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	<title>AllThingsD &#187; YahAOL</title>
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		<title>MSFT/YHOO/AOL/ NWS/WTF?</title>
		<link>http://allthingsd.com/20080409/yahoal/</link>
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		<pubDate>Thu, 10 Apr 2008 05:40:14 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[News Corp.]]></category>
		<category><![CDATA[Time Warner]]></category>
		<category><![CDATA[YahAOL]]></category>
		<category><![CDATA[Yahoo]]></category>

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		<description><![CDATA[When Jerry Yang said Yahoo&#8217;s (YHOO) board was &#8220;continuously evaluating all of the company&#8217;s strategic options,&#8221; he wasn&#8217;t kidding. On Wednesday afternoon, Yahoo announced a two-week trial advertising partnership with Google (GOOG), an alliance that &#8211; should it blossom &#8211; could herald Yahoo&#8217;s concession of search advertising to Google and perhaps a postponement of the [...]]]></description>
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<p>When Jerry Yang said Yahoo&#8217;s (YHOO) board was &#8220;<a href="http://digitaldaily.allthingsd.com/20080214/yang-shareholders-letter/">continuously evaluating all of the company&#8217;s strategic options</a>,&#8221; he wasn&#8217;t kidding. On Wednesday afternoon,<a href="http://digitaldaily.allthingsd.com/20080409/yahoo-google/"> Yahoo announced a two-week trial advertising partnership with Google (GOOG)</a>, an alliance that &#8211; should it blossom &#8211; could herald Yahoo&#8217;s concession of search advertising to Google and perhaps a postponement of the seemingly inevitable sale to Microsoft (<a href="http://kara.allthingsd.com/20080410/microhoo-jesus-is-coming-look-busy/">but nothing more</a>). Then, just a few hours later, <a href="http://online.wsj.com/article/SB120776803032602423.html?mod=mm_media_marketing_hs_left">The Wall Street Journal</a> reported that Yahoo is nearing <a href="http://kara.allthingsd.com/20080409/microhoo-taking-it-to-the-mattresses/">a deal to combine its Internet operations with Time Warner’s AOL</a>. The deal would see Yahoo acquire AOL in exchange for the media conglomerate taking 20% stake in the resulting monstrosity. Yahoo will no doubt spin such a combination as one that would bolster its domestic market position. But rather than a synergistic powerhouse, a merger of these companies is more like two louts coming together to make one cretin. Not exactly a proven formula considering recent history. AOL+Compuserve = FAIL. AOL+Netscape = FAIL. AOL+Time Warner = FAIL. AOL+Yahoo? Good luck pitching that one to your shareholders, Jerry. Especially if <a href="http://www.nytimes.com/2008/04/10/technology/10google.html?ex=1365480000&amp;en=055865eb8c67ec54&amp;ei=5088&amp;partner=rssnyt&amp;emc=rss">Microsoft manages to convince News Corp (NWS) to mount a joint, and presumably sweetened, bid for Yahoo.</a></p>
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