Can Alice.com Lure CPG Players Back to E-commerce?

Package-goods marketers tried — and largely rejected — e-commerce about a decade ago. But their interest has rekindled lately, and a novel start-up named Alice.com is betting they’re ready to party again like it’s 1999.

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This is a section of the AllThingsD Web site featuring posts that have been curated from around the Web: pieces we’ve read, discussions we’ve followed, stuff we like. Five posts are included here each weekday, but only the headline and the first two sentences. We link to the original site for the rest. The section is explicitly labeled, so it’s clear that content comes “from other Web sites.”

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