Cable TV: Pushing to Become More Web-Like

When a guy like Steve B. Burke likens TV viewers’ stampede online to a “wildfire,” you know the cable industry is feeling the pressure. Burke is the president and chief operating officer of Comcast, America’s largest cable distributor. He notes that Hulu.com and other popular Web sites that offer access to TV shows and films attract a fraction of the viewers that cable does. But Burke acknowledges that he and his rivals can’t afford to sit still–not when Americans can get many favorite shows online for free.

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