News Byte
John Paczkowski in News on February 2 at 8:05 am PT
Robin Burrowes, former head of Xbox Live marketing in Europe, has a new job. At Apple. The exec, who served as head of product marketing for Xbox Live in Europe for three years — and before that, as marketing manager for Xbox U.K. — is heading to Apple’s European office to oversee App Store marketing. Burrowes is the latest hire in a parade of gaming executives recruited by Apple that includes former Nintendo PR manager Robert Saunders and former Xbox PR manager Nick Grange.
Tricia Duryee in Commerce on January 10 at 3:23 pm PT
Turns out the big consumer electronics highlight of Microsoft’s final CES keynote last night was its six-year-old Xbox, thanks in large part to the Kinect.
Ina Fried in News on January 9 at 6:30 pm PT
The company is making a strong argument for why it is probably best that this year’s Vegas appearance will be its last. Expect some theatrics, but very little news.
Tricia Duryee in Commerce on December 4, 2011 at 9:00 pm PT
Michael Suraci, Xbox’s director of marketing, demonstrates the new features, which will roll out in a massive free software update, available Tuesday.
Tricia Duryee in Commerce on November 17, 2011 at 11:52 am PT
Activision’s latest Call of Duty title has shattered all previous entertainment records, grossing more than $775 million in its first five days of sales.
Tricia Duryee in Commerce on November 14, 2011 at 7:00 am PT
Microsoft’s hands-free motion controller made a big splash last holiday season, but can it move past the obvious dance and sports genres?
Kara Swisher in Media on October 11, 2011 at 12:50 pm PT
As the deal officially closes, what’s next?
Peter Kafka in Media on July 11, 2011 at 1:57 pm PT
Machinima is a niche gaming video producer with a huge audience. Now it’s ready to start turning those eyeballs into dollars.
Tricia Duryee in Commerce on June 8, 2011 at 8:01 pm PT
Nintendo’s unveiling of the Wii U has been one of the big highlights of this year’s E3. At a joint press conference between Nintendo and Ubisoft, the two companies provided additional clues as to how a touchscreen can be used to interact with a console and how it will be connected to the Internet to be more social.
Tricia Duryee in Commerce on June 7, 2011 at 10:30 pm PT
Sony’s been hacked, Nintendo’s been hacked. Is Xbox next?
