The Mythical Viewer

They all seem pitched toward the same mythical viewer, presumably the one prized by Internet advertisers, whose mind appears to be occupied with a sticky mix of celebrity gossip, blockbuster movies, video games, zombies, action sports and news of the weird.

Mike Hale of the New York Times, writing about new channels on YouTube

How PayPal Will Save You From a Zombie Attack (Video!)

At a PayPal event today at its San Jose headquarters, the company provided at least one good reason to use digital payments: It can save your life during a Zombie Apocalypse!
paypal_Zombie attack rental car

Viral Video: Scary Teaser Trailer Makes Upcoming Facebook Movie Sound Like a Slasher Film

Here is the new teaser trailer for “The Social Network,” the upcoming movie about the early days of Facebook. Oddly enough, it makes the founding of the social networking company seem like a visit to that creepy house in “The Amityville Horror.” Using only portentous voices and doom-filled music, it gives a whole new meaning to poking.

Newsweek Isn’t Dead, Is Facing a Zombie Attack

Inscrutable weirdness at the magazine’s Web site.