Bad Math Among E-Book Enthusiasts

The Amazon Kindle has excited a lot of comment from people who have long wanted portable electronic access to books. Amazon has put together a lot of the pieces that make this holy grail seem reachable, even if not yet truly achieved. But in reading the commentary of some of the enthusiastic boosters of e-books, I’m struck by just how much wishful thinking they display. For example, in an interview on Teleread with Marie Campbell of MarketIntellNow, Marie reports on a poll of 5,000 “random” (actually self-selected) Web surfers, and concludes: “Lower e-book prices, not gizmos like the Amazon Kindle, will be the big spur for book sales.” Read the rest of this post