When Page Views Are Not Unique

Readers may click through your slideshow, but they’ll hate you a liiitttle bit more than they did when they got to the site. And I bet they’ll feel the same way about whatever advertiser was unlucky enough to get stuck on the page with some stupid thing that a reporter did with a little bit of hate in his heart and fingertips.

– The Atlantic magazine reporter Alexis Madrigal, in a story called “The Pernicious Myth That Slideshows Drive ‘Traffic’”

Rethinking Gawker’s Redesign

For obsessive Gawker watchers and redesign doom-mongers: the 35.6m uniques in Jan 2012 is record and 55% up from last April’s nadir.

Nick Denton, via Twitter, almost a year after Gawker’s controversial redesign

Voices

Content Deluge Swamps Yahoo

Ousted Yahoo Inc. Chief Executive Carol Bartz faced a plight all too familiar to many of her peers: Making money off digital content isn’t easy and it’s getting harder.

Obama: I Want YOU to Crash John Boehner’s Web Server

Last night the president of the United States asked Americans to contact their representatives in Congress about the stalemate in Washington over the debt ceiling. Oh boy, did they ever respond.
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iPad Generates One Percent of World’s Web Traffic

Apple’s iPad passes the one percent milestone in worldwide browsing.
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IOS Devices Generate 2 Percent of Global Web Traffic

A small, but noteworthy, milestone for iOS. According to the latest worldwide browser market-share survey by Net Applications, Apple’s mobile operating system now accounts for more than 2.06 percent of all Web browsing traffic.

News Byte

China Telecom Denies U.S. Government Report That It Hijacked Web Traffic

China Telecom issued a statement today denying that it hijacked Internet traffic, in response to a report issued yesterday by the U.S.-China Economic and Security Review Commission, which claims that on April 8, 15 percent of global Web traffic was diverted through Chinese Web servers. The rerouted data reportedly included traffic from U.S. government and military sites, as well as corporate sites like Microsoft and Yahoo.

Forbes Gets a Facelift. Next Up: A New Body

Here’s the new Forbes.com, the product of four months of work by new editorial boss Lewis D’Vorkin. The redesign hasn’t rolled out sitewide yet, but you can get a good sense of it by heading to the new Forbes 400 list, out tonight. The important changes, though, are happening under the hood, where D’Vorkin is rethinking what a journalist does, and how a journalist gets paid.

Voices

FCC Web Rules Create Pushback

The head of the Federal Communications Commission on Thursday outlined a proposal for regulating the Internet that he described as a “third way,” or middle ground between “heavy-handed” regulation and a do-nothing approach that could hurt competition and leave consumers unprotected.

Voices

Carriers Try Software to Handle Data Flood

Facing a deluge of Web and video traffic that is pushing the limits of their networks, big wireless carriers are resorting to software shortcuts and other tricks to streamline data traffic until they install more cellular towers and roll out next-generation networks.