Walt Mossberg – For iPad and Mobile Devices, a “Port” out of the Norm
In the old days–like, until yesterday–movie studios judged the success of their big pictures by how much they grossed on the opening weekend. But in the age of Twitter, electronic word-of-mouth is immediate, as early moviegoers tweet their opinions on a film to millions of “followers.” Instant-messaging can make or break a film within 24 hours.
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