A report from the frontlines on the continuing war over media.
February 11-12, 2013
Dana Point, California
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Speaker
Yusuf Mehdi 
SVP, Interactive Entertainment Business, Microsoft
Microsoft’s Xbox has been a bona fide hit for a company that needs one, and Yusuf Mehdi’s job is to build on that success, both by bringing new games to the hardware, and by turning it into a multimedia entertainment hub, via distribution deals with the likes of ESPN, HBO, and Netflix. Mehdi is a longtime Microsoft vet whose previous job was running its Online Services Division, where he led the company’s foray into search and online advertising. Before that, he was responsible for the product management and marketing of Microsoft Internet Explorer versions 1.0 through 5.0.
Posts With Yusuf Mehdi
News Byte
Microsoft Will Unveil New Xbox May 21
Microsoft will show off its next-generation Xbox videogame console at its Redmond, Wash., campus on May 21, according to invitations sent to reporters today. The Verge previously reported that the new Xbox, code-named Durango, will interact with owners’ cable boxes. Microsoft’s Nancy Tellem and Yusuf Mehdi shared numbers about its current living room fixture, the seven-year-old Xbox 360, at D: Dive Into Media in February.
Okay, Microsoft — What’s Your Next Game Machine Going to Look Like?
At Dive Into Media, Xbox execs Yusuf Mehdi and Nancy Tellem weren’t ready to “launch” the new Xbox. But they dropped some hints. Here’s the full interview.
Xbox Remains Top Console in U.S., but PlayStation’s Strength Is Global
There’s no doubt about Xbox’s strength in the U.S., but internationally, the PlayStation still dominates.
Day One at D: Dive Into Media 2013, in Pictures and Tweets
The best tweets and pictures from the first day of D: Dive Into Media.
Microsoft Talks Up Xbox 360 While Staying Mum on Its Successor
Speaking at D: Dive Into Media, Microsoft executives talk up the Xbox 360 and new original content efforts, but won’t talk about what comes after the 360.
Microsoft Fancies Itself a Content Producer Again
Former CBS executive Nancy Tellem talks about the 125-person production studio Microsoft has opened in Santa Monica in hope of getting its first original content onto the Xbox later this year.
Xbox by the Numbers: 76M Devices, and They’re Not All Used by Dudes
According to Microsoft, 38 percent of Xbox users are women, and more than 51 percent are people who have kids.
Game On! Xbox Bosses Mehdi, Tellem Come to Dive Into Media.
The Xbox is a Web TV player that also happens to work for games. Meet the people in charge of making it an even bigger deal in the media world.
What Will Marissa Do?: Yahoo CEO Zeroes in on Search, While Her Ad Team Eyes Tech Upgrade Options
Free food and iPhones do not a turnaround make. Now it’s time for the hard part of remaking the Silicon Valley giant.
Microsoft Doubling Down on Video and Music for the Xbox
Microsoft is doubling the amount of content it offers on the Xbox this year with new content partnerships and the introduction of a brand new music service it is calling Xbox Music.