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	<title>AllThingsD &#187; Web2Open</title>
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		<title>Advertising, of Course! Not.</title>
		<link>http://allthingsd.com/20080425/advertising-of-course-not/</link>
		<comments>http://allthingsd.com/20080425/advertising-of-course-not/#comments</comments>
		<pubDate>Fri, 25 Apr 2008 07:02:01 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[David Spark]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Flip]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Q&A]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web 2.0 Expo]]></category>
		<category><![CDATA[Web2Open]]></category>

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		<description><![CDATA[Here is a BoomTown video rant on online advertising, which I spewed at a Web 2.0 Expo Web2Open event I did Wednesday. I am talking quickly since it was a &#8220;speed-Q&#038;A&#8221; session, where five of us moved from table to table and quickly answered questions shot at us from the people gathered at each. They [...]]]></description>
			<content:encoded><![CDATA[<p>Here is a BoomTown video rant on online advertising, which I spewed at a Web 2.0 Expo Web2Open event I did Wednesday.</p>
<p>I am talking quickly since it was a &#8220;<a href="http://radar.oreilly.com/archives/2008/04/a-successful-experiment.html">speed-Q&#038;A&#8221; session</a>, where five of us moved from table to table and quickly answered questions shot at us from the people gathered at each.</p>
<p>They were split into like-minded groups&#8211;developers, designers, business types.</p>
<p>This video was shot on a Flip camera, the kind BoomTown uses for our own riveting videos, by <a href="http://www.sparkminute.com/?p=331">tech writer David Spark</a>.</p>
<p>Excuse the mysterious Ray-Ban look&#8211;the shades are prescription and I left my regular glasses at home. (Also, I was trying to avoid intimacy in this speed Q&#038;A thing!)</p>
<p>Here Spark is asking me about my b&ecirc;te noire in the Web 2.0 space&#8211;lack of specifics about monetization.</p>
<p>I always get annoyed by the same stock explanation from entrepreneurs when I ask about it: &#8220;Advertising, of course.&#8221; But when I then ask for more detail and actual results, that&#8217;s where things always get a little fuzzy.</p>
<p>I also talk about the need for Web 2.0 wunderkinds to be scrutinized just the same as any business leader, rather than worshipped by a slavish press.</p>
<p>Hence, my rant:</p>
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