WPP Group

Yahoo Tries to Recover From "It's Y!ou" Ad Disaster by Attacking Google's One Box (This Is Going to End in Tears)

Kara Swisher in News on May 5, 2010 at 11:28 pm PT

Say it ain’t you, Yahoo. And yet, here’s one of the major new conceptual directions of the troubled Internet giant’s next pricey marketing campaign, aimed at recovering from its first advertising foray, which is widely considered a failure: A full frontal attack on search leader Google. In fact, it’s an odd attempt to mock the simple and elegant white box that allowed Google to steal Yahoo’s thunder many years back. “There’s nothing to look at but a box and a button,” says the voice-over to the Yahoo commercial about an unnamed, but obvious, Web site. “When you look at this homepage nothing looks back at you.”

Got Yahoo? Internet Giant Hires Goodby as Top Creative Agency for Its Ongoing Brand Revitalization.

Kara Swisher in News on October 19, 2009 at 5:55 pm PT

In a shift that is sure to be much commented on by the advertising industry, Yahoo has tapped Goodby, Silverstein & Partners to take the lead for its creative, advertising, digital marketing and strategic planning efforts. The San Francisco-based Goodby, which is owned by the Omnicom Group, is known for innovative ideas and has done such memorable campaigns as the terrific “Got Milk?” campaign. Perhaps a “Got Yahoo?” campaign is in the future? Until now, the top job of goosing Yahoo’s tarnished brand, as part of a recently launched $100 million marketing push, has been helmed by Ogilvy & Mather.

Yahoo-Microsoft Regulatory Filings Start This Week: Let the Legal Game-Playing Begin!

Kara Swisher in News on August 4, 2009 at 3:01 am PT

After all the investor hubbub over the oh-no-they-didn’t deal between Yahoo and Microsoft starts to die down a bit, the pair are now embarking on the path that is the only way toward proving the efficacy of them joining together. That would be getting a variety of state, federal and international regulators to say yes to the wide-ranging online advertising and search arrangement they announced last week so they can start making it work. According to sources at both companies, a variety of filings will be made this week, including one to the Securities and Exchange Commission that should provide more details of the partnership.