The most recent batch will show up tonight, when the social network hosts a live stream of the Webby Awards, starting at 8 pm Eastern.

Oddly enough, while the sort-of-tongue-in-cheek awards show is now in its 15th year, it hasn’t offered a live webcast before. Or at least not one that organizer David-Michel Davies can remember.

And while I like to give the Webbys a healthy dose of ribbing, some of you folks seem to like it, a lot: Davies says that last year’s show, cut up into clips and replayed on Google’s YouTube, generated 3 million views.

So have at it. The interesting back story here is that all of the heavy lifting for the video streaming is being done by Major League Baseball Advanced Media, which is shooting the show, hosting the stream and distributing it out to Facebook and other sites via its own video player. Oh, and they’re sending it out live to Apple’s iPads and iPhones via new apps, too.

MLBAM, which spends most of its time selling subscriptions to its MLB.TV service, has been trying recently to use that infrastructure to do more than stream baseball games. You might recall that earlier this year it started experimenting with streaming live pre-season baseball games to Facebook, too.

Meanwhile, the Webbys haven’t abandoned YouTube altogether, and the video site will run a livestream of the event, too. But instead of doing it on its main YouTube.com site, it will showcase its ability to run live streams within display ads, via spots it will run on “b2b” sites like Advertising Age.

The pitch is straightforward: The newsletter will bring you one cool and/or useful online site, service, app, etc., per day. The alpha versions I’ve seen suggest that subscribers try out the likes of Gazelle, Zeni Optical, and Hazelmail.

If the concept sounds familiar, it should. There are several popular Web sites, like Gawker Media’s Lifehacker, that tread similar thematic ground.

And there are many variants in newsletter industry. Very Short List, the newsletter started by IAC (IACI) and now owned by the Observer Media Group, offers up a cool book, movie, video, etc., per day; DailyCandy, now owned by Comcast (CMCSA), tells its subscribers about cool sample sales and boutiques; Thrillist*, the DailyCandy for dudes, informs dudes about cool restaurants, bars, etc.

One other commonality: This newsletter business, like many others, is getting a boost from Bob Pittman’s Pilot Group. The investment fund, which has invested in newsletters, including Daily Candy and Thrillist, owns a piece of Recognition Media, the New York company that produces the annual Webby awards, among other silly/serious events.

*Your story is coming, Ben. Patience!

[Image credit: polmuadi]