Nick Wingfield, Staff Writer, The Wall Street Journal

Apple's No. 2 Has Low Profile, High Impact

January 15, 2009 at 12:02 am PT

Originally published Oct. 2006
When Apple Computer Inc. Chief Executive Steve Jobs lured little-known Timothy D. Cook to the company in early 1998, Mr. Cook was charged with straightening out the messy operations of a fallen Silicon Valley icon. Now, more than eight years later, Apple (AAPL) is resurgent and Mr. Cook is the company’s chief operating officer and its second in command. But he is still little known to the public–a stark contrast to Mr. Jobs, an executive so familiar that he’s lampooned on “Saturday Night Live.”

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Tagged with: Apple, Nick Wingfield, Steve Jobs, Tim Cook, Wall Street Journal

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Sam Harrison

it’s the product, not the company, that matters

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