Peter Kafka in Media on April 30 at 9:26 am PT
After raising $27 million, Web ad pioneer Dave Morgan says his take on targeted TV ads is “very close” to profitable.
News Byte
Peter Kafka in Media on February 27 at 6:00 am PT
Buddy Media, a start-up that helps brands manage their presence on Facebook, is now going to help them buy ads, too. The New York-based company has acquired Brighter Option, a “Facebook ads API company” that helps brands purchase media on the social network. WPP, the ad giant that
invested in Buddy Media in 2010, says it will use Buddy/Brighter exclusively to manage its clients’ Facebook ad buys.
Peter Kafka in Media on December 19, 2011 at 8:00 am PT
Though we’ll take this report with a touch or two of salt, it also says paid search declined in last quarter.
Peter Kafka in Media on October 28, 2011 at 5:52 am PT
Depending on who you ask, the ad market is holding steady, or growing more slowly than predicted, or maybe something a little more dire.
News Byte
Peter Kafka in Media on October 29, 2010 at 4:12 am PT
Buddy Media, which helps advertisers manage their presence on Facebook, has linked up with ad giant WPP: The ad holding company will hand over $5 million in cash to the start-up, and will make it a preferred vendor. WPP’s investment will get tacked on to a $23 million funding round Buddy Media announced earlier in the month.
Voices
Jessica E. Vascellaro, Reporter, The Wall Street Journal in News on October 5, 2010 at 5:00 am PT
A company that delivers targeted ads to television sets has scored another endorsement.
NBC Universal plans to announce Tuesday an investment in Invidi Technologies Corp., according to the companies. Terms of the deal aren’t being disclosed. A NBC Universal spokeswoman called the investment “small.”
Peter Kafka in Media on May 5, 2010 at 4:00 am PT
Google, which is still trying to figure out how to crack the TV business, has invested in a tech firm trying to do the same thing.
The search giant is leading a $23 million series D round in Invidi Technologies, which works on “addressable” TV ads.
Voices
Drake Martinet, Intern, All Things Digital in News on March 12, 2010 at 2:30 am PT
This week: We grabbed a Caltrain up to San Francisco to meet with Lance Podell, CEO of Next New Networks, the Web video network whose shows usually mix hi-fi production and lo-fi hosts for that ultra-Webby feel that the kids are raving about.
Or so Podell hopes.
Peter Kafka in Media on December 23, 2009 at 9:35 am PT
Google has bought six companies since August and has many more in its sights. Here’s one category the company is looking at: “Demand-side platforms,” which help ad buyers work with a new group of ad exchanges, like the one Google itself is operating.
