5 posts and columns on Yellow Pages

AT&T Interactive Takes on Groupon By Launching YP.com Daily Deals

in Commerce on July 18, 2011 at 3:09 pm PT

Despite Groupon’s and LivingSocial’s early leads in the daily deals space, the two companies are not stopping others from jumping on the bandwagon — especially if those others already have a national sales force. The most recent addition to the list: AT&T.
ypdealla

AT&T Subsidiary Creates AdMob Competitor That Is Local

in Commerce on July 11, 2011 at 6:00 am PT

A subsidiary of AT&T known best for its yellow-pages products is launching a mobile ad network that will go head to head against Apple’s iAd and Google’s AdMob.
ATTi MLAN Image_horizontal

A Day in the Life of a Salesperson on the Front Lines of the Group-Buying Frenzy

in Commerce on May 2, 2011 at 3:30 am PT

Groupon and LivingSocial have ballooned into major corporations over the past year, hiring thousands of local salespeople who try to convince local merchants into participating in the latest fad: group buying. While other sales positions have been hit hard by the recession, it turns out not every one is losing out. The daily deal phenomenon is creating thousands of new sales opportunities–and the hunt is on for trained workers with the contacts and experience.

Google Wants to Gulp Yelp, as Part of a $1.5 Billion Shopping Spree

in Media on December 18, 2009 at 5:54 am PT

Say this for Eric Schmidt–he’s keeping his word. This fall, the Google CEO said his company was getting back into M&A, and he certainly has. Now he’s looking at local review site Yelp for some $500 million or more. Does he want its data or its users?
yelp

Yellow Pages Companies Sinking Into Oblivion

in News on March 13, 2009 at 1:43 pm PT

For a vivid reminder of the way the Internet–combined with a vicious recession–can destroy a well-established industry, consider today’s news from the collapsing Yellow Pages business.