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	<title>AllThingsD &#187; Wired Magazine</title>
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		<title>Did Apple Just Kick Adobe (And Wired Magazine) in the Teeth?</title>
		<link>http://allthingsd.com/20100408/did-apple-just-kick-adobe-and-wired-magazine-in-the-teeth/</link>
		<comments>http://allthingsd.com/20100408/did-apple-just-kick-adobe-and-wired-magazine-in-the-teeth/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 21:29:19 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=18358</guid>
		<description><![CDATA[It looks like Apple just stepped up its attacks against Adobe and its Flash standard--used throughout the Web and apparently hated with much passion by Steve Jobs. Caught in the crossfire once again: Cond&#233; Nast and Wired Magazine.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/11/cover_wired_190.jpg"><img class="alignright size-full wp-image-13028" title="cover_wired_190" src="http://mediamemo.allthingsd.com/files/2009/11/cover_wired_190.jpg" alt="" width="190" height="259" /></a>It looks like Apple just stepped up its attacks against Adobe and its Flash standard&#8211;used throughout the Web and apparently hated with much passion by Steve Jobs.</p>
<p>If <a href="http://daringfireball.net/2010/04/iphone_agreement_bans_flash_compiler">Daring Fireball&#8217;s John Gruber</a> is correct in parsing Apple&#8217;s new developer agreement, then Apple (AAPL) is preventing Adobe (ADBE) from using a tool that will port applications created in Flash to Apple&#8217;s iPhone and iPad operating systems.</p>
<p>Adobe has been <a href="http://kara.allthingsd.com/20100217/adobe-cto-kevin-lynch-demos-flash-on-tablets-and-smartphones-including-the-apple-iphone/">pointing to that workaround</a> as its <a href="http://kara.allthingsd.com/20100217/adobes-cto-kevin-lynch-talks-about-apple-insults-flashs-future-and-more/">answer</a> to Apple&#8217;s anti-Flash campaign, arguing that developers could create programs that work on most of the Web as well as Apple&#8217;s platforms. Now it appears that Steve Jobs and company are forcing developers to choose: Our way or no way.</p>
<p>If true, it&#8217;s yet another blow to publisher Cond&eacute; Nast&#8217;s efforts to build tablet magazines with Adobe&#8217;s help. Last year, the <a href="http://mediamemo.allthingsd.com/20091118/conde-nasts-offering-for-apples-mystery-tablet-wired-magazine/">publisher seemed confident</a> that its effort with Adobe would allow it to create a single digital format that worked on all kinds of iPad-style tablets. But by the end of February, it was rethinking that and began <a href="http://mediamemo.allthingsd.com/20100228/conde-nasts-ipad-plan-gets-caught-in-the-apple-adobe-crossfire/">pulling back on plans to work with Adobe</a>.</p>
<p>Caught in the crossfire: Cond&eacute;&#8217;s Wired Magazine, which is supposed to be the first title produced by Adobe that works on the iPad. On the flip side, the other path that Cond&eacute; has been pursuing&#8211;creating less ambitious versions of its titles directly for the iPad, like the GQ app it started selling last weekend&#8211;now looks very smart.</p>
<p>I&#8217;ve asked Apple and Cond&eacute; Nast for comment. Here&#8217;s Adobe&#8217;s response, via spokesman Russell Brady: &#8220;Can’t say that much at the moment other than that we are aware of the new SDK language and are looking into it.  We continue to develop our Packager for iPhone OS technology, which we plan to debut in Flash CS5.&#8221;</p>
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		<title>Weekend Update 11.21.09&#8211;The House of Cards Edition</title>
		<link>http://allthingsd.com/20091121/weekend-update-11-21-09-the-house-of-cards-edition/</link>
		<comments>http://allthingsd.com/20091121/weekend-update-11-21-09-the-house-of-cards-edition/#comments</comments>
		<pubDate>Sat, 21 Nov 2009 20:30:55 +0000</pubDate>
		<dc:creator>Drake Martinet</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=29578</guid>
		<description><![CDATA[In tough economic times like these, even the biggest businesses get the urge to restructure, reorg and reshuffle. Kara reported on several big breakups (of the tech variety), including the separation of AOL from Time Warner. Even ICQ got into the mix.]]></description>
			<content:encoded><![CDATA[<p><a href="http://digitaldaily.allthingsd.com/files/2009/11/cards_image.jpg"><img src="http://digitaldaily.allthingsd.com/files/2009/11/cards_image-250x211.jpg" alt="cards_image" title="cards_image" width="250" height="211" class="alignright size-medium wp-image-29580" /></a>In tough economic times like these, even the biggest businesses get the urge to restructure, reorg and reshuffle. </p>
<p>Kara began Monday with some of the hard facts from the pending <a href="http://kara.allthingsd.com/20091116/aol-to-spin-off-december-9-begin-trading-december-10/">AOL-TimeWarner</a> (TWX) split. Stock issued for the post-spinoff AOL places the company’s total implied value at around $3 billion. Also on the list of stuff from 1994 being jettisoned from tech companies is <a href="http://kara.allthingsd.com/20091118/aol-hires-bankers-to-sell-off-icq-as-internet-service-starts-to-shed-non-core-assets/">the original instant messenger, ICQ</a>. Kara reported that AOL seeks to shed the brand in an effort to keep the larger ship afloat. Over at Yahoo (YHOO), Kara opened the lid on CEO Carol Bartz&#8217;s <a href="http://kara.allthingsd.com/20091118/yahoos-bartz-shuffles-the-exec-deck-filling-audience-and-other-top-slots-is-the-board-next-for-a-makeover/">shifting of top execs</a>. In Silicon Valley’s house of cards, everyone watches out for a shuffle.</p>
<p>Over at Digital Daily, John brought some hard numbers to the stresses being felt by AT&#038;T’s (T) 3G network thanks to a certain fruit-flavored smartphone. It seems that the iPhone is largely responsible for the <a href="http://digitaldaily.allthingsd.com/20091117/thanks-iphone-2000-percent-increase-in-bay-area-data-traffic-since-2008-says-att/">2,000 percent increase in data traffic</a> in the San Francisco Bay Area compared with a year ago. (Weekend Update doesn’t claim sole responsibility.) Keeping up with layoff news these days is almost a full-time job. It’s a good thing Paczkowski is on the case. This week, <a href="http://digitaldaily.allthingsd.com/20091118/sony-ericsson-to-sack-2000/">Sony-Ericsson let roughly 2,000 employees go</a>.  The firm plans to shutter whole offices in both the United States and abroad. John finished strong with a whole slew of posts about the forthcoming Google (GOOG) Chrome OS, which was <a href="http://digitaldaily.allthingsd.com/20091119/chrome-the-end-of-desktop-apps/">released in a developer’s beta</a> this week. Next year, the good kids may be getting their stockings filled with Chrome rather than Apples.  </p>
<p>You can never tell what MediaMemo will have up its sleeve in a given week, and this one was no exception. Peter came in early with reports that <a href="http://mediamemo.allthingsd.com/20091118/conde-nasts-offering-for-apples-mystery-tablet-wired-magazine/">Wired magazine is another publication betting on a certain tablet</a>. Wired may pave the way for other Condé Nast publication e-editions. From the department of &#8220;Hey, it looks like it worked for them,&#8221; a couple of music giants will <a href="http://mediamemo.allthingsd.com/20091118/vevo-big-musics-hulu-launches-december-8/">release a Hulu-like service for music videos</a>. No word yet on whether the Internet killed the video star. Peter closed it out this week with the fizzle that will be Oprah’s broadcast career. The talk-show-host-turned-deity <a href="http://mediamemo.allthingsd.com/20091120/why-broadcast-tv-wont-miss-oprah/">will end her broadcast career</a> in 2011, but may not be sorely missed by CBS, according to MediaMemo. Everyone is pretty torn up about Gail leaving though. </p>
<p>Personal Technology went a little off the reservation this week and covered an intriguing specialty gadget with a very specific target audience. The <a href="http://ptech.allthingsd.com/20091118/intel-makes-leap-in-device-to-aid-impaired-readers/">reading aid for the visually impaired</a> is unusual for many reasons, not the least of which is that its branded Intel (INTC) both on the inside and outside. The reader uses a downward-facing camera to read text and translate it directly to speech. Walt was pleased with the device on the whole, though he encountered some bugs and a somewhat steep learning curve that may be a function of the novel nature of the product. <a href="http://mailbox.allthingsd.com/20091118/mossbergs-mailbox-16/">Over at Mossberg&#8217;s Mailbox</a>, the lead question this week was about data loss. Once the geek shudders stopped, Walt let the reader know that there are many alternatives to Apple’s (AAPL) Time Capsule drives, and the integrated Time Machine option is one useful alternative. At Mossberg Solution, <a href="http://solution.allthingsd.com/20091117/palm-pixi-needs-a-dusting-of-speed/">Katie won a fight with a Pixi</a> and brought us the blow-by-blow account. The cheap-and-cheerful version of the Palm (PALM) Pre features a stripped-down price. That savings came at too high a performance cost, said Katie. She praised Palms webOS, but came down on the side of spending a little more to get the Pre.</p>
<p>Stay tuned and check back often. Weekend Update will be back next week as long as we can make it out for the Black Friday sales with all our fingers and toes.</p>
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		<title>Another (Loud, Fuzzy) Peek at Wired's Tablet Edition</title>
		<link>http://allthingsd.com/20091121/another-loud-fuzzy-peek-at-wireds-tablet-edition/</link>
		<comments>http://allthingsd.com/20091121/another-loud-fuzzy-peek-at-wireds-tablet-edition/#comments</comments>
		<pubDate>Sat, 21 Nov 2009 15:16:21 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=13138</guid>
		<description><![CDATA[Want to see Cond&#233; Nast's not-so-secret plans to produce tablet-friendly editions of its magazines? Get yourself to New York's Meatpacking District. Or check out this grainy YouTube clip.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/11/tablet-wired-store.jpg"><img class="alignright size-medium wp-image-13141" title="tablet wired store" src="http://mediamemo.allthingsd.com/files/2009/11/tablet-wired-store-250x166.jpg" alt="tablet wired store" width="250" height="166" /></a>What will Cond&eacute; Nast magazines look like once they show up on tablet computers  <a href="http://mediamemo.allthingsd.com/20091118/conde-nasts-offering-for-apples-mystery-tablet-wired-magazine/">made by Apple (AAPL), Hewlett-Packard</a> (HPQ) and others?</p>
<p>Cond&eacute; has a demo video it has been showing to advertisers, employees and plenty of other people, including me. The demo gives you a pretty good overview of what the publisher and Adobe (ADBE), which is building the software to produce and view the magazines, have in mind. But the publisher has turned down my request to show the clip to my readers.</p>
<p>This doesn&#8217;t mean you can&#8217;t see it, though. If you&#8217;re in New York City, you can troop down to the promotional <a href="http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&amp;newsId=20091120005346&amp;newsLang=en">&#8220;store&#8221;</a> Wired magazine sponsors each year, located this time in the Meatpacking District (keep an eye peeled for the <a href="http://twitter.com/JohnBorthwick/status/5836152485">Betaworks guys</a>). The publisher is showing off at least part of the clip there, and you can see some of it in this YouTube clip below (thanks to <a href="http://www.wired.com/gadgetlab/2009/11/itablet/">Brian Chen</a> for spotting):</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="350" height="283" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/BLc-8gT2eKg&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="350" height="283" src="http://www.youtube.com/v/BLc-8gT2eKg&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Obviously, it&#8217;s a much better experience if you can watch the video directly, instead of through someone else&#8217;s video camera. Also, I think you&#8217;d prefer to see it outside of the store, where you&#8217;re not subjected to slit-your-wrists techno music. So perhaps this will prompt the Cond&eacute; folks to put the entire clip out in public.</p>
<p>In the meantime, here&#8217;s a <a href="http://www.flickr.com/photos/wiredinsider">gallery</a> of &#8220;Saturday Night Live&#8221; cast members and other sort-of-famous people checking out last year&#8217;s store.</p>
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		<title>Condé Nast's Offering for Apple's Mystery Tablet: Wired Magazine</title>
		<link>http://allthingsd.com/20091118/conde-nasts-offering-for-apples-mystery-tablet-wired-magazine/</link>
		<comments>http://allthingsd.com/20091118/conde-nasts-offering-for-apples-mystery-tablet-wired-magazine/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 21:19:42 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=13025</guid>
		<description><![CDATA[Here's yet another content creator that's convinced Apple has a tablet device in the works: Cond&#233; Nast says it will have a digital version of Wired magazine ready for the purported gadget by the middle of next year and will eventually create similar versions for all of its 18 titles.

But Cond&#233;, like other publishers, says Apple won't actually talk to the company about its plans for the device--or even acknowledge that it has plans.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/11/cover_wired_190.jpg"><img class="alignright size-full wp-image-13028" title="cover_wired_190" src="http://mediamemo.allthingsd.com/files/2009/11/cover_wired_190.jpg" alt="cover_wired_190" width="190" height="259" /></a>Here&#8217;s yet another content creator convinced that Apple has a tablet device in the works: Condé Nast says it will have a digital version of Wired magazine ready for the rumored gadget by the middle of next year and will eventually create similar versions for all of its 18 titles.</p>
<p>But Condé, like other publishers, says Apple (AAPL) won&#8217;t actually talk to the company about its plans for the device, or even acknowledge that it <em>has</em> plans.*</p>
<p>Condé&#8217;s plan, meanwhile, is to create digital versions of its magazines that will work on all the upcoming tablets, using new software from Adobe (ADBE). Those tablets aren&#8217;t actually on the market yet, but the publisher says it&#8217;s confident that we&#8217;ll soon see multiple versions of machines featuring large color touchscreens and wireless connections.</p>
<p>So who&#8217;s going to make those gadgets? Condé Nast CEO Chuck Townsend says his company is working closely with Hewlett-Packard (HPQ) and that it has also been communicating its plans to Apple. But Townsend made a point of saying that Apple executives themselves refuse to acknowledge that they&#8217;re actually planning a tablet: &#8220;They&#8217;re not talking to anybody openly,&#8221; he says.</p>
<p>Adobe is creating a publishing tool for the new format, as well as magazine-reader software that may come pre-installed on the devices or may require a download. The software company says it is working exclusively with Condé now, but will offer its tools to other publishers next year.</p>
<p>[Important technical point several readers have brought up: Adobe says its new reader software will run using its <a href="http://get.adobe.com/air/">AIR platform</a>, which works on multiple operating systems, including Apple's desktop system. But neither AIR nor Adobe's flash software works on Apple's iPhone, so if the new mystery device runs on that operating system, there's a problem. I'm following up with Adobe to see what it has to say. UPDATE: <a href="http://mediamemo.allthingsd.com/20091119/can-adobe-and-apple-play-nicely-when-and-if-the-tablet-shows-up/">Here's Adobe's response</a>.]</p>
<p>Condé says its work with Adobe won&#8217;t preclude the company from joining the <a href="http://mediamemo.allthingsd.com/20091002/publishers-like-time-inc-s-hulu-for-magazines-proposal-what-will-apple-and-amazon-say/">&#8220;Hulu for magazines&#8221;</a> storefront/distribution joint venture it has been discussing with Time Warner&#8217;s (TWX) Time Inc. and <a href="http://mediamemo.allthingsd.com/20091111/strength-in-numbers-news-corp-may-join-time-inc-s-hulu-for-magazines/">other publishers</a>. &#8220;Those discussions are ongoing and important and imminent,&#8221; Townsend says.</p>
<p>Okay. So what will Condé&#8217;s magazines look like once the tablets appear? The publisher has been showing a demo video to advertisers, industry executives and employees, and I&#8217;m trying to convince the company to show it to the rest of the world. (UPDATE: <a href="http://mediamemo.allthingsd.com/20091121/another-loud-fuzzy-peek-at-wireds-tablet-edition/">Here&#8217;s a partial, low-quality version of the video</a>).</p>
<p>But until then, you can get a sense of it by checking out the publisher&#8217;s first attempt to port a magazine to the iPhone, which was released today at the <a href="http://bit.ly/2q32Nq">iTunes App Store</a>.</p>
<p>Like the <a href="http://mediamemo.allthingsd.com/20091020/conde-nast-tries-turning-the-app-store-into-a-newsstand-will-you-buy-gq-for-your-iphone/">iPhone version of GQ&#8217;s December issue</a>, Condé says its tablet magazines will feature the same content found in the print versions, including original advertising, with the ability to view pages in their original form or in formats designed specifically for the device. They will also import multimedia content, like videos, and offer the ability to synch up with social networks and other Web sites.</p>
<p>Condé also thinks the business model for its tablet mags will mirror that of its iPhone app. The company intends to charge readers for each title, and it plans to convince the Audit Bureau of Circulations, the magazine industry&#8217;s standards board, that its online sales are equivalent to newsstand sales. That will allow Condé to charge advertisers the same rate as for print ads.</p>
<p>If all of this works, it&#8217;s a dream scenario for Condé and other publishers. The magazine industry gets to keep the revenue streams its print publications generate without having to make the &#8220;analog dollars for digital pennies&#8221; discount that the Web requires. Meanwhile, Condé gets to bask in the benefits of digital&#8211;lower distribution costs, more engagement with readers.</p>
<p>Or put another way: Publishers hope the new devices will repair all the value destruction the Web has wrought.</p>
<p>But all of this assumes that consumers, who&#8217;ve shown no inclination to pay for this stuff on the Web, will be willing to pay for it once it appears on devices no one owns yet. We&#8217;ll find out soon enough.</p>
<p>*One possible exception is the <a href="http://mediamemo.allthingsd.com/20091027/what-does-the-new-york-times-really-know-about-apples-tablet-i-aint-sayin-says-editor-bill-keller/">New York Times</a> (NYT), where editor Bill Keller refuses to talk about possible talks with Steve Jobs and company.</p>
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