7 posts and columns on Wetpaint

Are You a Media Company or a Technology Company?

in Voices on September 1, 2011 at 5:01 pm PT

Let’s start with two truths. First, publishers need cutting-edge technology to hook an audience through today’s digital media channels of the Web, mobile, social, and search.

The Web Is Shrinking. Now What?

in Voices on June 23, 2011 at 11:30 am PT

We all read the statistics every week documenting the meteoric new growth areas of the Internet, and they are impressive. But what’s happening to the rest of the Web?

Site Builder Wetpaint Makes One for Itself Using the Demand Media Playbook

in Media on September 6, 2010 at 4:00 am PT

Do we really need another pop-culture site? Sure, says Wetpaint CEO Ben Elowitz. His pitch: We’ll build a better mousetrap–one that covers every flickering detail about the likes of “Glee” and “The Jersey Shore”–using “data and science.”

Kara Visits Seattle (No Sign of Carl Icahn at Microsoft Though!)

in News on July 8, 2008 at 5:18 pm PT

Over the last two days, BoomTown has been enjoying the perfect Pacific Northwest summer weather, visiting several Seattle-based companies and also Microsoft HQ in nearby Redmond. Seattle is still essentially Silicon Valley North, except a lot more laid back and with less of an egregiously opportunistic, what’s-the-next-hot- start-up tone one feels any day of the week in Palo Alto.

The Real News of Wetpaint's $25 Million Funding: Fidelity Kicked In

in News on May 19, 2008 at 2:56 am PT

While Wetpaint’s $25 million new round of funding was leaked to one and all under embargo until 12:01 am EST today–including BoomTown, so don’t assume any of us report our little hearts out on all these bits of news–what the press release did not disclose, sources said, was an intriguing new investor: Fidelity Investments. What’s interesting about this wrinkle is that it is yet another validation in Web 2.0 world from a large traditional institutional investor.
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