34 posts and columns on World Cup
No question this is one of the biggest news stories in years. Except on the Web, where all of our tweeting and reading and live-streaming about it isn’t generating nearly as much traffic as other big events of the last decade.
Twitter + big TV events are a natural combination, and one that Twitter has been playing up as it sells itself to advertisers.
Although World Cup tweeting caused record high volume and infrastructure demands on Twitter, the most-discussed topic on Twitter this year was actually the Gulf oil spill, said the San Francisco-based company tonight.