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Wrapp 
10 posts and columns on Wrapp
With New Gifts Launch, Facebook Wants You to Put it on “The Card”
Facebook jumps into real-world, physical gift cards with a new product.
As Facebook Gears Up for E-Commerce Holidays, Social Gifting Start-Ups Buckle Down
Facebook is set to unveil an update to its Gifts feature, and all of the social gifting start-up competition is aflutter.
Plumfare Aims for Foodies With Social Gifting App
Local discovery with a foodie twist.
News Byte
Wrapp’s Social Gifting App Adds Big-Name Retailers for School Shopping
Wrapp, the mobile app that lets you give your Facebook friends free gift cards from retailers, has added a host of new offers just in time for back-to-school shopping. The Swedish company, which launched in the U.S., raising funds from Greylock’s Reid Hoffman, says it has added Office Depot, Dockers, Rent the Runway, Levi’s, Rovio’s online shop, Amazon-owned Zappos, and Roots to its selection of gift cards.Boomerang Pivoting Away From Gtrot to Launch a Social Gifting Service
The Chicago company has raised an additional $1 million in capital to transition from a travel recommendations site to a social gifting service.
LinkedIn’s Co-Founder Reid Hoffman Says Social Innovation Isn’t Over
Despite large-scale successes by Facebook, LinkedIn and Twitter, social isn’t dead, according to Reid Hoffman, who appeared onstage today at D: All Things Digital.
Gap, H&M, Sephora and Others Unwrap New Social Gifting Service in the U.S.
More than 25 major retailers, including the Gap, H&M, Sephora, Brooklyn Industries and others, are working with a small Swedish company named Wrapp to roll-out a social gifting service in the U.S.
Greylock’s Reid Hoffman Invests in Swedish Social Gifting Company
Stockholm-based Wrapp, which was founded by former executives from Spotify, Groupon and other companies, has just received a $5 million gift from Reid Hoffman of Greylock Partners.
News Byte
Wrapp Ties Up Another $5.5 Million for Play on Gift Cards
Social gifting company Wrapp has raised $5.5 million in a first round of funding. The Swedish company, which is planning to expand to the U.S. and the U.K., has created a way for people to easily give gift cards to their friends through Facebook, where mutual acquaintances can contribute additional funds. The round was led by Atomico.Wrapp to Open Up Its New Group-Gifting Service in the U.S.
You’ve heard of group buying, where large masses of people commit to buying something at a discounted price. Here comes a company pitching the idea of group gifting.