IBM: In Search of…New Revenue

“We will not simply ride out the storm. Rather, we will take a long-term view, and go on offense.” That was the promise IBM CEO Sam Palmisano made in his annual letter to shareholders this week detailing Big Blue’s plans to forge new markets in infrastructure services. Here we are just a few days later and the company has already set about fulfilling it. IBM announced a new water-management services effort today, one that will see it bringing its information technology acumen to bear on the systems used to monitor reservoirs, water pipes and the like.
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