4 posts and columns on Zenith Optimedia

The Rise of Google, the Ascent of Facebook and the Decline of Everyone Else

in Media on December 5, 2011 at 12:33 pm PT

Very reasonable bet: Google + Facebook will own 50 percent of the Web ad market by the end of this month.
king kong

News Byte

Another Ad Forecast Dims

in News on December 4, 2011 at 8:20 pm PT

We’ve seen several ad forecasters pull back their growth predictions in recent months, and here’s another: Zenith Optimedia projects worldwide ad spend to increase 3.5 percent in 2011 and 4.7 percent in 2012. That’s down from an October forecast of 3.6 percent and 5.3 percent, respectively. Web spending, per usual, will grow much faster –15.9 percent between 2011 and 2014, with Google now accounting for 44 percent of the digital market.

Ad Market Looks Worse Than Expected, Which Is What We Expected

in Media on July 6, 2009 at 6:19 am PT

It has been three months since Zenith Optimedia revised its ad market forecast downward. Which means it’s time to knock it down once again. The ad buying firm now thinks the market will shrink by 8.5 percent this year, which is worse than the 6.9 percent decrease it predicted in April, which was worse than the 0.2 percent decrease it threw out in December. Past performance is no guarantee of future results, of course. But anyone want to bet on what happens in three months?
fortune-teller

Ad Forecasts: Crummy Offline, OK Online, Sun to Rise in East, Set in West

in Media on April 14, 2009 at 4:15 am PT

Media giant Zenith Optimedia says the ad market is in worse shape than it had previously suspected. This is what Zenith Optimedia, along with just about every other ad forecaster, has been saying every three months or so for the past year. So it’s hard to get worked up about this stuff. The upside is also old news: Online advertising is doing better than traditional ads.
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