YouTube Music

It’s Official: YouTube, Universal Music Launching New Video Site

Peter Kafka in Media on April 9, 2009 at 12:26 pm PT

The world’s largest video site and the world’s biggest music company are joining up. Google’s YouTube and Vivendi’s Universal Music Group will be launching a new site, dubbed VEVO, which will highlight UMG’s videos. This is essentially what I’ve been calling “YouTube Music,” and it’s been in the works since last fall; in March I reported that the two sides had basically hammered out a deal. It’s a pretty big deal for YouTube, the music business, and the rest of the media world.

Will YouTube Music Become a Reality? Here’s Hoping.

Peter Kafka in Media on March 4, 2009 at 4:38 pm PT

YouTube, the world’s biggest video site, and Universal Music Group, the world’s biggest music label, are talking about creating a YouTube Music site. About time.