics than the particulars of checking in from some hip dive bar in the Mission neighborhood of San Francisco.

After some waiting, we were finally bussed–or perhaps the better word is geo-located–to the actual HQ of Facebook nearby, and shepherded (just like sheep that we are!) into its cafeteria.

Except it had been duded up like a tiki lounge with palm trees and a driftwood stage. I felt as though I was suddenly on an episode of “Gilligan’s Island.” Cue Ginger for her big song number with the coconut bra!

Hey, Skipper…

5:18 pm: That skipper would be CEO Mark Zuckerberg, who was–as usual–dressed in jeans and a t-shirt and was endearingly awkward as always. It’s kind of touching that Zuckerberg still tries to have the just-us-guys posture, despite all the fame and fortune.

He quickly announced Facebook Places, across the U.S. tomorrow, on an Apple (AAPL) iPhone app and a mobile Web site.

He talked about deciding to finally launch Places after a dinner out with his girlfriend, when, deploying a test version, they realized another Facebook exec, Chris Cox and his fiance were nearby at another restaurant.

It was an earth-shaking moment, implied Zuckerberg.

Ahem, knock, knock…that’s Foursquare! Have you heard of it?

Yes, Facebook has been ogling the hot New York location start-up for a year, which is precisely why we are all here.

5:28 pm: Michael Sharon, the product manager of Places gave us a little run-through of the service, which was about what you would expect.

Foursquare except cleaner. Booyah except no games. Gowalla except, well, not Gowalla.

What’s important is that it is very integrated into Facebook’s current features, such as the Wall and status updates. Which is the right thing to do since Facebook has no business being all trendy.

The plains are covered with the bodies of pioneers, as they say, so what Facebook Places is, essentially, is a fast follow.

Sharon moved onto privacy, the big gorilla in the room. You have to opt-in and agree and click here and default to off and you can only tag your friends and you can also block them too.

Also, per Woody Allen’s “Bananas,” all Facebook citizens will be required to change their underwear every half-hour. Underwear will be worn on the outside, so we can check.

Next, lots of info about APIs, so partners can also be part of Facebook’s geo-locating universe.

Up trotted Gowalla’s CTO and Co-founder Scott Raymond, who showed off Gowalla and Facebook integration.

Then a Foursquare exec–not Crowley, who has apparently checked in at a Chipolte in New York at the time of the places launch–loped up to say how great it all is. Just great! Really! Frankly, what else would the Foursquares say at this point.

Next: Yelp dude. Great! Just great! Integration! Check-in and pull your Facebook friends into the Yelp app.

Of course, it would not be a set without Booyah’s Keith Lee. Loves it! Fun! Just great!

This felt like a slow-moving version of invasion of the geo-location snatchers, a parade of glassy-eyed hostages, some scurvy mates walking the platform plank. Aaaaarrrr.

5:50 pm: Finally, Facebook’s product head Chris Cox, who is perhaps one of the more fetching geeks out there, bounded onstage to be all fetching and smart.

He talked about places like home, work and, um, bars. Well, actually, community locations, quoting Ray Oldenburg.

I was honestly not really listening to him at all, because I was riveted on his new haircut, which is just like the buzzed one Vince got on “Entourage” this season.

Errant thought: Those guys on “Entourage” would never check in from a bar! They are totally busy getting their groove on with the ladies–even Johnny Drama–and chillaxing with the doobies and tequila!

When I checked in again mentally, Cox was still chattering away about some glowing phone that tells you everything that happened in that bar forever and ever, since everyone was checking in and memorializing the place over time.

Good god, isn’t it enough that Facebook has all those drunkey-drunk photos from college students nationwide.

No! It wants it all! Yay, all our our drunkey-drunk moments will now be preserved in check-ins for all eternity!

Honey, remember when I ended up in the gutter here? Fun times for our grandkids to unearth one day!

5:58 pm: The Skipper Zuckerberg was back to moderate the Q&A.

Privacy questions about making private places public. If a lot of people are there, it becomes public.

Next: What up with monetization with deals? Zuckerberg notes that Places is at its starting point and “certainly you can imagine these things in the future.”

There was a question about how Places started. Well, IMHO, the moment when Facebook saw Foursquare’s innovation and freaked out.

A very goofy question about what happens when drunkey-drunk places shut down and all those memories are gone, which made me wonder if the reporter asking was drunkey-drunk.

“That’s not a problem we can solve,” said Cox.

Good answer.

Now, the Skipper wants to show us a Facebook custom, which made me suddenly nervous. Sacrifice of the media? No, just some switch-pulling thing.

There was apparently also another tradition–for a six-year-old company, that is–of hitting some gong.

Aha, it’s “The Gong Show.”

Geo-locate that.

Here’s another teaser trailer for “The Social Network,” which makes it clear that the movie is going to be a warts-and-all-and-then-more warts portrait of the beginnings of Facebook.

Most maligned: Co-founder and CEO Mark Zuckerberg, who seems to be portrayed as a social networking sociopath.

Unlike the first–which uses single words such as “punk” and “genius,” foreboding music and some dialogue about the Web that sounds downright scary–this one uses a series of typed Wall messages on Facebook among its founders, including Zuckerberg, Dustin Moskovitz and Eduardo Saverin.

Also making a special guest appearance: The Winklevoss brothers, who have claimed Zuckerberg stole the idea for Facebook (and whom BoomTown has affectionately dubbed The Winklevii!)

It’s all very intense, as you will see, especially the last line, uttered like there is some sort of sharp weapon involved: “You better lawyer up, since I’m coming back for everything!!!”

Rut-roh!

The marketing of this film about the Silicon Valley phenom should be pretty interesting to watch. Yesterday, I reported that Sony (SNE) studio unit Columbia Pictures will not be using Facebook to advertise “The Social Network,” due to issues around its advertising parameters.

But there are fan pages for the movie on Facebook, so apparently all is fair in, well, war and war.

Adding more fuel to the fire, it was just announced today the movie will open the New York Film Festival on September 24th (Elliot, will you attend with me?)

So, until the movie is out, here’s the new video of the trailer, with the first below it:

Here are two quotes that got me thinking about what would happen if Facebook–whose user base is inexorably marching toward 400 million–ever got serious about the news aggregation business.

First, perpetual apple-cart-upsetter Mark Cuban raised everyone’s hackles this week by taking aim at online sites that aggregate news from other sources, especially Google (GOOG).

Among other colorful things Cuban said during a keynote speech:

“Google is a vampire, and you run scared. There is no reason to be indexed in Google….You haven’t gotten anything back except that you’ve turned into zombies….You’ve got to realize they’re vampires and you can’t be the dumb blonde showing your neck.”

Then, yesterday, in a fourth-quarter earnings call, AOL (AOL) CEO Tim Armstrong, answering a question about the renewal status of its search deal with Google, talked about how other outlets, especially Facebook, are now more important than ever to getting traffic for his company’s content.

“Our strategy on distribution is not relying on search,” said Armstrong. “Fragmentation is our friend.”

It was a curious way of putting it, but the message was clear and correct–it will be increasingly obvious that consumers are inevitably moving away from the only-search paradigm to that of discovery through social and other jacked-up affiliation networks.

Of course, this puts a site like Facebook in the catbird seat, given that vast seas of rich data flow through it all the time.

In fact, Facebook is already one of the bigger sources of traffic to media sites, behind just Google, Microsoft (MSFT) and Yahoo (YHOO).

That’s because, at any given moment, Facebook users are trading bazillions of links to articles, blogs, videos, photo images and more, pointing the way to their friends in a giant did-you-see-this mosh pit.

While this is dispersed widely all over the social networking service–on the Wall, on fan pages, in email, in comments–one has to wonder what would happen if Facebook ever decides to start corralling the information with some kind of aggregation method.

Could it pick the most linked and emailed stories of the day? Could it select the most popular photos? Could it tell you accurately what its little slice of humanity was buzzing about on a minute-by-minute basis?

Of course it could, but as more of a new sparkly “Twilight” vampire than the scary old-time one Cuban described.

Not that it will. I once queried Facebook COO Sheryl Sandberg about the idea that Facebook could make some sort of newfangled competitor to the still-powerful Yahoo News.

No, she replied pretty flatly, noting that the whole service was already about people sharing all kinds of news and information with their friends.

But, it is clear to me, that–much as Google moved into the automated new business–Facebook could do the same anytime it wants to and create what would probably be one of the top aggregation sites for any topic on the Web.

The Silicon Valley phenom certainly could not be as easily de-indexed as Google by worried media companies, because the skeins of information are so enmeshed that separating them is impossible. And why would you?

In his speech, Cuban urged traditional media creators to stop the aggregation madness.

“Show some balls,” he said. “If you turn your neck to a vampire, they are [going to] bite. But at some point the vampires run out of people’s blood to suck.”

In a deeply socially connected world though, it’s a very different story. And in that world, vampires really do live forever.

Please see this disclosure related to me and Google.

While Internet companies such as Google use baked goods as names for their key strategic initiatives–recent ones related to its Android mobile operating system were called Donut and Eclair, for example–aggressive media giant News Corp. is definitely not going for sweetness in its unusual selection of a code name for its high-profile digital content effort.

That would be Project Alesia, a moniker that comes from a vicious siege from ancient times widely considered to be one of the more decisive battles in history.

And that is apparently what top News Corp. (NWS) execs think is the best way to describe their plans for stopping the decimation of premium content in the digital age and transforming their business to take advantage of new means of distribution, according to numerous sources BoomTown spoke to this week about the unusual name.

“It takes a lot of determination to succeed in what is one of the biggest challenges newspaper and all media has ever faced,” explained one source. “So, the real path to success will require ingenuity and staying on course over time…which was critical to that military victory.”

Interestingly, said several sources, the Project Alesia name was picked by James Murdoch, chairman and CEO of Europe and Asia for News Corp.

Widely considered the heir apparent to his father, News Corp. Chairman and CEO Rupert Murdoch, James Murdoch is apparently a dedicated reader and student of Roman history.

But it has actually been the elder Murdoch who has been cast as the obvious general so far, conducting a recent series of public verbal attacks on Internet targets, especially Google (GOOG).

He has accused the search giant of “stealing” content, for example, while other News Corp. execs have echoed his gibes in various high-profile forums.

But James Murdoch has been a key player behind the scenes in the digital strategy, several sources said, an effort that also includes News Corp. Chief Digital Officer Jon Miller and Dow Jones CEO Les Hinton.

(Full disclosure: News Corp. unit Dow Jones owns this site.)

Of this top group, it is James Murdoch–who has slowly been emerging as a more high-profile player, especially internationally–who found inspiration in the past.

To understand why, you’ll first need a short and truncated history lesson, which I culled from a variety of sources online and off:

Taking place in September 52 BC in what is now France, the Siege of Alesia (also referred to as the Battle of Alesia) pitted Rome’s famed leader, Julius Caesar, against the Gallic tribes under the unified command of Vercingétorix of Averni.

More important–besides being cited as one of the best uses of siege warfare and “circumvallation” (see more about this below)–the battle of Alesia is considered a turning point in the bitter wars conducted by the Roman Republic to tame the Gauls, who had finally united as a single force in opposition to the Roman invasion.

The hard-fought win–in a battle where the Roman army was outnumbered five-to-one, outside a hilltop fort in Alesia–is often credited with reinvigorating Rome’s power over Gaul. After the loss, Gaul became a province of the Roman empire and was pretty much subdued for the next 500 years.

Alesia is often cited as one of Caesar’s greatest military victories and the fallout from it later led to his ascension to ultimate power in Rome (which was soon followed by his infamous assassination).

That’s not the ultimate end News Corp. is envisioning, of course, sticking with Alesia’s main themes of “perseverance” and innovation, said several people with knowledge of the digital content efforts.

And, no surprise, in the digital battles between traditional media and interlopers from the Web, guess who has been cast as noble Caesar and who plays the role of marauding heathens?

You know, the ones who even cast their women and children out of the fort into the middle of the siege when food started to run out? That would apparently be the Googlers of Silicon Valley, although if it were them, the food would be organic!

Not all comparisons are the same, said a source. For example, consider circumvallation, which is essentially the building of a series of encircling fortified walls around the enemy. Contravallation is also also part of the strategy, to protect from attacks by enemy reinforcements attacking from the outside.

One could easily imagine that this means creating pay walls around premium content or de-indexing it from search sites like Google, both of which News Corp. has publicly talked about doing.

Not so!

“Traditional media companies are interested in investing in innovation too, so the idea of just putting up walls around content is a red herring,” said the source. “The idea is to find new ways of distributing media that also makes money, because why should journalism in [digital] ones and zeros be any different?”

Of course, with new stats showing sites like Google News and Yahoo (YHOO) News as the place consumers are going to get more and more of their news, that is a big issue in a longer fight, which will grind on for a very long time and well before any side can ever declare victory.

And here is a clip from a 2001 movie, “Vercingétorix,” about the Siege of Alesia, not made by News Corp.’s 20th Century Fox Hollywood studio, starring that actor dude from “Highlander” (aka my fave movie of all time). It does not end well for Google, oops, the Gauls:

[The 1899 painting at the top is by Lionel-Noël Royer.]

People who have signed up to be Facebook “fans” of the women’s apparel retailer will receive a status update in their news feeds offering them a special 30 percent discount offer on its infinity scarf. Then, if they want, Facebook fans can buy the product right from that feed page, sometimes known as the wall–all the way through entering their credit card details and shipping address.

The sales messages will only appear in the feeds of people who have already signed up to be fans of the brand, or who have friends that decide to share the offer with them.

It’s one of the most direct attempts yet to make Facebook a platform for sales, not just advertising and marketing.

Read the rest of this post on the original site

MSN will announce a new deal with BermanBraun–the Hollywood production company run by former Yahoo media chief and well-known television exec Lloyd Braun (pictured here) and his business partner Gail Berman–to create, design and run an online lifestyle site aimed at fashion, decor, relationships and beauty.

The new site, still unnamed, will launch in the first half of next year.

As part of the deal with MSN, magazine giant Hachette Filipacchi Media U.S.–publisher of Elle, Woman’s Day and Elle Decor–will provide content and editorial expertise.

BermanBraun Interactive and the Microsoft (MSFT) portal already jointly operate the Wonderwall celebrity news site, which was launched earlier this year.

Wonderwall, which is largely run by BermanBraun, has become one of MSN’s more vibrant and successful properties.

Launched last February, the site now reaches 9.5 million monthly unique users on average, racks up more than 225 million page views a month in the U.S., and holds the top rank in engagement–measured by page views and minutes per visit–among celeb sites.

Using an unusual horizontal design with a scrolling “wall,” a plethora of pictures and a deeply visual sensibility, it aggregates content from a variety of partners, but also use a small staff of editors to differentiate it and give it “voice.”

After seeing Wonderwall for the first time, I wrote that “I was struck by the site’s arresting visual design, particularly the easily interactive wall, which has what I can only call an ‘iPhone’ feel combined with a flipping-through-a-magazine tone.”

But, in an interview yesterday, Braun said the new site will be totally different in its design and sensibility.

“We could not be more thrilled about how Wonderwall has gone,” he said. “[But] the design of this [new] site will be very ambitious and there is no similarity….It will be a different type of experience.”

MSN U.S. head Scott Moore said that Microsoft is eager to take “the [BermanBraun] partnership a step further.”

Noting that MSN had been more successful with outside partners creating content, Moore said that the portal has the kind of traffic to allow that original material to thrive.

“This model has worked well for Microsoft over the years,” he said, further noting that “diversity” was a key element in spurring innovation in MSN’s programming.

Said Todd Anderman, SVP for Digital Media at HFM, which already has Web sites for its well-known magazines: “When we look at the market, we see an opportunity to create a new brand.”

While MSN is selling the ads, as with Wonderwall, BermanBraun and HFM will also be part of the effort.

Moore would not discuss financial considerations of the deal, which was first cooked up six months ago, only noting that “everyone has skin in the game.”

But Braun said he was certain of success if the group sticks to making online content special. The site will use content that is original, from HFM and also from other partners.

“If we frame content in a certain way, people are going to click and be engaged,” he said. “It’s a terrific creative challenge.”

What’s perhaps most interesting here is the hard push for a unique editorial product, in contrast to the more aggregated approach of Yahoo (YHOO) and the new thrust by AOL–which will spin off from Time Warner (TWX) next week–aimed at creating content guided by search queries and consumer intent.

In any case, there are lots of roads in the competitive online content space.

Here’s an video interview I did with Braun right before Wonderwall was launched, as well as the press release for the new venture below it:

MSN, BermanBraun, and Hachette Filipacchi Media U.S. Partner to Launch New Online Lifestyle Experience

REDMOND, Wash., LOS ANGELES and NEW YORK–Dec. 8, 2009–MSN, BermanBraun Interactive and Hachette Filipacchi Media U.S. (HFM U.S.), publisher of ELLE, Woman’s Day and ELLE DECOR brands, have partnered to launch a new online lifestyle experience focused on style, beauty, relationships and home décor. The new site, which will launch in the first half of next year, will present a wide range of accessible content in an aspirational and innovative visual package. The design, programming and operations of the new digital brand will be spearheaded by BermanBraun and HFM U.S. MSN will lead the advertising sales efforts along with HFM U.S. on selected accounts.

BermanBraun and MSN, earlier this year, created and launched Wonderwall.com, which has become one of the top celebrity online news destinations reaching an average of 9.5 million unique users and 225 million page views a month in the U.S. since launch. Wonderwall.com has proved to be popular with advertisers and has achieved substantial success, compelling MSN and BermanBraun to extend their relationship and bring in HFM U.S., which has deep experience in establishing women’s brands on multiple platforms. The new lifestyle site, similar to Wonderwall.com, will be distributed through MSN and promoted on HFM U.S. Web sites and magazine properties. MSN will lead the advertising sales effort along with HFM U.S.

The lifestyle online category currently reaches an average of 100 million people every month, which is more than half of the online audience in the U.S. MSN Lifestyle is highly successful, averaging 7.3 million monthly unique users and 86 million monthly page views over the past 10 months. The new site will be designed to appeal to the highly valuable adult female audience, ages 25–49, building upon the existing MSN audience. This category of users is increasingly spending more time online and looking to the Internet for information on a range of topics. Adult females online are valuable to advertisers, as they tend to be affluent, educated and married with children, and drive many purchasing decisions for their families.

“Lifestyle is one of our top priorities because of its growing popularity and strong appeal to the adult female audience and advertisers that wish to reach them. We see a great opportunity to expand on our current lifestyle offering by delivering a new experience that is unique to the broader lifestyle category,” said Scott Moore, U.S. executive producer, MSN. “We’re excited to build on our proven model with BermanBraun, adding the category branding expertise and panache of HFM U.S. to deliver a compelling new lifestyle experience on MSN.”

“HFM U.S.’s vision is to build strong leading brands,” said Alain Lemarchand, president and CEO, Hachette Filipacchi Media U.S. “We believe that the strengths within our relationship are complementary, and together we can create an online destination that will be a unique and compelling experience for women.”

“We are thrilled to be in business with a world-class partner such as Hachette,” said principals Gail Berman and Lloyd Braun. “We look forward to building on our relationship with MSN and creating an innovative and unique lifestyle experience.”

]]> http://allthingsd.com/20091208/exclusive-msn-inks-another-deal-with-wonderwall-creator-bermanbraun-for-online-lifestyle-site/feed/ 1 http://allthingsd.com/20090412/cooliris-nabs-155-million-in-funding-as-it-upgrades-its-3d-wall/ http://allthingsd.com/20090412/cooliris-nabs-155-million-in-funding-as-it-upgrades-its-3d-wall/#comments Mon, 13 Apr 2009 04:01:58 +0000 Kara Swisher http://kara.allthingsd.com/?p=11876

Internet navigation browser plug-in maker Cooliris, which lets users “see” media on the Web in a more visual manner, has gotten $15.5 million in additional funding from its investors.

The new round includes Kleiner Perkins, Cooliris’s initial investor, as well as DAG Ventures, the Westly Group and T-Mobile’s T-Ventures.

Cooliris had already received $3 million two years ago from Kleiner.

The Palo Alto, Calif.-based start-up is also releasing the latest upgrade to its 3-D “wall” software out of beta, which adds more online content from around the Web, including from social-networking sites like Facebook and from a user’s own hard drive.

The trend toward making the Web browser look like a television screen and navigating information more visually is increasing all over the Internet, from video services like Boxee to visually-oriented search services like Searchme.

“We’re trying to allow users to discover, navigate and consume more of the Web in the same amount of time, using visual means, than people do now through text links,” said Austin Shoemaker, Cooliris co-founder and CTO in an interview last week with BoomTown.

Launched last year with a plug-in called PicLens, Cooliris said that its software had been downloaded 10 million times and that it has three million active daily users. It also has a popular iPhone version of its software.

Here are two more Cooliris screenshots like the one above (click on any of them to make them larger):

]]> http://allthingsd.com/20090412/cooliris-nabs-155-million-in-funding-as-it-upgrades-its-3d-wall/feed/ 0 http://allthingsd.com/20090408/wsj-promises-new-pay-sites-some-day/ http://allthingsd.com/20090408/wsj-promises-new-pay-sites-some-day/#comments Wed, 08 Apr 2009 16:52:42 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=6086 My colleagues over at The Wall Street Journal have been able to convince more than a million people to pay for full access to the paper’s Web site. Can it find even more people who are willing to pay for even more online stuff?

Yes, says WSJ.com Executive Editor Alan Murray, who alluded to his plans in an interview with Harvard’s Nieman Journalism Lab. Murray doesn’t go into any level of detail about what he has up his sleeve except to say that he’s thinking about niche products that might focus on energy, or a “news service for chief financial officers.”

In other words, trade newsletters, which have proven to be a very resilient business for the likes of McGraw-Hill (MHP).

The video of the interview is embedded below, and you can see a full transcript here. But here’s the relevant text:

Murray: We’re working on a premium initiative to launch a series of, as you say, niche or narrower information services that we can sell at a premium to smaller groups of subscribers on subjects that they care most about.

Question: What sort of subjects?

Murray: Oh, I mean, there are potentially thousands of them. Energy might be an example. Obviously a lot of our readers are deeply interested in financial subjects. Perhaps some sort of a news service for chief financial officers. There are a lot of ideas that are on the table. We’ve started prioritizing them–got a few that will probably come out first. But I’m not going to break that news on your video.

I’d complain about the Nieman crew not following up on this (and burying the lede, too–what are they teaching over there at Harvard?), but the fact is that Murray has been talking about this stuff internally for a while. So has his boss, WSJ Managing Editor Robert Thomson, so I’m not sure whether this qualifies as new news.

But it is worth noting that News Corp. CEO Rupert Murdoch, who was just forced to take a huge write-down on the Journal, has sounded increasingly disenchanted with advertising-based businesses, period. You may recall that when Murdoch acquired the paper in 2007, he was geared to take down the pay wall surrounding the Web site altogether, as the New York Times (NYT) had done with its flagship site. Now it looks like News Corp. (NWS) is willing to put up even more walls.

Also, while I’m at it, the disclosure: The site you’re reading right now is owned by Dow Jones, which owns The Wall Street Journal. But as far as I know, we’ve got no plans to charge for it. Enjoy, gratis!

Alan Murray of The Wall Street Journal on charging for content from Nieman Journalism Lab on Vimeo.

]]> http://allthingsd.com/20090408/wsj-promises-new-pay-sites-some-day/feed/ 0 http://allthingsd.com/20090323/when-overhyped-silicon-valley-start-ups-collide-a-picture-is-worth-1000-words/ http://allthingsd.com/20090323/when-overhyped-silicon-valley-start-ups-collide-a-picture-is-worth-1000-words/#comments Mon, 23 Mar 2009 07:28:31 +0000 Kara Swisher http://kara.allthingsd.com/?p=11138 Here is a great chart, posted on Flickr by Facebook third-party app maker Narendra Rocherolle, that shows the rising popularity of the search word “Twitter” on the social-networking site’s Lexicon.

Facebook’s Lexicon counts “occurrences of words and phrases” on its Walls over time.

Facebook, which had tried to buy Twitter late last year, has recently done a redesign that some critics are saying is too much of a panicked reaction to the hype around the microblogging service, although Twitter’s audience is just a tiny sliver of Facebook’s.

Still, Twitter’s becoming the digital trend of the moment, especially in the what’s-hot-today media, has to have last year’s golden child, Facebook founder and CEO Mark Zuckerberg, more than a just little irked.

Here’s the chart (click on it to make it larger):

]]> http://allthingsd.com/20090323/when-overhyped-silicon-valley-start-ups-collide-a-picture-is-worth-1000-words/feed/ 0