5 posts and columns on Yodel

Time to Yodel? Yahoo Beats Street Expectations With Stronger Net Income and Better Outlook for Q4.

in News on October 20, 2009 at 1:28 pm PT

Yahoo bested Wall Street expectations today, announcing stronger net income for its third quarter, despite an also expected decline in revenue. In addition, Yahoo’s expectations for the fourth quarter are more positive than expected by investors. But, there were some issues to worry about: Search advertising revenue was off 19 percent and display was off eight percent at “Owned and Operated” sites on Yahoo. So, while investors can finally relax, how Yahoo can grow going forward is sure to be their next focus.
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Stock Stronger as Yahoo Preps to Report Next Week–But Employee Departures (and Return of Yodeling!) Rattle

in News on October 14, 2009 at 12:39 am PT

In one week, Yahoo will report its third-quarter earnings, after the market closes. And so far, its stock is showing signs that investors are hoping for better days ahead for the Internet giant. Other good news: A pair of bullish analyst reports yesterday. But, a spate of executive departures, with chances of more to come, are worrisome. As is the excessive yodeling Yahoo is once again encouraging.
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Live From New York: Yahoo Introduces “You”

in Media on September 22, 2009 at 8:19 am PT

CEO Carol Bartz explains what Yahoo is getting for its $100 million ad campaign, its first global marketing effort, which was launched today in New York during Advertising Week. Here’s the rundown of Bartz’s press conference on the branding blowout.
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Exclusive: Yahoo Working on Major Brand Overhaul (Pretty Please, No More Yodeling!)

in News on June 24, 2009 at 7:39 pm PT

In what many sources at the company said is a major push, Yahoo is working on a massive plan to overhaul its brand in order to repair a damaged public image and focus consumers on what defines Yahoo. The effort is being spearheaded by newly installed Chief Marketing Officer Elisa Steele, who has hired well-known brand consulting firm Landor Associates, as well as an outside consultant named Penny Baldwin, who was a former top exec at brand and ad giant Young & Rubicam.
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Voices

Local Advertisers Still Skittish About Search

in News on June 8, 2009 at 4:55 am PT

For years, online advertising companies have argued that advertising alongside Web search results is a great way for local businesses to reach prospective customers. Yet many local advertisers appear to be ditching search. A new study on local search advertising from research firm Borrell Associates finds that roughly 50 percent of businesses that buy search ads directly from Google and other Internet search companies don’t come back the following year.