2 posts and columns on web tracking

Voices

Web Analysts Push For Privacy Standards

in News on September 29, 2010 at 10:39 am PT

As Web tracking faces growing regulatory and public scrutiny, people who analyze online data for a living are confronting questions about their industry. The Wall Street Journal’s What They Know series has documented the cutting-edge uses of the tracking technology used to create profiles of consumers’ habits. The 50 most popular U.S. websites installed 64 tracking files on average, the Journal study found.