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Privacy Groups Urge Congress to Toughen Up on Online Ads

in News on September 1, 2009 at 2:11 pm PT

Ten privacy groups urged Congress on Tuesday to take greater steps to limit advertising that tracks consumers’ behavior online. The coalition, which included the Electronic Frontier Foundation, Consumers Union and Privacy Rights Clearinghouse, singled out behavioral advertising, in which Internet users are tracked, analyzed and served ads based on the information gleaned from their movements, in its recommendations.