3 posts and columns on Warren East

Seven Questions for ARM CEO Warren East

in News on February 13 at 6:26 am PT

In an interview, the British chip design firm’s CEO talks about its unique business model, and some of the more unusual places its chips are showing up.
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ARM's Eagle Chip Will Spread Wings, in a While

in News on September 10, 2010 at 10:55 am PT

When ARM Holdings executives announced a new chip called Eagle, they couldn’t exactly say it has landed. But they weren’t shy about suggesting that the fledgling design could help the British company eventually fly into some new markets. Unlike rivals such as Intel, ARM doesn’t turn its creations into products. Rather it licenses the equivalent of technology recipes to manufacturers, which add their own ingredients and cook up chips for a wide array of applications.