10 Years After "Blair Witch," Viral Movie Marketing Grows Up

Imagine my surprise (or dismay) the other day when I read that the “Blair Witch Project” is 10 years old this summer. With the anniversary upon us, film sites are taking a look at studios’ relationships with viral movie marketing and their attempts to recapture that late-’90s vibe.

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This is a section of the AllThingsD Web site featuring posts that have been curated from around the Web: pieces we’ve read, discussions we’ve followed, stuff we like. Five posts are included here each weekday, but only the headline and the first two sentences. We link to the original site for the rest. The section is explicitly labeled, so it’s clear that content comes “from other Web sites.”

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