Shashi Seth, former top product exec at Yahoo, has joined the Tribune Company as president of Tribune Digital Ventures, according to sources.

He will be reporting to CEO Peter Liguori and based in Silicon Valley, apparently to set up a brand new digital arm of the Chicago-based media company.

Sources said TDV would seek to invest in, buy and partner with innovative startups, not unlike the Comcast Ventures unit of the cable giant, which is run by Amy Banse.

Seth ran a wide variety of product groups for Yahoo — the last as SVP of its Connections division — and left in January, some months after new CEO Marissa Mayer took over.

Seth had been in charge of a swath of key products at Yahoo including Yahoo Mail, the Flickr photo-sharing service and many others.

Previous to Yahoo, Seth also worked at Google and AOL.

How’s that for a cherry on top?

Oleksii Sverdlychenko/Shutterstock

The two companies announced today that Yahoo Mail users can now save email attachments to Dropbox and access their Dropbox accounts from within their email. (This doesn’t happen automatically; users have to opt in, and then save each attachment individually. Yahoo previously had a somewhat similar arrangement with YouSendIt.)

Yahoo has some 300 million active users, so it’s a good win for Dropbox, which has 100 million registered users.

And we’ve seen this movie before; it makes sense for startups that are coming into power to partner with underdogs (see: Facebook and Microsoft and search).

Dropbox has emerged as the strongest-positioned consumer technology startup in Silicon Valley, given that it has a clear business plan that actually makes money, is a talent magnet, and has lots of room to grow. (Dropbox gives away two gigabytes of space per user, and charges $9.99 per month for additional storage.) For proof, see the Mailbox acquisition — very few other companies could have won that bidding war by using their stock.

Of course, the Yahoo partnership is not Dropbox’s first validation of that sort, by any means. The company already has key promotions and integrations with Samsung and HTC, as well as a platform on which other people can build.

But meanwhile, back on the mail front, Dropbox still has minimal document-editing tools compared to Google and Microsoft, which both have widely used email services, online storage and online collaboration tools.

But that could change. At a press conference about a new photo-viewing interface earlier this year, Dropbox said that it planned to push away from being a secure personal-storage product to become a service that brings content to wherever people need it.

“We’re moving away from a file system-centric view to a more content-focused view,” explained a Dropbox engineer at the event.

As I noted in a piece last week about the departure of Yahoo Mail head Vivek Sharma for a new job at Disney, the Silicon Valley Internet giant is likely to see a lot more execs unhappy with the new regime of CEO Marissa Mayer take off after annual bonuses start being handed out in March.

Today, it’s James Carroll, SVP of the consumer and global platform group at Yahoo.

In the job, the former Microsoft exec has been in charge of the company’s global R&D centers in China, India and the Middle East and been “responsible for Yahoo’s content, social and membership platforms and the international delivery of all Yahoo! products and services worldwide.” That has included all its efforts at internationalization, international infrastructure development and localization.

Sources said he is leaving to head international at Go Daddy, one of the world’s biggest Web hosting and domain registration companies. Go Daddy is led by former Yahoo product head Blake Irving, who had hired Carroll at Yahoo in 2010.

And, as NBC announced earlier today, editor in chief of Yahoo News, Hillary Frey, has taken a job there as editorial director of news at NBCNews.com, which is undergoing a major refurbishment. She had been at Yahoo since late 2011.

Many more to come, I am told, as execs either decide to depart or Mayer continues to clean house. It’s still unclear who will be taking over these key jobs at Yahoo.

One thing for sure: I don’t expect a comment from Yahoo PR on the changes.

1.) Samsung Galaxy S4: Bigger Display and Bolder Software — But Is It Better Enough?

2.) How Apple Gets All the Good Apps

3.) Telling Employees He Hasn’t “Walked the Talk,” Cisco’s John Chambers Leans In on Women in the Workplace Issue

4.) LinkedIn to Buy Pulse Newsreader for More Than $50M (and here’s what they could do with Pulse)

5.) How One Boring Company Pulled Off the Perfect SXSW Troll

6.) Crowdfunding for a Cause: Nonprofits Can Now Hold Fundraisers on Crowdtilt

7.) IBM Makes a Big Bet on OpenStack in the Cloud

8.) Yahoo CEO Marissa Mayer Gets a Million-Dollar Bonus After Six Months on the Job

9.) Nokia: A Microsoft Surface Phone Could Screw Us

10.) Outbox: Yahoo Mail Head Sharma Leaves Company (Update: And he has now joined Disney’s online parks division)

For more of the week in review, please follow us on Facebook and Twitter.

According to numerous sources, Vivek Sharma, who is GM of the powerful Yahoo Mail and Yahoo Messenger products, has left the company.

It’s not clear where Sharma — who has been at the Silicon Valley Internet giant since 2009 and has worked in a number of areas, including commerce and search — is going or what the reasons are for his departure from Yahoo.

Some sources said he clashed with CEO Marissa Mayer, who has been involved in the recent overhaul of one of Yahoo’s key consumer products, due in part to recent issues related to email vulnerability and other issues. But others said he simply wanted to move on and has a new job lined up already.

There are several other top Yahoo execs who are likely to go in the coming weeks, especially given many bonuses are awarded this month. Mayer has also been looking over her top management and wider workforce and culling it, sometimes in ways that attract national controversy and even a lawsuit.

Keeping talent and finding new blood has been an issue for the fledgling CEO. As I have previously reported, as well as others in more detail this week, she is approving all new hires herself and has put in place more stringent hiring standards at Yahoo.

Sources said she has been trying to convince a top product exec at Google to essentially replace Shashi Seth — with whom she parted ways in January — who would oversee Mail, Answers, Messenger, the homepage and possibly the media group.

In addition, her COO Henrique De Castro has a search out for a new head of the key Americas unit to man its important sales division and more in the U.S. market.

In other words, a lot of empty desks that need filling.

I have an email in for comment into Yahoo, but you know how that goes (FYI: It doesn’t).

At a Morgan Stanley investment conference today, the affable Yahoo CFO Ken Goldman put in an appearance to talk about life at Yahoo since he got there last fall.

Unfortunately, he said almost nothing new in an onstage interview and, more importantly, did not address the hot-button controversy around the work-from-home ban that CEO Marissa Mayer instituted last week.

To be fair, that’s because Goldman was not asked by anyone about the issue, which is perhaps not a surprise at these hand-holding investor events. But he did make a veiled reference when touting its “strong leadership” now.

“What gives people confidence is that we’re making decisions,” he said. “The worst thing to do in a company is to waffle.” But Goldman then added obliquely that some people like those decisions and “some people don’t.”

No, they don’t! Woo-hee, has this one blown up!

The work-from-home debate has certainly exploded across the landscape this week, after an edict to eliminate the long-time employee policy at Yahoo, especially since most other Internet companies tout flexible work arrangements.

But, apparently, Mayer thinks Yahoos have abused the privilege — she noted at an employee meeting last week that VPN logs showed work-at-home staff did not sign on enough — and a Yahoo internal memo said that working “physically together” was the way to reenergize the lagging fortunes at the company.

Opinions inside Yahoo about the topic have been mixed but heated, essentially pitting employees against each other in an awkward way. But the reaction from outside the company has been decidedly negative.

At the Morgan event in San Francisco, Goldman instead focused on the sunnier side of the street at the Silicon Valley Internet giant, noting the Mayer regime was focused on increasing user engagement, international presence and broadening its demographics.

“The thing that just struck me over and over is how much has been done by this company that is really new,” said Goldman, pointing inevitably to the new free food policy — which has long been common across Silicon Valley — as well as a quarterly goal system, employee reviews, weekly FYI meetings and more.

Referring to internal polls showing increased confidence among staff, he added: “What really strikes me is how much has been done to really improve the quality of life at Yahoo.”

Goldman also touched on the need to increase revenue, spur innovation and also some upgrades of core products such as Yahoo Mail and its famous homepage, although leaving out that this had been in the works before the new leadership team was in place.

He also talked, as Mayer has a lot, about the importance of mobile to the future there, noting that the mobile revenue was still “modest.” (Goldman declined to say just how modest, but I posted that depressing number here.)

“We just got into this is a major way,” he said, asking investors for patience to get up to mobile speed at Yahoo. “I think we have been clear it will take us some time, but we have taken some positive steps.”

Earlier today Yahoo reported fourth-quarter earnings that beat analyst estimates, on still-flattish revenue.

Still, up is up, even if it is not really that much up, so Wall Steet bid up shares of the Silicon Valley Internet giant in after-hours trading.

Now it’s onto the conference call with investors for CEO Marissa Mayer:

2:02 pm: Before the call, you can hear Mayer complaining about the goofy music played during the pre-conference call waiting time.

“We have to get better music,” she says to some minion. “This is not good music.”

Music to my ears! I say we get Beyoncé, lipsyncing or not.

The call starts quickly after that, with the ever-eager Mayer leaping right in with the fourth-quarter news, which is not all that bad.

It’s the first full year of growth in a while — though not the first quarter-to-quarter increase — even if it is only a very modest two percent increase.

That compares to industry-wide gains in revenue of many, many, many times that, but for Yahoo this is cause for a parade. A small parade, with good music, but a parade nonetheless.

“It’s hard to believe this is only my first full quarter here at Yahoo,” says Mayer in an upbeat tone.

She notes that her focus on product excellence and user experience was continuing, with some “early positive trends” in both products and people.

Mayer then list a series of moves, from the free food and better smartphones for employees to the addition of well-regarded entrepreneur Max Levchin to the board to the refreshes of Yahoo Mail and Flickr to the acquisition of some sassy new mobile startups.

Mayer also notes that the company under her purview had removed “385 of highest priority obstacles,” although she did not name any specifics.

I imagine what No. 332 is: Switching out the iceberg lettuce at the URL cafeteria on Yahoo’s Sunnyvale, Calif. HQ campus with some tasty organic mesclun as they have at Google, from whence Mayer came.

Better roughage means better returns!

2:14 pm: Mayer turns the call over to CFO Ken Goldman, also a newbie. As usual, he runs through the numbers that are already in all the releases already. But I am enjoying his New England accent, hoping he will say the slight increase in revenue was “wicked” good.

Goldman, in fact, calls the revenue increase “modest,” which is true, although it sounds like “mah-dist.”

What’s not mah-dist is how much stock Yahoo has bought back, using its windfall from the recent sale of assets in China. It’s $1.45 billion, with more that that left to use for more share buybacks. That should keep Yahoo’s stock up nicely.

Goldman also talks about increases in the company’s search business, although notes that the Microsoft relationship is still not the most fantastic.

He speaks more effusively of Yahoo’s Asian partners, including Yahoo! Japan and China’s Alibaba Group. It’s deserved, since they have been the company’s treasure trove against its meh core performance in recent years.

Not so tasty is the problem Yahoo has with a big-money contract dispute in Mexico, which Goldman reiterates is “without merit.”

2:28 pm: Goldman moves onto Yahoo’s cash position, which is strong and which he says is going to be used to make the company better.

Mayer is back on board, talking about key focuses over multiple years.

She says Yahoo needs a “chain reaction of growth,” which needs to be fueled by a dozen new products that become a daily habits for consumers to increase usage and other metrics.

A nuclear bomb explosion is not exactly the best metaphor for a company’s turnaround, but in Yahoo’s case it is probably a pretty good one, given how stubborn its decline has been.

Mayer then switches the metaphor to one she recently used about “returning to the roots” of Yahoo.

Actually, mixing the metaphors, Yahoo has to blast some significant roots that have gotten in the way of its innovation over the years.

“The best is yet to come,” promises Mayer, in what she says will be a multi-year effort.

Now onto questions from the analysts!

2:40 pm: The first question is about commercialization of its products. Mayer answers she is both pro-advertising and anti-ad — meaning they are good when they add to user experience and bad when they do not.

There will be slight margin declines due to this, which is the real point of the query, which Goldman says will not be too impacted.

The next question is on the weaker performance in display ads and whether mobile ads can ramp up quick enough or not.

Yahoo is not breaking out mobile revenue numbers as yet — it’s not impressive as yet, so that’s what’s going on there — although Mayer points to the number of mobile users increasing to 200 million now.

As to the declines in display, Mayer gives a non-answer, but it is likely due to big changes that new Yahoo COO Henrique De Castro has put into place in the way it sells ads and which AllThingsD.com previously reported on. Mayer earlier in the call had confirmed those changes.

The fact of the matter — which is just what the analyst was asking about — is that Mayer simply has to improve display revenue, which is Yahoo’s core business.

Mayer then addresses the issue of not providing usage metrics anymore. Yahoo has withheld a lot of them since she has taken over, and she says it is because they are not indicative of metrics that, well, she thinks you need to know.

Instead, Mayer points to other metrics that she feels are better, such as number of ads sold and price per click on search.

Speaking of search, the next question is about that. What can Mayer say — and she does — but that Yahoo must also improve in that area. Indeed, it is lucrative low-hanging fruit for the company.

Here comes an interesting observation she makes based on a question of mobile versus desktop, which Mayer says should not be separated as two areas as consumers don’t think that way.

Yahoo is tuning up a dozen products, she says, having started with Yahoo Mail and its Flickr photo-sharing app.

2:54 pm: Mayer is not saying which of this dirty dozen is next to get a makeover.

“We’re investing in small, nimble, excellent teams,” says Mayer, who then tries to reference a famous Margaret Mead quote, but ends up mangling it a bit.

It is, for the record: “Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.”

This is true, which might make some Yahoo staffers nervous, since Mayer’s recent stack ranking of them means she can start on employee layoffs anytime she likes to separate the wheat from the chaff.

3:01 pm: Whoo-whee, this is going long and I am getting weary. Mayer has to be some kind of digital Energizer Bunny — she just flew in from the World Economic Forum in Davos, Switzerland and moved right into the prep for the Q4 earnings.

Tomorrow, she is presumably off to Las Vegas, where Yahoo’s global sales conference will start and she will doubtlessly be making an appearance.

I am exhausted simply by walking up and down the stairs at my house.

The next question is about third-party publishers and ad tech on mobile.

“Mobile monetization is new for everyone,” she says correctly, making the point that no one knows what is going to shake out.

She uses — as she has used — the example of when people thought search was not a moneymaker until Google proved otherwise.

The problem is, of course, that Google is Yahoo’s biggest rival in this new mobile ad arena, along with Facebook and many others. And Google, as its recent results showed, does know how to make money compared to Yahoo.

The next question is about mobile monetization eating into desktop revenue.

Mayer notes that Yahoo has hired 120 people with computer science degrees in the quarter to work on that area.

In other words, get ready for a symphony of geeks to return Yahoo to relevance.

Would they can pull it off, as that would be a tune worth listening to.

Speaking of something worth listening to, here is a video of Diana Ross’ song, “Chain Reaction,” to enjoy:

According to multiple sources close to the situation, Yahoo Connections SVP Shashi Seth is leaving the company. CEO Marissa Mayer sent an email to staff earlier today saying the last day for one of the top execs of the company would be tomorrow.

[UPDATE: A Yahoo spokesperson confirmed the departure of Seth, as well as that of Chief Information Security Justin Somaini, which I reported yesterday.]

As I reported last night, rumors of the former Google and AOL executive’s departure have been running through Yahoo for months and now it appears to be true.

Sources said Mayer is in the midst of culling top execs, even as some are contemplating departure due to unhappiness under her new regime.

Seth has been in charge of a swath of key products at Yahoo including Yahoo Mail, the Flickr photo-sharing service and many others. Mayer is an experienced product exec from her tenure at Google and has been involving herself deeply in that arena.

Seth also posted a goodbye on the LinkedIn social network, writing:

“After three years I have come to the incredibly hard decision to move on from Yahoo. I truly enjoyed working with an amazing team, that was passionate, hard working, and truly brilliant. I will miss working with them!”

Yahoo’s Chief Information Security Officer Justin Somaini (pictured here) has left the company, according to sources.

It’s not clear why the top security risk exec has departed the Silicon Valley Internet giant. But, said sources, it could be partially related to the recent hacking issues around the newly refreshed Yahoo Mail, including its vulnerabilities to cross-site scripting, or XSS, attacks. This has been blamed for a surge in spam emanating from compromised email accounts, a problem that some security experts outside the company said Yahoo has been slow to fix.

Along with a number of execs, including Connections SVP Shashi Seth, addressing such issues were within Somaini’s purview. It’s not clear if Seth — who has also been the subject of persistent departures rumors internally over the last few months — will also be getting some of the blame for the embarrassing security problem in a key Yahoo product.

But sources noted that Somaini’s leaving is also part of a wider look at a range of higher-level execs at Yahoo — top staff status is based on Levels, such as L3, L4, L5 — that is now taking place across the company by CEO Marissa Mayer.

Sources noted that Mayer is moving to replace a number of them as she seeks to remake the top ranks of the company, even as some are contemplating departure in the March time frame when their various and sundry stock options and other payouts are realized.

That said, sources said Somaini has been looking to leave too, unhappy with the new regime, as are some others at his level.

His quest for a new job should not be too hard, since Somaini has a strong resume, coming to Yahoo in April of 2011 from Symantec, where he was also CISO. Before that, he worked as a director of information security at VeriSign. He has a very lively cybersecurity blog, too, which you can look at here.

I reached out to Yahoo for comment, but have not heard back as yet.

That’s the claim from Offensive Security, a security research and training firm. In a blog post yesterday, the firm demonstrated how Yahoo Mail is still vulnerable to cross-site scripting, or XSS, attacks.

You can see the latest demonstration in the video below. Remember that the vulnerability initially disclosed by Shahin Ramezany, a researcher at Abysssec, a small independent security firm, was also of the XSS variety. It involved sending a link to a Yahoo mail user, who then presumably takes the bait and clicks the link, which has the effect of mining enough information about their account credentials that the attacker can later take over the target’s account.

Yahoo said it fixed this vulnerability later on the night of Jan. 7.

But now Offensive Security is claiming that Yahoo may have fixed the immediate problem, but not the more fundamental underlying problem that allowed it in the first place.

“In this case, Yahoo has been provided the proof-of-concept by Shahin. They thought they had it corrected and went around releasing statements to that fact,” Offensive’s Jim O’Gorman told me by email. “However, and this is actually common, they corrected the specific method of exploitation that was used in the initial proof-of-concept, but did not correct the underlying flaw. Because of this, it’s possible to bypass Yahoo’s new protections with only some slight modifications.” While he didn’t go into a lot of technical detail, he likened it to killing a couple of roaches, but not addressing the underlying environmental conditions that allow roaches to thrive in the first place.

And as I noted on Monday, this isn’t Yahoo’s first experience with XSS vulnerabilities. The Shahin video looked an awful lot like another XSS vulnerability about which Yahoo was told in November. Yahoo has since insisted they are not one and the same, but they certainly aren’t very different, either.

I’ve asked Yahoo for a comment on Offensive’s claims, but haven’t heard back yet.

Anyway, here’s Offensive’s demonstration, complete with some head-pounding techno.

This week in Las Vegas, the new management team running Yahoo — including CEO Marissa Mayer — is at International CES to schmooze with big advertisers and convince them that Yahoo is the place to put large chunks of their marketing budgets.

One of the longtime selling points of the company is the sheer size of its audience, especially for the key money-making parts of the site — the homepage, Yahoo Mail and search.

But private stats from comScore show that those three areas have continued their longtime decline over the last year, in some cases dropping significantly. In November and December, for example, compared to the same two months a year ago, U.S. search was down 28 percent and 24 percent respectively, while mail was down 16 percent and 12 percent.

This matters a great deal, since the troika of homepage, mail and search have been the critical driver of the Yahoo value ecosystem for advertisers.

The impact of those drops is felt all over Yahoo, whose music, movie, games and travel site have also seen massive drop-offs in traffic year over year in those same months.

Stopping the decline is critical for Yahoo, since Mayer herself has underscored the need for size in her pushing for new businesses at Yahoo that are 100 million users in size and/or have revenue prospects of at least $100 million.

While this is a lofty vision, the reality of traffic falloffs on key properties is a vexing issue, especially since they remain its main source of revenue and also an important element in launching future products Mayer is promising will turbocharge the company.

It’s not that Yahoo is not huge, especially compared to most sites on the Web.

As one of the top Internet brands, according to a recent Nielsen report, the average number of total monthly unique visitors for the longtime Silicon Valley Internet company in 2012 was 141.6 million, No. 3 behind Google and Facebook in the U.S. market. Similar rankings were reported by comScore, which placed Yahoo at the No. 2 spot after Google, with 171.4 million monthly visitors in November.

But, for many years, traffic to those important consumer destinations of Yahoo has been on a clear and unstopping decline, statistics (usually from comScore) that the company nonetheless always dutifully puts in its earnings slides — see below — for investors to get some idea of the major and vexing issues facing the company.

That was suddenly ended in the last quarter with the engagement slide removed from Yahoo’s public deck entirely. Not all companies include such stats, so when I inquired as to why the company had made the change, Yahoo PR never returned my phone call.

But it’s not hard to guess the reason for the shift — the numbers were not good and they called more attention to Yahoo’s glaring challenge, which is getting users reengaged with its products by creating what Mayer has dubbed several times “delightful” experiences.

According to numerous sources, that has also been the case within the company too, with the new regime restricting an internal transparency initiative pushed by former Chief Product Officer Blake Irving that shared product performance numbers with the top 100 leaders at Yahoo.

And while it’s an interesting strategic choice, several sources inside the company this week urged me to get ahold of increasingly worrisome numbers from comScore — available to its private clients — comparing November 2011 to November 2012 and also December 2011 to December 2012 at home and work in the U.S.

So I did, getting the same stats from numerous sources — numbers that a spokesman for comScore confirmed were correct.

And, as promised, they are worrisome indeed.

In November 2012, compared to November 2011, the monthly unique visitors to the homepage declined 17 percent to 91.8 million from 110.9 million; Yahoo Mail dropped 16 percent (from 92 million to 77.7 million); and Yahoo search dropped 28 percent (from 93.3 million to 66.9 million).

Also off significantly for all three areas, often by one-third, were a plethora of other stats: Percentage of reach, total minutes, total page views, total visits and more.

One of the only bright spots for Yahoo was the relatively small Flickr sites, which were up 37 percent — 26.7 million versus 19.4 million — in unique monthly visitors year over year. The photo-sharing site — which has been getting a much-needed refresh — was also up in all other stats.

But Flickr — which Mayer (pictured here) has laudably touted and supported after years of inexplicable neglect — is not a money-maker for Yahoo, even if its return does burnish the company’s tech and innovation cred.

In December 2011 to December 2012, the homepage was more stable, gaining four percent in monthly uniques from 109.4 million to 114.2 million, but with other key stats both rising and falling. Total visits were up 14 percent, for example, while average minutes per visit was down 13.6 percent.

But the trouble for mail or search continued, off 12 percent (89.9 million to 78.7 million) and 24 percent (88.7 million to 67.4 million) respectively in monthly uniques, with similarly major declines in all other stats.

Mail recently got a refresh too under Mayer, despite some recent security glitches, so new stats will show if that will help stem the declines. Search is another story all together, with Yahoo in what can only be described as a dysfunctional partnership with Microsoft that numerous sources tell me Mayer is seeking to end.

The homepage, too, is undergoing a redo, with a design that has a decidedly more mobile and social feel, and pushing an ethos of Yahoo becoming a hub for content discovery. It is hoped the new look will boost traffic relatively quickly from its current downward trajectory.

To be fair, there can be lots and lots of reasons for these declines, although most of Yahoo’s competitors are, at worse, seeing a flattening of growth and not outright declines.

And sometimes Internet sites complain that services like comScore undercount, although Yahoo had previously used the firm in its public documents. More to the point, as multiple sources within the company note, the stats are directionally correct in that they closely track with internal Yahoo numbers.

Which is to say, traffic is going down rather than growing. That is clearly why Mayer has loudly stressed mobile since arriving at Yahoo, an area not included in these numbers that many sources said has strong growth to about 70 million monthly unique visitors via its apps and mobile-enabled Web offerings.

But unlike the homepage, mail and search — which push and pull traffic all over Yahoo and are responsible for most of its current monetization — mobile also makes very little money now. And Yahoo — unlike Facebook, which recently did — does not break out mobile results.

So, it will be interesting to see if the company does so when it reports fourth-quarter earnings on January 28 and also if it says anything about continued traffic declines of its traditional Web business in the period and the impact on revenue.

Still, there are lots of ways to counter declining or flat revenues, even with declining traffic — via cost cuts, efficiencies, charging more and selling assets (as Yahoo did in the last quarter). And Yahoo has ably managed to keep its operating margins growing over the years, despite both the declines in traffic and moribund growth in its revenue.

But the real and only fix is the drastic fix to existing tentpoles Yahoo has and the creation or acquisition of products that excite consumers and, therefore, advertisers.

It’s not an easy thing, of course, as well-known venture capitalist Ben Horowitz recently wrote in his blog about the need to focus on products over building and improving culture — one of Mayer’s other big initiatives at Yahoo.

Wrote Horowitz in what I consider one of the clearest articulations of what it takes to win for startups, as well as big companies like Yahoo:

“The primary thing that any technology startup must do is build a product that’s at least 10 times better at doing something than the current prevailing way of doing that thing. Two or three times better will not be good enough to get people to switch to the new thing fast enough or in large enough volume to matter. The second thing that any technology startup must do is to take the market. If it’s possible to do something 10X better, it’s also possible that you won’t be the only company to figure that out. Therefore, you must take the market before somebody else does.”

If you want to take a gander, here are some more of those old Yahoo quarterly engagement slides, which were recently eliminated from its presentations:

(Note: I reached out to Yahoo’s outside PR firm — since they do respond to queries — and also some company execs to get a comment on this story, but so far there has been none.)

Over the weekend there was a lot of buzz about a cross-site scripting vulnerability recently discovered in Yahoo Mail. It’s the subject of a story by TheNextWeb that’s getting a lot of traffic today.

The vulnerability was revealed by Shahin Ramezany, a researcher at Abysssec, a small independent security firm. According to his video demonstration, which you can see below (it’s hard to see, so best to watch it in full-screen mode), the vulnerability is one of those cross-site scripting, or XSS, vulnerabilities that work across multiple browsers. Ramezany said via his Twitter feed that he will disclose more about how the vulnerability works after Yahoo has patched it.

But the vulnerability is practically identical to another one that was documented in late November and was seen being hawked on the Web by an Egyptian hacker known as TheHell for an asking price of $700. Compare the two videos below. The first is from Abysssec/Ramezany and runs about four minutes. The second was created by TheHell, and it runs about 90 seconds.

First, Abysssec:

And now TheHell:

They certainly look similar to me. Anyhow, security journalist Brian Krebs notified Yahoo about it on Nov. 12, which means that if indeed these vulnerabilities are one and the same — not 100 percent certain, but tell me they don’t look alike — then Yahoo has had nearly two months to try to patch it.

It’s not the first time Yahoo Mail accounts have been compromised in some manner. In July, the company confirmed that some 450,000 user names and passwords were compromised. They had come to Yahoo via its acquisition of Associated Content in 2010 and had been stored on a server in plain text format.

The news comes less than a month after Yahoo unveiled a big redesign of its Yahoo Mail service, which followed a fairly radical redesign of its home page. As of December, Yahoo Mail was in third place behind Google’s Gmail and Microsoft’s Outlook.com (formerly Hotmail) as the most popular Web mail service.

Yahoo hasn’t said much about it yet and no one there has returned my calls, though a Yahoo spokesman in the U.K. said the company is investigating the vulnerability. Um, yeah.

Yahoo appears to be rolling out the newest version of the redesign of its homepage even more extensively across several major browsers, including Google Chrome, Apple Safari and Mozilla Firefox.

As AllThingsD has previously reported several times, the Silicon Valley Internet giant has been working on a new homepage look, designed to improve its declining consumer usage.

The latest look has been present on all my browsers all day, rather than cycling off to the old version as before. The design is cleaner, with a more touchscreen tablet approach, new icons, and a scrolling news feature. With a more mobile feel, it’s slightly different than previous new versions that Yahoo has been testing over the last few months.

After redoing its Yahoo Mail and Flickr photo-sharing service, sources inside the company said that Yahoo is now close to launching the new homepage. It’s part of an effort called Project Homerun and also a larger effort called Project Zed, which will also include more personalization and a focus on bringing in a range of third-party content.

More on what that means soon …

Until then, here are three different screenshots from tonight from Chrome, Safari and Firefox:

So far in the six-month reign of Yahoo CEO Marissa Mayer, there has been a pile of attention paid to the flashy cultural changes (free food!), much-needed rehauls of key mainstays (Flickr, Yahoo! Mail, homepage), a focus on attracting entrepreneurial talent (Hey, we got Max Levchin to join the board!) and, of course, the frequent mention of mobilemobilemobile by the former Google product exec.

But on the topic of where the Silicon Valley Internet giant’s search and display advertising business is headed — which is, of course, its key revenue and profit generator — it’s pretty much been crickets.

No longer, it seems, according to multiple sources inside and outside Yahoo. Mayer is planning a series of appearances at the upcoming Consumer Electronics Show — which is taking place in Las Vegas in less than two weeks.

That includes sitting for a high-profile fireside chat with Starcom MediaVest Group Global CEO Laura Desmond in front of several hundred ad clients on Wednesday, January 9; organizing a plethora of one-on-one meetings; and throwing a Yahoo dinner party, as well as angling for invites to key parties thrown by others, such as MediaLink’s power player dinner on Tuesday, January 8.

As I previously reported, the company is planning on having this much more prominent presence there in order to reset its sometime rocky relationship with advertisers.

And, not surprisingly, its big weapon at the giant annual confab will apparently be Mayer, who has not yet interfaced significantly with the company’s big ad clients since taking the top job in July. At CES, sources said, Yahoo is hoping the “Marissa Halo” — i.e. the excitement around the decidedly telegenic exec — will help boost its business.

It’s important, since big agencies and advertisers have privately been grumbling about the lack of outreach by Yahoo and also how much more active execs at rivals such as Facebook, Google and AOL have been.

More than one source close to Yahoo said the dissatisfaction was being heard loud and clear at the company. “[Everyone will] take it as an opportunity to vent (again), while Yahoo promises a new beginning,” said one exec.

New beginnings will again be the case, though, with new COO Henrique De Castro also in place. He’s been making a series of moves to rejigger the ad business at Yahoo since he got there earlier in the fall, also from Google, including shifting its sales process to a category model.

In addition, Yahoo execs have continued their noodling on whether or not to make significant ad tech purchases — with no major deals in place yet — along with improving the creaky performance of the company’s own owned-and-operated offerings.

It’s all in the hope that advertisers and agencies will reconnect with Yahoo after the nearly consistent CEO changes over the last year. For those keeping score, after Carol Bartz was fired in the fall of 2011, CEO Scott Thompson made his debut at CES in early 2012, touting Yahoo’s data prowess before being ousted only months later. He was followed by renewed efforts toward marketers by interim CEO Ross Levinsohn.

And now there’s Mayer.

Interestingly, while many major ad players are looking for more specifics about how Yahoo will improve its mobile, search and data products to give better insights to advertisers, they also are simply wanting to hear Mayer’s plans for Yahoo.

“What I don’t see yet is what the vision for Yahoo is, articulating the bigger ideas than just presenting an assemblage of products,” said Rob Norman, chief digital officer of GroupM Global. “And what everyone would still like to see is what is the escape route from being a portal or even reemerging from what that means, so I am really interested in what she has to say.”

Added another top ad exec: “She really has not said anything yet about how she plans to capitalize on Yahoo’s strengths over the next year in the ad space. People are genuinely excited about Mayer, but the stakes are still high for her since everyone feels as if they have already given Yahoo a lot of extra chances.”

High stakes, indeed. But, then again, it is Vegas.

In the last week, Yahoo has redone its powerful Yahoo Mail, refreshed its Flickr photo-sharing service and is also set to release a spanking new homepage design.

It’s part of a series of changes made since new CEO Marissa Mayer arrived this summer from Google, including detailed employee performance reviews, free food, new smartphones and a hunt for innovative mobile properties to scoop up to improve Yahoo’s creaky Silicon Valley reputation.

Now, according to sources close to the situation, that rejiggering will extend to Yahoo’s board too, with an effort to add more Internet savvy members as directors.

That’s actually be an aim for a while, including a board appointment for longtime entrepreneur Max Levchin, which sources said will occur soon.

In fact, Levchin has been mulling the Yahoo board job for a while, having long been intrigued by the company’s troubles and seeing it as an opportunity rather than a liability.

The wooing of Levchin is also not new. As I wrote in February, he had been pegged for a board seat by then-activist shareholder Dan Loeb of Third Point — who is now on the board after winning his fight with Yahoo and ousted former CEO Scott Thompson. But Levchin, as well as SurveyMonkey CEO David Goldberg, did not want to be part of a dissident slate against Yahoo co-founder and then-board member Jerry Yang.

I had written in September that the board was again looking at Levchin, for a seat designated under an agreement Yahoo had made with Loeb.

The hedge fund investor, who owns a large chunk of Yahoo, had the right to nominate a mutually agreed-upon fourth director after the company settled the proxy fight with him earlier this year. The other directors he nominated previously were Michael Wolf and Harry Wilson.

The thoughtful and cerebral Levchin (pictured here) is best known as a top exec at PayPal. He then founded Slide, a then-hot start-up that made apps — then called “widgets” — for Facebook, including some that let you toss sheep (remember SuperPoke!?!).

(I had been hard on Slide back then, noting that the idea of a “Widget IPO” was ludicrous: “It’s a sign to me that suddenly makes the scene feel very bubbly, given that Slide certainly has traffic, but no proven track record to continually make money.”)

But Slide, which Levchin considered a disappointment despite a huge funding valuing the company at $550 million, was sold to Google for $180 million in mid-2010.

Levchin quickly chafed at the search giant, after working on a variety of social efforts there, including clashing with Google+ leader Vic Gundotra. Levchin did not work that closely with Mayer while at Google, although they are friendly.

He eventually left the company in mid-2011, with Google shuttering Slide, and has since been working on a new start-up in San Francisco.

An active angel investor, he’s one of many entrepreneurs in the Web arena that young start-ups look up to, which is the presumable reason for bringing him onto the Yahoo board. Once added, he’d easily be the hippest director in the group.

The Yahoo board changes will also include the departure of some board members, including Weather Channel CEO David Kenny, who had once been considered as a possible CEO of Yahoo. Other rumors that had been raised included a change in chairman, but sources said that this is not the case for now.

When I emailed and texted him yesterday afternoon about the board changes I had heard were coming, Yahoo Chairman Fred Amoroso wrote me: “As a matter of policy, I don’t comment on rumors.”

Kenny also declined to comment yesterday, noting he was on a plane and was not reachable.

Presumbly, he was returning east from the Yahoo board meeting that was held earlier this week in Silicon Valley.

The Yahoo board moves echo similar changes that were made when former CEO Carol Bartz came into office.

The New York Times also posted on the changes, noting Intuit CEO Brad Smith was also leaving the board. Last year, Smith had become a very active board member, especially after Bartz and then Thompson were ousted, but his own board at the financial software company had been asking him to cut back.

Sources said other new directors might also be named to replace him, but that this was not going to be announced by Yahoo at this time.

Until the inevitable board news, here’s a video of one of many interviews I did with Levchin — this back in 2009 — to give you an idea of his stylings:

]]> http://allthingsd.com/20121213/along-with-flickr-mail-and-homepage-yahoos-board-will-also-get-a-refresh/feed/ 0 http://allthingsd.com/20121211/yahoo-updates-mail-adding-native-iphone-and-windows-8-apps-like-we-said/ http://allthingsd.com/20121211/yahoo-updates-mail-adding-native-iphone-and-windows-8-apps-like-we-said/#comments Tue, 11 Dec 2012 15:25:41 +0000 Kara Swisher http://allthingsd.com/?p=276768

As AllThingsD previously reported it would, Yahoo has released a new version of its Yahoo Mail offering, updating its Web offering and also adding native mobile apps for Apple iPhone and Microsoft’s Windows 8. It also updated its Google Android app.

The new Web mail has a decidedly cleaner design and improved search, part of an effort to better compete with Google’s Gmail, which has taken major share from Yahoo in the arena in recent years.

In fact, one source told me that the aim was to be “more Gmail-like.” And, indeed, it looks like it is. Yahoo is also working on a radical rehaul of its homepage, which is set to debut in the coming weeks, although the Silicon Valley Internet giant has been rolling it out in testing for months now.

Redoing Yahoo’s flagship properties — especially to focus on mobile — is a key priority at the company under new CEO Marissa Mayer. She said in a blog post that the new Yahoo Mail will be rolled out to most users soon.

It’s an important step, as I noted in my post about the impending changes to Yahoo Mail, which got its last refresh a year ago:

At the time, the first change in five years got good reviews, with a cleaner design, Twitter and Facebook integration, improved spam filters and speedier delivery.

Unfortunately, since then, Google’s Gmail has become the most popular email service in the world, passing Microsoft’s Hotmail (which is now called Outlook.com after a recent rejiggering), according to recent stats from comScore. That has added up to Gmail’s 287.9 million monthly unique visitors worldwide, 286.2 million for Microsoft’s email product and 281.7 million for Yahoo Mail.

Still, in the U.S. at least, Yahoo is holding onto its longtime — though dwindling — lead, with 76.7 million using Google’s email product and 35.5 million using Microsoft’s.

It’s an important spot to maintain for Yahoo, since many of the users of its products now come to the site to access email and it has been a key driver to its content properties.

But to keep mindshare, Yahoo faces increasingly strong competition. Google’s Gmail released a series of solid improvements last fall. In addition, along with the positively reviewed Microsoft Outlook.com redo, AOL has just announced a new email product called Alto. While it is in beta to a small audience, it is aiming to help users with multiple email accounts organize them better.

In others words, the mail business — especially using it via smartphones and tablets — is another place Yahoo has to make sure it remains innovative.

]]> http://allthingsd.com/20121211/yahoo-updates-mail-adding-native-iphone-and-windows-8-apps-like-we-said/feed/ 0 http://allthingsd.com/20121112/along-with-new-homepage-yahoo-also-set-to-launch-a-gmail-like-email-reboot-to-slow-gmail-gains/ http://allthingsd.com/20121112/along-with-new-homepage-yahoo-also-set-to-launch-a-gmail-like-email-reboot-to-slow-gmail-gains/#comments Tue, 13 Nov 2012 00:11:49 +0000 Kara Swisher http://allthingsd.com/?p=268389

According to sources close to the company, Yahoo is prepping to launch a major overhaul of Yahoo Mail — which sources said has a cleaner, “more Gmail-like” look.

I am not clear exactly what that means in terms of features and design. But sources said the goal of the redo — which has been initiated by new CEO Marissa Mayer, who is also pushing ahead with a new homepage design — is to better compete with the fast-growing mail offering from Google.

“Marissa thinks Yahoo Mail has been a big missed opportunity for the company and she wants to fix that,” said one person with knowledge of the effort, which had also been mulled by previous CEO Scott Thompson.

Sources said the latest iteration of Yahoo Mail will be released in early December, just after the new homepage is rolled out widely.

That’s a lot of change at a critical money-making time for Yahoo, but Mayer — a former top Google product exec — has publicly committed the company to releasing innovative and mobile-focused products as a key differentiator.

It’s a good idea when it comes to Yahoo Mail, even though it got a major refresh just about a year ago. At the time, the first change in five years got good reviews, with a cleaner design, Twitter and Facebook integration, improved spam filters and speedier delivery.

Unfortunately, since then, Google’s Gmail has become the most popular email service in the world, passing Microsoft’s Hotmail (which is now called Outlook.com after a recent rejiggering), according to recent stats from comScore. That has added up to Gmail’s 287.9 million monthly unique visitors worldwide, 286.2 million for Microsoft’s email product and 281.7 million for Yahoo Mail.

Still, in the U.S. at least, Yahoo is holding onto its longtime — though dwindling — lead, with 76.7 million using Google’s email product and 35.5 million using Microsoft’s.

It’s an important spot to maintain for Yahoo, since many of the users of its products now come to the site to access email and it has been a key driver to its content properties.

But to keep mindshare, Yahoo faces increasingly strong competition. Google’s Gmail released a series of solid improvements last fall. In addition, along with the positively reviewed Microsoft Outlook.com redo, AOL has just announced a new email product called Alto. While it is in beta to a small audience, it is aiming to help users with multiple email accounts organize them better.

In others words, the mail business — especially using it via smartphones and tablets — is another place Yahoo has to make sure it remains innovative.

]]> http://allthingsd.com/20121112/along-with-new-homepage-yahoo-also-set-to-launch-a-gmail-like-email-reboot-to-slow-gmail-gains/feed/ 0 http://allthingsd.com/20120806/yahoo-gets-googley-qa-tool-at-friday-fyi-and-uses-it-to-ask-about-exec-accountability-and-leaks/ http://allthingsd.com/20120806/yahoo-gets-googley-qa-tool-at-friday-fyi-and-uses-it-to-ask-about-exec-accountability-and-leaks/#comments Mon, 06 Aug 2012 12:55:34 +0000 Kara Swisher http://allthingsd.com/?p=238089

Well, it wasn’t as tasty as free food this week at Yahoo, but in her second official all-hands meeting with employees — now reportedly called “Friday FYI” — new CEO Marissa Mayer rolled out another new Google-inspired Q&A tool to get the company talking about what matters.

The system allows anyone at the Silicon Valley Internet giant to post questions, ideas or suggestions on a variety of topics, which can then be voted up and down.

Actually, it’s been in use internally at — you guessed it — Google for some time, and is even available to the general public in a product called Google Moderator. Mayer has been importing a lot of corporate practices from the search giant where she worked for her entire career — from free food to better swag to these weekly confabs to, now, its method of hearing from the staff.

While Yahoo previously used its Messenger product to garner questions for its less-regular all-hands meetings, this is apparently a new interactive tool built by the company’s engineers (and not using Google’s free APIs, as far as I can tell).

It seems to be working fine, and there were a number of questions that bubbled up.

That included one about Mayer’s thoughts on her current executive team — which is still largely inherited from a series of previous administrations, despite some departures recently — and also how her regime will hold them accountable.

Algorithmic accountability among Yahoo execs? Things have changed!

Even better, declared the questioner of that particular query, to whoops from the audience: “I want an honest answer!”

But Mayer was diplomatic, only saying she was “pleasantly surprised” by the top execs. She also noted that the management would have quarterly goals that are transparent to the whole company. (I won’t say they do that at Google, but — ahem — they do that at Google.)

Mayer went through a number of questions in a precise and cut-the-mustard manner that employees seem to be enjoying, overall.

One very voted-up question was about leaks to the media, in particular to this Web site, and whether a board mole hunt has been successful (obviously not). Also, of course, what she was going to do about the situation.

Apparently, Mayer said she won’t be tracking down leakers, and that this new openness will solve the problem.

Good idea, but all that lovely transparency also needs some pretty good products if it’s going to work.

And product focus most definitely appears to be the path now. Mayer also showed off the new Yahoo Mail — which has been under revamp for a while, and was started under former Chief Product Officer Blake Irving — with some good response from Yahoos (last week, it was a look-see at its recent iteration of its IntoNow video offering).

There are other interface changes that have been in the works too, likely under the direction of Tim Parsey, Yahoo’s head designer, who also came on under Irving.

In fact, a lot of what Irving had pushed, including keeping advertising technology in-house and also maintaining control of key monetization engines, is the likeliest path going forward. The ad tech outsourcing deals, pushed by the interim CEO and his strategy head Jim Heckman, are apparently gone (and so are Levinsohn and now Heckman).

Also of interest to many at the company is the increased involvement of co-founder David Filo, who has become much less quiet under Mayer. I’d expect him to report directly to her — he’s actually been reporting for years to a variety of product and tech execs, despite owning more than six percent of Yahoo.

Thus, here’s my question for the new Q&A system for next week: So, when’s Jerry Yang showing back up?

]]> http://allthingsd.com/20120806/yahoo-gets-googley-qa-tool-at-friday-fyi-and-uses-it-to-ask-about-exec-accountability-and-leaks/feed/ 0 http://allthingsd.com/20120731/is-hotmail-hotter-now-that-its-outlook-com/ http://allthingsd.com/20120731/is-hotmail-hotter-now-that-its-outlook-com/#comments Tue, 31 Jul 2012 22:34:41 +0000 Katherine Boehret http://allthingsd.com/?p=236321 Goodbye, Hotmail.

Microsoft is giving its 16-year-old Web-email service a total overhaul and a new name. And the results are impressive.

Starting this week, it will be called Outlook.com. This is part of a new Microsoft strategy to use “Outlook” as the name for all its email offerings.

I’ve been using a pre-release version of this new email service for the past seven days and it includes dozens of smart features that simplify the otherwise-exasperating process of managing your email inbox. Examples include optional one-click scheduled cleanups of mail that delete all but the last message you got from someone; a safe, built-in way to unsubscribe from newsletters; and easy methods for creating email sorting rules for new and old messages. I cut the number of emails in my inbox in half after the first day of using Outlook.com.

The new Web-email service also incorporates social networks like Twitter, Facebook and LinkedIn, displaying profile photos and status updates alongside email messages. And yes, you’ll have the option of getting a new, @Outlook.com address, though you can also opt to stick with your @hotmail.com address. Though Hotmail is still the leading Web email service world-wide with over 325 million users, according to comScore Inc., Yahoo and Google’s Gmail dominate in the U.S.

The address book in Microsoft’s new Outlook.com shows people’s photos with their names.

This is just one of many dramatic moves at Microsoft this summer. The company is readying for the massive fall launch of Windows 8, which will historically meld the desktop PC and tablet operating systems in one place. It also just announced a new version of Office 2013, which updates the software program to work smarter with the Web. If that wasn’t enough, in June the company announced its upcoming iPad challenger, Surface, which favors Apple’s model of designing and manufacturing hardware in lieu of Microsoft’s traditional software-only philosophy.

Not all of the features in Outlook.com will work as you expect. Only half of my email contacts’ names appeared with profile photos automatically pulled in from Facebook. This was because those friends either weren’t on Facebook or had registered for Facebook with an email other than the one they were using to communicate with me. I only saw a couple friends’ Twitter updates. Facebook chat is also built in, but I rarely use this.

When Outlook.com’s automatic linking to social networks did work, the result was magical. Dull, text-only contact names were suddenly enhanced by photos, some from people I didn’t know were on Facebook.

I didn’t have to leave email to see my friends’ latest status updates. I could click a thumbs-up icon to “like” the status right in Outlook.com, or click a word bubble to comment, though this sent me off to Facebook.com. If someone was registered on Facebook but we weren’t friends, I saw that person’s profile photo and a link to add the person as a friend. I did this with one of my longtime tennis teammates.

The overall look of Outlook.com is much cleaner and more refined compared to Hotmail. Fonts are larger and easier to read, and it has built-in, playful animations that made me want to send emails: Each time I hit Send, the whole message appeared to instantly shrink and be sent off away from me.

Rather than cramming Mail, People, Calendar and SkyDrive (Microsoft’s cloud storage service) into one screen, Outlook.com lets you toggle between these categories using four large tiles. And these tiles only appear when you tap a drop-down arrow, so they don’t take up space on your screen.

The old Hotmail did a nice job handling photos. Outlook.com takes that a step further by seamlessly integrating SkyDrive. When I attached photos to emails, a message appeared in the composing screen prompting me to, instead, share the photos via SkyDrive, which sends thumbnail images in emails and links friends to the Web to see actual images, rather than clogging my friends’ inboxes with big attachments.

Also in this email-composing screen, I could name the new SkyDrive folder that would hold my photos. People who received these emails were delighted, like my sister, who said it was easy to scroll through images—and she loved that there wasn’t a complicated sign-in.

Outlook.com sends thumbnail images in emails and links friends to the Web to see actual images.

But what if you use another Web mail service and all of your friends already know that address and email you there? Outlook.com is only too happy to import your contacts from other services, and it offers a way to receive email from other accounts. You can also send mail from Outlook.com on behalf of your other accounts, like Gmail. Outlook.com is technically in a “preview” stage, but Microsoft said it will remove the “on behalf of” later this year and just send emails as if they were from your other account.

Outlook.com doesn’t have a smart way of automatically sorting important emails, like Google’s Gmail Priority Inbox, which is my favorite feature in Gmail.

Microsoft’s new Outlook.com looks elegant and has a remarkably user-friendly interface. If you’re overwhelmed by a cluttered inbox, want a better way to sort emails or need an easier way to share photos and files, Outlook.com is a winner.

Write to Katie at katie.boehret@wsj.com

]]> http://allthingsd.com/20120731/is-hotmail-hotter-now-that-its-outlook-com/feed/ 0 http://allthingsd.com/20111102/liveblogging-yahoos-product-runway-are-you-in-or-out/ http://allthingsd.com/20111102/liveblogging-yahoos-product-runway-are-you-in-or-out/#comments Wed, 02 Nov 2011 17:41:24 +0000 Kara Swisher http://allthingsd.com/?p=139502

I am here at Yahoo HQ in Sunnyvale, Calif., to check out “Product Runway,” which is the Silicon Valley Internet giant’s attempt to show that it can still innovate.

First and foremost is the launch of Livestand, a personalized news reader that is similar to Flipboard and a variety of other rivals, including — soon — Google.

It’s Yahoo’s attempt to present a business-as-usual feel — amidst a long and agonizing and very public strategic overview that might also include the sale of the company (or not!), in the wake of the recent firing of its last CEO, Carol Bartz.

It has caused a lot of trauma inside Yahoo, which can’t help with innovation.

But we press on!

In other words, despite the three-ring circus going on outside, Yahoo wants you to know it is still hard at work.

We begin:

10:35 am: As the strains of U2 die out, Yahoo Chief Product Officer Blake Irving takes the stage, which is actually set up in the company’s cafeteria. I can smell lunch being made nearby and I am hungry.

Apt — Yahoo certainly needs to show off a lot of cool stuff or its fate will be cooked.

No pressure, Blake!

“Personally, I am more bullish on Yahoo today,” he said. “What is Yahoo? Simple. It’s the premier digital media company. Period. Stop.”

Oh, if it were only that easy.

10:46 am: Irving pulls out his favorite slide, which looks like a chemistry test. It lists the various elements of the product strategy, with things like personalization, mobile, premium.

Now to Livestand, which is available on the Apple iTunes app store right now.

Don’t all rush at once!

Irving notes that Livestand is more than just an app — it is a platform.

In other words, Yahoo wants to help publishers publish online. Kind of a Facebook of content.

If Yahoo can pull it off, that is. (And, of course, unless Facebook decides to do the same.)

10:50 am: Livestand is an HTML5 “personalized living magazine.”

“This is the way Web pages are going to look,” declares Irving. Which is to say, heavy on photos, swoopy navigation, a television screen-like interface.

Irving uses the example of Surfer magazine, which is a good idea since waves always look pretty. Especially in a video-in-frame with Kelly Slater in Hawaii.

But, in essence, for anyone who has used Flipboard for years now, none of this is entirely different.

10:54 am: The look of what would be the Yahoo News page is actually much more interesting, since it is clearly a whole lot better than the Web page.

Irving also shows off a “living ad” — in this case, an unusually snuggly couple on a couch. It is cool, but creepy.

When launched, the ad has tap points. Irving — naughtily declaring about what is an ad, “I’ll tap that” — taps the lady’s butt, which would also have been my move. We learn about the jeans, of course.

10:58 am: Irving then shows off the ability to add feeds.

Next, something called “Cocktails.” First up, a developer tool called Yahoo Mojito and Yahoo Manhattan, which is a hosting service. The company will open-source both the technologies in 2012.

Irving brings up Mike Kerns, VP of Personalization & Social, who came to Yahoo when it bought the innovative sports fan site called Citizen Sports.

“We like to ship sh#t,” he notes. I like Mike Kerns immediately.

Kerns intros C.O.R.E. No, it is not a secret government organization that takes out fussy bloggers, who might be more critical than Yahoo execs would like.

In fact, it stands for “content optimization relevance engine.” Of course it does.

Simply put, C.O.R.E. is trying to link the right content or whatever to the right consumers and who likes what. Ladies like this, dudes like this. Apparently, “men of multiple ages” enjoy stories about golden chicken.

11:11 am: Kerns is moving on to social, especially its integration with Facebook. While much touted, sources tell me it has gone slower than expected in terms of use, but that it is improving.

Kerns talks about the idea of matching content to conversations to interests and, well, you know — the now exhausting world of modern media consumption.

The world in which you can no longer simply read an article and enjoy it — you must comment, share, discuss, parse, tweet.

Does anyone remember when you read something cool and just kept it to yourself?

Forget it, pal! It is a full-information society now and you better get on board and start poking your friends about every little thing.

(Personally, I plan on becoming a hermit in 3 … 2 … 1.)

11:18 am: Now Tim Parsey, who is Yahoo’s design head. He is hands down the most delightful exec the company has had in a while, mostly because he loves to smirk adorkably.

He shows off Yahoo’s first original design, which was a dull list. And then another really bad logo. But Parsey loves it! It’s kitschy!

Smirk attack!

Parsey moves into what has to happen now, which is to deliver a much more emotional experience and a much better designed one. He uses words like “humanism.”

Say what? He is right — Yahoo has for too long completely ignored design as an important part of the experience.

That’s why Flipboard was so quickly touted — it was pretty and fun. And it is why everyone is simply forced to love Apple products.

11:22 am: Parsey even has a code for it, called REM — for rational, emotional and meaningful.

He shows off a weather app. People take photos and they can be used in the app. Then Yahoo Mail for the iPad, whic is also handsome with photos and video. Livestand, also pretty.

“Great way to differentiate,” says Parsey. He calls it “one Yahoo!” Indeed.

11:35 am: I’ll admit it. After Parsey-fest, I zoned out for a sec when IntoNow dude, Adam Cahan, comes up.

Donut emergency!

Back to IntoNow, it’s the television indexing service that Yahoo bought in April.

Essentially, more ways to watch the media — in this case, video — and do 53 other things at the very same time. Memo to humanity: We will all be paying continuous partial attention for the rest of eternity.

Like I said: Hermitage!

11:41 am: Product dude Irving is back, making a point that, despite all the public mishegas, Yahoo has been busy at innovating.

A redo of email, better search, social “Facebar” with Facebook, Flickr for Google Android.

Irving is correct — Yahoo’s engineers have been hard at work and deserve kudos for doing so, even with attrition issues, stock declines and questions about the company’s very future being debated daily.

The problem is that too many of these improvements are mostly incremental and essentially table stakes for tech companies, most of whom have introed many more significant innovations in the same time frame as Yahoo has.

Google did Android, Google+ (as well as some notable failures). Microsoft did Kinect, Windows Phone, Windows 8. Amazon did Kindle Fire. Facebook did a range of major updates, as it has grown like a weed.

And there’s Apple. You might have heard of the iPhone and the iPad.

You get my point. Yahoo’s Product Runway today is well done, but what it really needs to be is just the beginning of a take-off.

11:48 am: Now Q&A time.

The first question is what took so long to get Livestand out, the second is why should people use Livestand since Flipboard and others have already been around for a dog’s age.

I ask about design — mostly because I want Parsey to use the word “delicious” a lot — and also about all the turmoil around the company and its impact on product creation. (I decide not to mention that Yahoo blew its acquisition of the bookmarking site, Delicious, and then sold it.)

Parsey delivers on the delicious scale, noting that Yahoo must have one design experience and yet has a lot of different interfaces. In other words, it cannot be Apple, but it can feel a lot more cohesive.

Irving talks a little bit around the obvious elephant in the room — the future of Yahoo — noting that the product staff was trying to focus and forget the storm going on outside.

“We have dreams about what this company can be,” says Irving.

You and me both, brother.

12:04 pm: More questions that are too detailed for my tastes, since they have delivered lunch and I can see it and I am ravenous.

As Parsey might say: It looks deliiiiiccccious.

Now, let’s hope Yahoo can do even more tasty stuff.

]]> http://allthingsd.com/20111102/liveblogging-yahoos-product-runway-are-you-in-or-out/feed/ 0 http://allthingsd.com/20110526/project-slice-partners-with-yahoo-raises-9-million-in-capital/ http://allthingsd.com/20110526/project-slice-partners-with-yahoo-raises-9-million-in-capital/#comments Thu, 26 May 2011 13:00:34 +0000 Tricia Duryee http://allthingsd.com/?p=78566 Project Slice aims to help consumers organize all of their electronic communications with retailers.

The service manages all of the emails you receive regarding e-commerce purchases, including shipping notifications, tracking numbers and return policies to make them easily accessible.

Despite the somewhat obscure idea, the year-old company is getting two big votes of confidence today: It has raised $9.4 million in venture capital, and it is rolling out a partnership with Yahoo Mail.

“We are making online shopping simpler by giving you one private and central location to keep track of all your orders from across the Web,” said Scott Brady, CEO of Project Slice.

In addition to aggregating e-commerce receipts, it will also let you quickly find receipts from physical retailers.

Brady said increasingly companies such as Apple, Patagonia and Nordstrom are experimenting with allowing customers who visit a store in person to receive their receipts by email.

“Most of the growth isn’t coming from e-commerce,” he said. “It’s coming from bricks and mortar retailers that are offering digital receipts. In the past 60 days, there’s been a wave of merchants, like Patagonia and Whole Foods, that are testing it. You can imagine what your inbox will look like.”

The company’s first round of capital was led by DCM and Lightspeed Venture Partners. Other investors include Michael Birch, Floodgate, Eric Schmidt’s Innovation Endeavors and Rick Thompson.

Initially, the service is being rolled out to Yahoo Mail as part of the latest version of the email application. The application called “All My Purchases” can be found in the side bar.

For now, the company is focused on getting consumers to adopt the product and then will figure out how to monetize it later. However, you can imagine that in the future having a database of spending habits could be valuable to the right advertisers.

]]> http://allthingsd.com/20110526/project-slice-partners-with-yahoo-raises-9-million-in-capital/feed/ 0 http://allthingsd.com/20110523/revamped-yahoo-mail-peels-off-beta-stamp/ http://allthingsd.com/20110523/revamped-yahoo-mail-peels-off-beta-stamp/#comments Tue, 24 May 2011 04:00:57 +0000 Ina Fried http://allthingsd.com/?p=77137 Yahoo announced late on Monday that it is ready with a final version of its updated mail software in an effort to regain momentum in the free Webmail arena, where it competes with Google and Microsoft.

In addition to offering speed improvements, the company is adding new features, such as the ability to respond to a Facebook message directly from within an email or see updates from Twitter. Some new features, such as the ability to view photo slideshows and YouTube videos from within an email are already part of rival services, such as Microsoft’s Windows Live Hotmail.

The revamped mail program, which has been in the works for about a year, also integrates instant messaging and text messages more deeply, archiving conversations by default. A built-in tool from YouSendIt is included for sending large files, with additional services built in for other tasks, such as tracking purchases or unsubscribing from bulk email. On the instant messaging front, users can now converse via Facebook Chat from within Yahoo Mail.

“Yahoo’s vision for online communications brings together all the tools that people use to connect–email, chat, SMS, and social updates–and makes it easier for them to share content and engage in conversations with the people that matter most to them,” Yahoo Chief Product Officer Blake Irving said in a statement.

Yahoo has been beta testing the new mail program since October. The company did a major overhaul of the mail service back in 2007.

Despite remaining the top email provider in the U.S. with close to 90 million accounts, Yahoo has been losing ground in recent years, dropping 7 percent in the U.S. and 1 percent globally over the last 12 months, according to ComScore.

On the mobile side, Yahoo said it is making a new version of its software available to Nokia. The Finnish cell phone maker signed a deal last year to have their email and chat features “powered by Yahoo.”

]]> http://allthingsd.com/20110523/revamped-yahoo-mail-peels-off-beta-stamp/feed/ 0 http://allthingsd.com/20101109/no-facebook-user-emails-for-google-but-yahoo-and-microsoft-already-have-access/ http://allthingsd.com/20101109/no-facebook-user-emails-for-google-but-yahoo-and-microsoft-already-have-access/#comments Wed, 10 Nov 2010 02:06:47 +0000 Liz Gannes http://networkeffect.allthingsd.com/?p=159 Facebook and Google are hardly friends these days, and they’re having more and more trouble containing their dislike. (Maybe they should take a hint from Jimmy Kimmel and his National UnFriend Day campaign.)

Background: Last week, Google stopped allowing Facebook to help its users find their friends by importing their Gmail contacts list. Google said the move was about data portability and liberation, calling Facebook a “data dead end” because it wasn’t giving its users’ email addresses to Google.

Facebook yesterday found a workaround to re-enable Google contacts importing, and Facebook engineering lead Mike Vernal commented on TechCrunch at length under his own name, charging Google with hypocrisy for disallowing contact importing for Orkut last year and “limiting user choice.”

What’s funny, though, as sources have pointed out to us, is that Facebook actually does allow email importing, specifically to Yahoo Mail and Microsoft’s Hotmail (we checked AOL mail too, but couldn’t find it there).

This is no secret; Yahoo launched its Facebook email contact importer in March of this year. In a blog post at the time, senior product manager Rick Pal said,

Importing from Facebook is super simple…After you click login, we will authorize your account and begin importing, which may take a minute or two depending on your Internet speed and how many Facebook friends you have.

Update: Microsoft confirmed through a spokesperson that its Windows Live users can import both Facebook and Gmail contacts, and said some nice stuff about its commitment to customer choice.

Access to user emails isn’t something Facebook gives just anyone. In fact, only a few partners can hook into them while the rest have to rely on users’ Facebook-formatted information available through Facebook Connect. That includes Google. The difference, according to a source, is that Yahoo and Microsoft asked nicely.

Please see my disclosure related to Facebook here.

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