EBay says it has acquired the technology and team behind the Gifts Project, a social commerce platform that enables multiple friends to pitch in — or contribute a particular sum — toward an item for a birthday or other event.

The Gifts Project has been powering eBay’s version of the concept called Group Gifts for almost a year. The Tel Aviv-based company is backed by angel investors and Gemini Israel Fund and Index Ventures.

Going forward, the Gifts Project will become eBay’s Israel Social Center, which will focus on building social shopping platforms and product features for eBay Marketplaces. The Gifts Project’s employees will remain with the company, including co-founders Ron Gura, who will head up the Social Center; Matan Bar, who will become head of product; and Erez Dickman, the head of engineering.

The Gifts Project will report to eBay’s new VP of social commerce, Don Bradford, who joined eBay in May after working at both Microsoft and Yahoo.

Along with several other major retailers and start-ups, eBay has conducted a handful of experiments to determine what social commerce is, and how best to leverage shopping on social networks, like Facebook.

So far, eBay’s social efforts have been limited.

Besides group gift-buying, eBay has been developing ways for a consumer to log in to his or her Facebook account on eBay’s homepage and get product recommendations based on past purchasing habits. Another feature expected to launch sometime this year will allow users to post multiple products to their Facebook pages, to get their friends to vote on which item they should buy.

Earlier this summer, Christopher Payne, the head of North America for eBay, told me: “Social is a top-level initiative. It’s something that leaders are spending a considerable amount of energy on.”

Besides social commerce, mobile has also been a high-level priority for eBay and PayPal. The company has acquired Milo, which aggregates the availability of products in retail stores; Zong, which is a mobile payments provider; and Where, a mobile advertising company.

The company is expected to announce the move later on Wednesday. Forman, who was executive chairman at location-based service app Where until it was acquired by eBay earlier this year, has also worked at EarthLink, Yahoo, Time Warner (and AllThingsD owner Dow Jones).

Though not well known in its own right, Appia powers app stores for some big names, including Opera, Samsung, T-Mobile, AT&T and Verizon Wireless. Appia, which was formerly known as PocketGear, raised $10 million in venture funding back in March.

The network will compete with Apple’s iAd and Google’s AdMob networks, and is available to iPhone and Android developers and publishers looking to monetize their games or applications through advertising.

It could be particularly powerful because it taps into AT&T’s thousands of local salespeople, who work directly with local pizza places, dry cleaners, movie theaters and restaurants across the country.

The mobile ad network joins AT&T Interactive’s existing properties, including search on the Web or mobile at YP.com. A separate subsidiary prints the yellow directory that is delivered to your doorstep. The company’s interactive revenues have an annual run rate of $1 billion.

As an example of how big this business is getting, last year Google disclosed that mobile ad sales were now at a $1 billion annualized run rate. Google’s business is international and consists of both search and in-app mobile advertising.

While AT&T would still have a lot of catching up to do, David Krantz, AT&T Interactive’s president and CEO, said in an interview that he’s hoping its ads result in higher click-through rates because they can target a person’s location with more relevant ads.

Based on a three-month trial, Krantz said prices and fill rates were falling somewhere in between Apple’s iAd at the high end and Google’s AdMob or Millennial Media at the lower end. In the trial, which included 750 million impressions, costs per click ranged between 25 and 30 cents.

“We have really high fill rates because of our coverage, and we are able to provide CPMs in between [Apple and Google], so we’ve had a lot of interest in the pilot … We are finding a ton of demand for what we do,” he said.

Most of the major ad networks also try to serve more relevant ads based on location, but oftentimes it is difficult if they don’t have the sales force. Greystripe was focused on regional advertising before it was purchased by ValueClick, and Where had also latched on to the idea, before it was acquired by eBay’s PayPal.

AT&T’s ads will appear in any application as long as a person has opted to share their location. If a consumer clicks on a banner, it will direct them to a landing page from inside that application that will include click-to-call information, directions, reviews and coupons.  (Note: AT&T Mobility customers will not be treated any differently from subscribers on other wireless networks.)

AT&T is also launching a daily deals service sometime soon, but it is not part of the launch at this time.

Advertisers who are already part of the YP local ad network will not pay more to participate. AT&T pays the publisher on a pay-per-click basis.

Two of the applications that participated in the beta were Pinger and Skout. In a release, Pinger said it achieved CPMs three times higher than with other ad networks serving ads that were not local.

Krantz said AT&T’s ad network was built in-house with the help of Plusmo, which it acquired in September 2009.

As the VP of social at eBay, Bradford will head up one of the company’s four main focus areas that it identified earlier this year. In addition to social, the other three areas are mobile, local and digital payments.

While most of those areas have already been accounted for through recent acquisitions, including Milo and Where–and eBay’s PayPal division–social was mostly unspoken for.

We are hearing that Bradford started at the company on Monday and will be reporting to Dane Glasgow, eBay’s VP of global product management. A company spokesperson declined to comment.

While it’s a unclear what Bradford will be working on exactly, the e-commerce company has been experimenting with some social projects, including group gifts, which makes it easy for multiple individuals to collectively chip in to pay for a gift for someone else.

Bradford is known for being a long-term Microsoft employee, having left only seven months ago to join Yahoo. At Microsoft, he worked on Bing’s user interface team in Mountain View, Calif., and previously worked on Microsoft Live Search communities and MSN Hotmail.

In October, he joined Yahoo as VP of Communities as engineering lead for Answers, Address Book, Delicious, Flickr, Groups, Koprol, Meme and Pulse, according to LinkedIn.

Bradford will be based in San Jose.

But it didn’t say how it would overcome technology barriers, such as finding a way for a smartphone to connect to the register without requiring a consumer to get a new phone with a near-field communication chip, or without making the retailer buy fancy new hardware.

Today, it announced an acquisition that may be one way it could solve this costly dilemma.

On the PayPal blog today, the company announced that PayPal has acquired Fig Card, which has developed a way for merchants to accept mobile payments by using a low-cost USB device that plugs into the cash register or point-of-sale terminal. Customers will have to install the Fig app on their smartphones.

“We loved their approach to point-of-sale, particularly because it was driven by the same vision that we have at PayPal–in the future, transactions can be as smart as a computer and not as dumb as paper. We won’t need our physical wallets. We’ll be able to pay any way we want, from any device, anywhere in the world with both flexibility and privacy,” said Peter Chu, PayPal Mobile’s senior director.

Fig Card was founded in early 2010 by Hasty Granbery and Max Metral, who will be joining the PayPal team. On the company’s Web site, it admits that the obvious challenge for the company is its small size, but that it was moving forward with trials among a handful of merchants in Boston’s south end.

Prior to founding Fig, Metral was co-founder and CTO of Firefly, which was bought by Microsoft. At Microsoft, he developed Microsoft Passport, one of the first single-sign-on systems. He then co-founded PeoplePC, where he met Granbery. PeoplePC was purchased by Earthlink.

If you spend any time with eBay at all, it’s clear that a lot of its emphasis is on PayPal. On Wednesday, it noted the division’s contribution to revenue growth in the first quarter and said in the first three months of the year, PayPal added one million accounts for the sixth quarter in a row. It now expects to achieve 100 million active accounts by the end of next quarter.

Additionally, PayPal was just shy of hitting its first billion-dollar quarter, and now represents 39 percent of the company’s overall revenues. To support its goals further, eBay recently acquired WHERE, a location-based mobile services and ad network.

While PayPal is one of the longest-standing online payment providers, it faces steep competition in the digital payment space from both incumbent providers and new entrants.

For instance, the Fig technology sounds similar to what Square is trying to accomplish by passing out dongles that can enable virtually any smartphone to accept payments. Square announced this week that it received an investment by Visa. Other giants like Google are getting into the space, and additionally, Facebook is becoming a big player in the space with the roll-out of Credits, a system used today to pay for virtual goods, digital items, and, increasingly, physical goods, like daily deals.

Revenues jumped 16 percent to $2.5 billion, compared to the same period a year ago, and profits soared by 20 percent to total $475.9 million, or 36 cents a share.

The results were in line with its internal projections of revenues of up to $2.5 billion and earnings per share of up to 36 cents a share. The company also met or exceeded analysts expectations for the period.

PayPal continues to be an area where eBay sees the most aggressive growth. Net revenues from the company’s marketplaces service increased 12 percent in the first quarter compared to the year-ago quarter, whereas the company’s revenues from payments increased 23 percent in the same time period.

In the earnings call this afternoon, eBay’s President and CEO John Donahoe elaborated on PayPal’s accomplishments. In Q1, PayPal added one million active accounts for the sixth consecutive quarter. The company now expects to achieve 100 million active accounts over the next three months. Additionally, PayPal was just shy of hitting its first billion-dollar quarter, and now represents 39 percent of the company’s total revenues.

The company also confirmed that it is still on track to double eBay’s mobile gross merchandise revenues (excluding vehicles) to $4 billion in 2011 from $2 billion last year.

But consumers aren’t the only ones making purchases. EBay has also been out shopping to fuel its next stage of growth. Last month, eBay agreed to purchase publicly held GSI Commerce for $2.4 billion, the company’s second-largest acquisition ever behind Skype. It also purchased WHERE, a location-based mobile ad network.

In a statement, Donahoe, said: “In the first quarter, PayPal continued to drive strong growth globally, eBay sharply accelerated growth in the U.S. and we announced several acquisitions that we believe will enhance our leadership and innovation in commerce and payments. The year is off to a strong start.”

EBay is not the only one that is gearing up for the next stage of growth. While it’s looking externally for growth drivers, its competitor, Amazon, is growing organically.

Yesterday, Amazon announced its first quarter earnings. Revenues surged by 38 percent compared to the year-ago period, but its net income fell as the giant retailer invested heavily in all sorts of businesses.

EBay’s second-quarter outlook is also strong. The San Jose-based company expects net revenues in the range of $2.55 to $2.65 billion with GAAP earnings in the range of 36 to 37 cents per share. Non-GAAP earnings are forecasted to fall between 45 and 46 cents a share. EBay boosted its full-year guidance. Revenues are now expected to land between $10.6 and $10.9 billion. However, GAAP earnings per share have been revised downward to between $1.53 and $1.58.

eBay said the Boston-based company will assist its local and mobile commerce efforts by helping to connect retailers with consumers, and will complement its purchase of Milo last year.

Milo tracks local inventory in physical stores to give consumers an option for shopping in person in addition to online.

Where, which was started in 2004, has built a location-based advertising network, which provides deals to consumers centered on their whereabouts. Last year, the company purchased a Groupon-like offer network as well. It said today, more than 120,000 retailers, brands and small merchants use Where daily to reach local audiences.

Where’s own mobile application provides business listings for restaurants and other local services and is available on at least iPhone and Android.

The purchase of Where by eBay highlights a trend that many retailers are finding disturbing. Increasingly, as smartphones begin to dominant, consumers are visiting stores to examine the various products for sale, but uses their phone to find better selection or prices and ultimately purchase online. While that’s a big opportunity for companies, like Amazon, there’s likely also a business opportunity in directing customers to local outlets, where they get instant gratification, as well.

In a blog post, eBay said PayPal’s online payments technology will be integrated into the WHERE mobile application, allowing consumers to find local deals anytime and purchase items instantly.

Terms of the agreement were not disclosed, although BostonInnovation.com is reporting eBay paid $135 million. The acquisition is expected to close in the second quarter.

Where, previously called uLocate, has raised at least $11 million in funding from Venrock, GrandBanks Capital and Kodiak Venture Partners.

The company essentially stumbled into the mobile advertising space out of necessity. It was often struggling to keep its advertising fill rates in its own apps high enough through partnerships with mobile ad networks, like Quattro Wireless. And when campaigns ran out, it resorted to using less desirable banner ads for ringtones and wallpapers, reports mocoNews.

To remedy the problem, the company created its own local ad network, and ended seeing so much success turned it into a separate business. When it launched early last year, it was being used by sites, such as Geocade, Jambase, MocoSpace and Superpages.com. In September, WHERE said it delivered over one billion ads in 30 days and had 100 publishers.

The purchase of WHERE and Milo are only two of a number of recent acquisitions by the e-commerce giant, which also owns PayPal. It’s most notable acquisition recently was its decision to buy GSI Commerce for $2.4 billion.

All four of us have been using an application that, once downloaded onto a mobile device, uses location-based technology to track its users’ movements. The app then displays the user’s location on a map for friends to see, so they can know where the person is at all times.

We used Google Latitude, a new feature in the search giant’s Google Maps mobile application as of today. People can get this if they upgrade their current version of Google Maps or install Maps for the first time. It works on Google’s G1, most color BlackBerrys, most Windows Mobile devices and some other smart phones. Google says it will soon work on the iPhone, iPod touch and Sony Ericsson phones.

Google (GOOG) is arriving late to the party where location-based apps like Loopt (Loopt.com) from Loopt Inc. and Where (where.com) from uLocate Communications are already following people on a variety of mobile devices ranging from basic cellphones to iPhones. These apps rely on GPS satellites, Wi-Fi or cellular towers to locate you and your friends, and then use this data to encourage people to find nearby attractions, local information or social networks.

Latitude is an opt-in-only feature, meaning no one can see your location — or vice versa — without permission. It uses either GPS satellites or cell-tower and Wi-Fi location technology depending on your mobile device’s specifications and what’s most available in certain spots. My trusted testers and I used Google Latitude on three different kinds of BlackBerrys: the Pearl 8130, Curve 8320 and two Curve 8900s. Of these, only the 8900s made use of GPS.

Latitude, a feature in Google Maps, shares someone’s location, status and photo with friends. Location data can update every several minutes when a user is moving.

Along with their locations, friends can share other information on Latitude by updating a status line or changing their picture, which appears as a tiny representative icon on a map. Changes to one’s status or picture will be reflected in Google Talk, Google’s instant-messaging tool, but this doesn’t integrate with other status-related social-networking programs like Facebook or Twitter, and thus may saddle people with another status entry to update.

It’s easy to find fault in Latitude since it often spots people inaccurately, including showing my sister in Boston’s Charles River, rather than in a neighborhood along the river. It’s worth noting that tracking technology in general, including GPS, can be inaccurate. But even with these inaccuracies, my friends and I liked finding one another on our respective maps and used this geographic information to send location-specific messages to each other: I joked with my boyfriend about not leaving his house on time for a dinner and commended my sister on getting up early for church on Sunday.

Usability issues aside, location-based services like Latitude can be just plain creepy, especially when a Big Brother like Google is tracking your whereabouts. So Google incorporated easy-to-change privacy settings so that locations can be automatically detected, manually entered or completely hidden from other people. Or people can sign out of Latitude altogether.

Likewise, users can adjust the level of geographic information they’re willing to share with each person. For example, I might want to share with my boyfriend my best available location information, like a specific spot on a street, and share only city-level location information with my boss.

The city-level information would be helpful for my parents, who often wish they had a better idea of when I’m traveling for work and where I’ll be. But my parents aren’t likely to download Google Latitude onto their mobile devices anytime soon. For them, a special Latitude widget in iGoogle — Google’s personalized home page feature on a PC — might be best. This widget is also useful for people who may have Latitude on a mobile device but are sitting at their desks and want to see where their friends are.

As expected, Latitude worked differently between me and the people who live in the same area, compared with how it worked between me and people who live hundreds of miles away, like my sister in Boston. For example, my boyfriend and I are more likely to use our respective locations to plan where we’ll meet for dinner, while my sister’s current location is just fun to see. Still, my sister and I know one another’s neighborhoods well enough to have an idea of where the other was, and we felt a little more plugged in with each other’s lives when we saw one another on our maps.

People who live in urban settings will likely use Latitude differently than those who live in the suburbs. One of my testers noted that it could be fun using Latitude to see where friends are out in a city on any given night. But because Latitude sometimes pegs people’s locations as a lot farther away than they are — one test spotted a friend 1.5 miles away from his real location — this might be tough data to go on.

After using Latitude for a while, I grew to recognize familiar location mistakes like home or work, and knew where my friends actually were. But it’s unfortunate that locations aren’t more accurately marked.

Latitude returned the most precise location results when determining where the two GPS-using BlackBerry Curve 8900s were at any given time, though these spots still weren’t perfect. If a mobile device doesn’t have GPS or if GPS simply isn’t available in the area, cellular towers and Wi-Fi will help a determine location. These alternate methods use less battery than GPS, so they will work instead of GPS when Google Maps isn’t running in the foreground of a device.

Latitude users can opt to allow their location to automatically update every several minutes while they’re moving. A Friends List that appears with the map lists people in order of who is moving starting with who moved most recently. Users can send text messages or call friends directly from this list, or find nearby spots like bars or movie theaters by typing into a search box; restaurant information includes ratings and reviews. Directions to and from friends’ locations are also available, and you can plan your route via car, mass transit or walking.

Location-based services like Latitude are great for keeping tabs on friends and could even come in handy in other situations — such as when parents want to know where their kids are or when elderly relatives want to let someone always know their whereabouts. But I wouldn’t want to depend on them in an emergency.

• Google Latitude Web Site

Edited By Walter S. Mossberg

• Email us at mossbergsolution@wsj.com. Find this and other columns and videos online free at the All Things Digital Web site: http://walt.allthingsd.com

]]> http://allthingsd.com/20090203/tracking-friends-the-google-way/feed/ 0 http://allthingsd.com/20080811/apple-iphone-apps-fast-growing-but-not-quite-fast-enough-for-the-add-set/ http://allthingsd.com/20080811/apple-iphone-apps-fast-growing-but-not-quite-fast-enough-for-the-add-set/#comments Mon, 11 Aug 2008 22:47:55 +0000 Kara Swisher http://kara.allthingsd.com/?p=2641

Someone get a dose of Ritalin stat to the noisy but deeply misguided critics who took news of the huge number of downloads of apps for the Apple (AAPL) iPhone and immediately concluded it was just not good enough.

Thus, as reported today in The Wall Street Journal, 60 million downloads in 30 days–mostly for free apps, but with about $30 million in revenue, and a runway of three million more new iPhones out there too–is a chance to talk about how it all is just so unexciting and how the apps market is officially saturated?

Am I missing something here? One would assume that were these pundits pioneers, they would get to Ohio and declare that the going farther west held very little promise, thank you very much!

Wrote TechCrunch’s Erick Schonfeld:

The question is how many apps can one person really manage before becoming overwhelmed. While the initial impulse is to download as many apps as possible to try them out, there is a limit to how many apps you can juggle on your iPhone. It is not much different than a PC. You have tons of apps, but how many do you actually use on a regular basis? For most people, that number is probably no more than ten apps, and on a daily basis, maybe three or four, tops.”

Yes, that personal computer thing has been such a disappointment for us all and a real failure in spurring the creation of a plethora of multi-billion-dollar software makers, hasn’t it?

In actuality, while there is obviously going to be an initial period of frantic trying-out of apps and a fall-off of regular usage, the entire point is that a useful and important platform is being developed here.

Stlll, GigaOm’s Om Malik talked to new iPhone analytics company Pinch Media and managed to find lemons in the lemonade:

Using the caveat that only a few app makers were using the Pinch Analytics library, [Pinch's Founder Greg Yardley] pointed out that as per their data, the ratio of free downloads to paid downloads is at least 10 to 1. He also said that the pace of downloads is slowing, which is expected because the early rush is behind us. According to data collected by Pinch Media, on average, less than 20 percent of an application’s overall unique users return to an application each day. Yardley also pointed out that people are using the apps for just under five minutes at a time, on average. The majority only use the applications once per day; the average number of uses per day is around 1.2.

Looks like I am not the only one who is getting bored with some of the more blah apps. Phew!”

Of course, Malik and others will not like each and every app, but that is not exactly a surprise; nor should it be the focus.

As Apple CEO Steve Jobs correctly noted to The Journal:

“Phone differentiation used to be about radios and antennas and things like that. We think, going forward, the phone of the future will be differentiated by software.”

Exactly. This is less about the iPhone, than it is about all mobile phones, going forward.

But, because of the iPhone’s trailblazing, they will be easier to use, because of apps and multi-touch and a much richer multimedia experience.

That market will thus require a lot of apps, some of which will work and some of which will flop.

As I wrote about the popularity of the third-party apps and Apple’s iTunes App Store:

That’s because Apple has built a platform for adults.

Like many, I have downloaded dozens of iPhone third-party apps over the last several days.

And, unlike what one can discover on the other hot apps platform–namely Facebook–they are uniformly superb, lovely, useful and fun in a really nonjuvenile way. …

I think you would not say so after looking over a lot of what is available at the App Store on iTunes.

Lots and lots of the apps there are games, of course, which are the most popular.

But what amazingly clever games, like MotionX Poker with the delightful rolling dice, or the humming swish of PhoneSaber (totally silly, but in a profound manner that Vampire-biting on Facebook will never achieve).

And the list of useful stuff–Pandora Radio, Starmap, WeatherBug, Evernote and WHERE–is long and growing longer, and these seem to enjoy as much prominence and popularity as the sillier stuff.

In addition, the ability to truly use other Web services in a mobile setting–from Photobucket to Yelp to AIM to the New York Times–makes the iPhone an even more useful device to me.

And for each of the apps I can also imagine various monetization schemes that now make a lot more sense since the iPhone platform enhances them with mobility and simplicity.”

Or, as the cliché goes: “The Plains are covered with the bodies of pioneers.”

But some of them, of course, made it to California.

The rest, as they also say, is history.

Speaking of which, here is a video of AllThingsD.com‘s Co-Executive Editor Walt Mossberg discussing the iPhone’s significance at the Aspen Ideas Festival in July, in a short snippet from his talk there:

]]> http://allthingsd.com/20080811/apple-iphone-apps-fast-growing-but-not-quite-fast-enough-for-the-add-set/feed/ 4 http://allthingsd.com/20080721/all-grown-up-apple-apps-are-for-adults-there-we-said-it/ http://allthingsd.com/20080721/all-grown-up-apple-apps-are-for-adults-there-we-said-it/#comments Mon, 21 Jul 2008 15:26:22 +0000 Kara Swisher http://kara.allthingsd.com/?p=2369 When Apple releases its third-quarter earnings after the close today, Wall Street will be looking hard for a solid performance from the company to help buoy a tech sector smacked silly by weak reports from industry leaders Microsoft and Google last week.

It’s a lot of weight to put on the slim shoulders of Apple (AAPL), even though the company has shifted in recent years–largely due to the iPod and now iPhone phenomena–from a maker of devices for the elite to a mass consumer icon and a major influencer of key technology trends.

And, as has been much written about, Apple’s iPhone has brought the vision of a touchscreen minicomputer-on-the-go to the kind of reality that seemed impossible only a few years ago.

But more important to me is what is happening with the plethora of third-party apps now available from the iTunes App Store–both free and paid (picture below)–for use on the iPhone platform.

That’s because Apple has built a platform for adults.

Like many, I have downloaded dozens of iPhone third-party apps over the last several days.

And–unlike what one can discover on the other hot apps platform–namely Facebook–they are uniformly superb, lovely, useful and fun in a really nonjuvenile way.

The iPhone Facebook app is, by the way, stellar.

It’s more than a little ironic, then, that about a year ago it was the social-networking site that reinvigorated the idea of the importance of having a platform that a multitude of developers could thrive on.

It’s not exactly a new idea–Microsoft has nourished an ecosystem of developers for its powerful Windows software platform for, like, forever.

But Facebook surely made the idea bigger, looser, wilder and more exciting. Except that a lot of what has been created for Facebook has been profoundly stupid.

Last year, Boomtown set off a mini-tornado of debate when I suggested that I was less than impressed by the quality and endurance of most of the new Facebook apps–also called widgets–that began to take off.

In a post called: “The Children’s Hour: Facebook Apps Are for Toddlers (There, We Said It),” I wrote:

I get it, I get it. Millions upon millions of people are downloading and using these apps, part of a very clever ecosystem [Facebook CEO Mark] Zuckerberg unleashed in late May.

Under the scheme, widget-makers got to go wild on Facebook, and Facebook got to offload a chunk of its feature development onto others.

‘Until now, social networks have been closed platforms,’ said Zuckerberg at the [f8] event, calling on outside developers to integrate their applications into the service. ‘Today, we’re going to end that.’

But so far, as popular as those apps have become, what Zuckerberg and the widget-makers have wrought is mostly silly, useless and time-wasting, and the kazillion users of these widgets are pretty much just acting like little children.

I never thought I would call the often frivolous AOL back in the day–very simply, a Neanderthal version of Facebook–a mature offering in comparison.

While I will admit when I am not chewing nails that a lot of these apps are somewhat fun, I can’t help but ask myself that lyric from the old Peggy Lee classic: ‘Is that all there is?’

And if that is all there is, can Facebook really build a viable and long-lasting business on what is essentially a bunch of games that will ultimately become wearying for users? Doesn’t it need more robust apps that actually are useful and relevant and make Facebook the service that Zuckerberg has often told me was a ‘utility’?

While Facebook–with a cleaner and more strict look and a better navigation–is surely less goofy than rival MySpace for anyone over 12 years old, and its video, photo and email features are nice, the vast majority of its apps are still mostly as dumb as a box of hammers.”

Too harsh?

I think you would not say so after looking over a lot of what is available at the App Store on iTunes.

Lots and lots of the apps there are games, of course, which are the most popular.

But what amazingly clever games, like MotionX Poker with the delightful rolling dice, or the humming swish of PhoneSaber (totally silly, but in a profound manner that Vampire-biting on Facebook will never achieve).

And the list of useful stuff–Pandora Radio, Starmap, WeatherBug, Evernote and WHERE (pictured here)–is long and growing longer, and these seem to enjoy as much prominence and popularity as the sillier stuff.

In addition, the ability to truly use other Web services in a mobile setting–from Photobucket to Yelp to AIM to the New York Times–makes the iPhone an even more useful device to me.

And for each of the apps I can also imagine various monetization schemes that now make a lot more sense since the iPhone platform enhances them with mobility and simplicity (Carling’s branded iPint is very smart, for example).

I also get the feeling that, knowing they would otherwise not be granted entrance into the elegant kingdom of Steve Jobs, developers tried to design their apps just a little more perfectly.

I cannot say the same about adding widgets to Facebook, which only seem to put more burden on my experience there.

Some are great and some are truly awful, but you never know exactly what you are getting until you go through the typically onerous addition process.

That will soon change with the new Facebook redesign.

I do have great hopes for it, as it gets rolled out this week for users, because it looks like it will make the service much easier to manage and enjoy.

I hope so, because right now, Facebook feels too much like a garden in constant need of weeding.

Perhaps this is because these apps or widgets are more useful in a mobile setting, when you are truly looking for a wide range of discrete pieces of information, rather than on a large screen–which gets larger all the time–at home when the browsing experience lets you handle more information coming at you from all over.

I don’t know, but I do know that I have gotten more use out of my iPhone apps than any Facebook app so far, making me more productive and happy in the process.

Yes, the BubbleWrap app is pointless, but it did give me a few minutes to decompress and read the newspaper as my six-year-old son digitally popped away in glee this weekend.

You know what I mean–it’s called adult time.

]]> http://allthingsd.com/20080721/all-grown-up-apple-apps-are-for-adults-there-we-said-it/feed/ 3 http://allthingsd.com/20080713/ten-iphone-programs-to-check-out/ http://allthingsd.com/20080713/ten-iphone-programs-to-check-out/#comments Mon, 14 Jul 2008 00:32:30 +0000 Walt Mossberg http://mossblog.allthingsd.com/?p=55 I’ve spent part of the weekend downloading and trying out dozens of the more than 800 new third-party iPhone applications that launched with the debut of Apple’s (AAPL) “App store.” The store is part of the new iPhone 2.0 operating system, which not only comes with the new iPhone 3G, but is also a free upgrade on older iPhones and a $10 upgrade on the iPod Touch.

These first applications range from serious programs for doctors and pilots to silly parlor tricks that take advantage of the iPhone’s motion sensors. One, called PhoneSaber, merely displays an image of a Star Wars-like light saber and makes varying light saber noises as you wave the phone in the air.

[ See post to watch video ]

Here are ten apps I think you might enjoy checking out, in no particular order. These aren’t meant as full reviews, just pointers to interesting items. There may be ten others, or 200 others, you think worthier of attention. Feel free to add comments with your own suggestions.

1. AIM. Finally, a native iPhone program for accessing one of the world’s most widely used instant-messaging networks. It lacks some of the more rarified features of the PC or Mac versions, but does the basic text-chat thing quite well. One downside: because Apple isn’t allowing third-party programs to run constantly in the background, you can’t receive new messages in AIM while doing other things. This will supposedly be remedied by new Apple server technology due later this year.

   

2. MotionX-Poker. This is a simple poker game played with dice instead of cards. But it can be mesmerizing, because it makes full use of the iPhone’s graphics engine and motion sensors. You play each hand by shaking the phone to roll gorgeously rendered 3D dice, which even sound like dice. The $5 game comes from Fullpower, a company developing many motion-based programs that was founded by software industry pioneer Philippe Kahn.

   

3. TruPhone. This is an Internet phone-calling program that works over the iPhone’s Wi-Fi radio, potentially saving you big money over using the device’s regular cell phone capability, especially when calling internationally. Biggest downside in my initial tests: it sometimes worked and sometimes didn’t.

   

4. FileMagnet. One of the frustrating things about the iPhone is that it has no easy way for users to transfer files from their computers and store them on the phone, even though it is capable of viewing many types of files. FileMagnet, which costs $5, places a small program on your computer, and then wirelessly transfers any files you drag into it to the FileMagnet program on the phone. It works with Microsoft Word files, PDF files, images and more. Biggest downsides: it only works on Macs, but I’d bet a similar Windows program will come along soon.

   

5. SpeechCloud Voice Dialer. This free program allows you to dial anyone in your contact list by simply saying his or her name.

   

6. Movies. This is a free service that lets you find movies in your area, watch the trailers, buy tickets to them, and view a map to the theater.

   

7. Remote. This free program, written by Apple itself, allows you to control any copy of iTunes, on any Windows or Mac computer, over a local wireless network. It also works on Apple TV boxes.

   

8. Where. One of many new IPhone apps that attempt to provide information based on your location, Where, which is free, aggregates local content from services like Yelp and Eventful, which also have their own iPhone apps.

   

9. Pandora. The new iPhone version of the wildly popular Pandora music-streaming program, is also free. It creates personalized radio stations based on artists you like.

   

10. MLB.com At Bat. This $5 program lets you track games in progress, which is no big deal. The big deal is that you can actually watch video clips of key plays before the games are over.

    

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