What We Lose as Search Gets Personal

Of all the jobs I’ve had in the past 20-odd years, I’m pretty sure the one that pleased my parents the most was my brief stint as a reporter at the Los Angeles Times, my family’s local paper of record. My mother in particular seemed quite proud to see her son’s work land on her breakfast table each morning. In any case, when I delivered the news I was leaving the Times to help start a magazine focused on technology, Mom wasn’t entirely convinced. “The newspaper,” she declared, “is our social glue. It’s what keeps us all on the same page. Technology is going to destroy that, everyone will end up reading whatever suits their fancy.”

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