First Ben Silverman Online Program–"Ready, Set, Dance!"–Debuts on Yahoo

Yahoo and Electus, the multiplatform content studio headed by former NBC entertainment head Ben Silverman, debuted its first original, branded entertainment programming tonight with “Ready, Set, Dance!” The site, which is now live on Yahoo Music and sponsored by State Farm, merges the candid-camera phenomenon with reality television and “aims to tap into the pop culture interest in television dance shows and dance videos on the Web….” The site is relatively spare right now, with only one episode, titled “Magic Sparkle Chunk and Frisky Ris.”

Two Yahoo Music Veterans Resurface with DashBox, a Service You’ll Never Use (Unless You’re a Music Pro)

Digital music entrepreneurs Dave Goldberg and Bob Roback, who built up Launch Media in the 1990s and ran Yahoo’s music group for much of this decade, are trying their hands at tunes again. This time, though, they’re not trying to convince consumers to pay for music or asking advertisers to subsidize it. Instead, they’re trying to act as a middleman between labels and publishers who own music and advertisers, Hollywood and other folks who want to use the tunes for commercial purposes.
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Old Michael Jackson Story: Traffic Snarls the Web. New Michael Jackson Story: Look at Our Traffic!

Remember all those stories about Web sites buckling under the weight of all that Michael Jackson traffic? Here’s the flip side, now being promoted by those same Web sites: Look at all of our Michael Jackson traffic! Yahoo, for instance, wants us to know that Jackson’s demise has been its good fortune. “Michael Jackson rushed to hospital” was the site’s “highest clicking” story, while Yahoo News set a record for hourly visitors.
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Yahoo Opens Up

Yahoo Opens Its Open Strategy With Mail, Toolbar, My Yahoo and Media

After a week of bleeding purple, a heavily bandaged Yahoo has regrouped to roll out its vaunted Open Strategy. At an event in San Francisco today, the company introduced “socialized” upgrades to Yahoo Mail, Toolbar, My Yahoo, Yahoo TV and Yahoo Music. Each service now features social enhancements that essentially transform the experience of using them into one more akin to social networking.