6 posts and columns on workout

With FuelBand, Nike Gets Into the Ultra-Wearable Fitness Game

in Commerce on January 19 at 3:02 pm PT

The big brand already has a full line of fitness devices. So what makes the Nike+ FuelBand different?
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News Byte

Pandora Wants to Pump You Up

in Media on September 8, 2011 at 5:48 am PT

Too time-pressed — or lazy — to figure out which music you’d like to listen to while you sweat? Pandora wants to help: The Internet music service has preprogrammed 12 “workout stations” for motivated-but-not-that-motivated listeners. Examples: “Country Fitness,” “Hard Rock Strength Training” and “Yoga Workout.”

Voices

Early Adopter: Quick Hits from the Launch Conference

in News on February 24, 2011 at 1:30 am PT

Yesterday was the launch of the two-day Launch Conference, a start-up demo orchestrated by entrepreneur Jason Calacanis. So here are some snippets from the event, along with the Early Adopter picks from the demo pit.

Voices

Lights, Camera, Stretch: Viral 2010 for YouTube Japan

in News on December 15, 2010 at 1:36 pm PT

The second most-watched video on YouTube in Japan this year is of an exercise routine. Not just any old exercise routine, though–it’s a take by sportswear maker Reebok on the same one that rules state broadcaster NHK’s airwaves for up to 10 minutes every morning.

Voices

Videogame Firms Make a Play for Women

in News on October 13, 2009 at 5:00 am PT

Videogame publishers, pushing to expand their businesses, are making games that target girls and women a new industry battleground. This holiday season, more games than ever are being geared toward female players. Electronic Arts Inc. is releasing the latest installment of its “Littlest Pet Shop” game for young girls and introducing a series of fashion-themed games called “Charm Girls Club” for older girls later this month.

When You Want Your Own Virtual Trainer

in The Mossberg Solution on May 14, 2008 at 12:01 am PT

If you’re looking for a fun way to get in shape, the Balance Board will do the trick. Like the Wii, its activities encourage all sorts of people to use it, marking yet another smart move from Nintendo.
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