Wonderwall

BermanBraun to Launch Three Non-HuffPost Sites — Including Weather — for AOL

Kara Swisher in Media on December 15, 2011 at 8:27 am PT

In a rare partnership, Arianna Huffington makes way for some fancy Hollywood online content producers.

Viral Video: BermanBraun Doesn't Just Make Web Sites ("The Cape" on NBC Debuts Soon)

Kara Swisher in News on December 2, 2010 at 12:15 am PT

Here is a teaser trailer for a midseason replacement television show on NBC called “The Cape.” It’s from Hollywood multimedia production company BermanBraun, which is known in tech for the handsome content sites it makes for Microsoft’s MSN, such as the celebrity-focused Wonderwall. “The Cape” is about a good cop who is framed and has to turn himself into a crime-fighting hero to regain his old life and family. With a cape, natch.

Wonderwall Goes Latino

Kara Swisher in News on October 16, 2010 at 12:46 am PT

Hola Sofia Vergara! In an interesting brand extension, the popular celebrity and entertainment site Wonderwall has launched a version aimed at the U.S. Hispanic market called Wonderwall Latino. The main Wonderwall site, which is a partnership between Hollywood production company BermanBraun and Microsoft’s MSN portal that launched in early 2009, now has 11.3 million unique users and 337 million page views a month.

Exclusive: New MSNBC.com-BermanBraun Online Political Site BLTWY Launches

Kara Swisher in News on October 6, 2010 at 7:12 am PT

While it seems to be a stealth launch, the new online political site for MSNBC.com, created by Hollywood production firm BermanBraun, is now up and running. Called BLTWY–as in “Beltway,” presumably for the road that rings the nation’s capital–the striking rich-media content site is now live.

First Ben Silverman Online Program–"Ready, Set, Dance!"–Debuts on Yahoo

Kara Swisher in News on September 28, 2010 at 7:31 pm PT

Yahoo and Electus, the multiplatform content studio headed by former NBC entertainment head Ben Silverman, debuted its first original, branded entertainment programming tonight with “Ready, Set, Dance!” The site, which is now live on Yahoo Music and sponsored by State Farm, merges the candid-camera phenomenon with reality television and “aims to tap into the pop culture interest in television dance shows and dance videos on the Web….” The site is relatively spare right now, with only one episode, titled “Magic Sparkle Chunk and Frisky Ris.”

Exclusive: BermanBraun Strikes Big Ad Deal with Starcom

Kara Swisher in News on August 17, 2010 at 5:57 pm PT

In an interesting move for premium online content, Hollywood’s BermanBraun has signed an advertising deal with Starcom MediaVest Group, the media agency unit of advertising giant Publicis Groupe, sources said. As part of the deal, Starcom gets a “first look” at all of the online properties created by the innovative production company headed by Lloyd Braun (pictured here) and Gail Berman. BermanBraun produces both digital and mainstream content.

Digital Bromance: Producer Lloyd Braun and MSN's Scott Moore Talk About Online Content on a TV Set!

Kara Swisher in News on April 13, 2010 at 12:49 pm PT

Yesterday, BoomTown interviewed Hollywood producer Lloyd Braun onstage in Las Vegas at the National Association of Broadcasters annual confab about the future of television in the digital age. Braun, as well as many other longtime entertainment execs, are trying to forge the gap, by trying to operate in both worlds. So last week, I motored down to Long Beach to the set of a very elaborate pilot for an action drama that he is shooting for NBC called “The Cape,” to talk about television, as well the latest Web site he launched in partnership with Microsoft’s MSN.

Will BermanBraun and Hachette Give MSN a New "Glo" With Launch of a Dramatically Different Women's Site?

Kara Swisher in News on April 6, 2010 at 12:50 am PT

It’s more than a little ironic that the new “Glo” Web site–a highly stylized women’s lifestyle destination MSN debuted just after midnight today in partnership with Hollywood’s BermanBraun and Hachette Filipacchi Media U.S.–will likely be one of the media sites that shine best on the new Apple iPad, though it was conceived before the iPad was even announced. Actually, Glo is more aimed at upending the notion of what makes a good women-focused Web site.

Yahoo Inks Content Deal With Former NBC Exec Ben Silverman

Kara Swisher in News on January 7, 2010 at 7:51 pm PT

Yahoo has inked a premium content deal with former NBC entertainment head Ben Silverman, in which he will create content for the Internet portal. Yahoo will sell the branded advertising for the online programming–especially video–made by the controversial Hollywood exec. Yahoo confirmed the deal. Silverman left the broadcast television network under a cloud last year, but immediately announced he had struck a deal with Barry Diller’s IAC/InterActiveCorp to form a studio–called Electus–to make multiplatform content that is backed by big brand advertisers.

Exclusive: MSN Inks New Deal With Wonderwall Creator BermanBraun for Online Lifestyle Site

Kara Swisher in News on December 8, 2009 at 3:00 am PT

MSN will announce a new deal with BermanBraun–the Hollywood production company run by former Yahoo media chief and well-known television exec Lloyd Braun and his business partner Gail Berman–to create, design and run an online lifestyle site aimed at fashion, decor, relationships and beauty. The new site, which is still unnamed, will launch in the first half of next year. As part of the deal with the Microsoft portal, magazine giant Hachette Filipacchi Media U.S.–publisher of Elle, Woman’s Day and Elle Decor–will provide content and editorial expertise.